Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social Media Strategy
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Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social Media Strategy
- 1. 1 Clothing the Emperor 10 Questions to Ask When Developing A Social www.idfive.com Strategy 225 e. redwood street baltimore, md 21202 410.837.5555 Media
- 2. 2 What are you trying to accomplish? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 3. 3 Success Metrics ๏ Traffic ๏ Leads ๏ Conversions ๏ Engagement ๏ Awareness ๏ Being cool 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 4. 4 ROI = Success Metric / Money Spent 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 5. 5 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 6. 5 $5,000 spent =$5/click 1,000 clicks 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 7. 5 $5,000 spent =$5/click 1,000 clicks 1,000 clicks =10% conversion to leads =$50/lead 100 emails 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 8. 5 $5,000 spent =$5/click 1,000 clicks 1,000 clicks =10% conversion to leads =$50/lead 100 emails 100 emails =5% conversion to sales =$1,000/sale 5 purchases 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 9. 5 $5,000 spent =$5/click 1,000 clicks 1,000 clicks =10% conversion to leads =$50/lead 100 emails 100 emails =5% conversion to sales =$1,000/sale 5 purchases ROI= $1,000/sale 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 10. 6 Rick Page 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 11. 6 Hope is not a strategy. Rick Page 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 12. 7 Why Social Media? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 13. 8 Why? ๏ Where’s your audience? ๏ Do you want to build stronger relationships? ๏ Do you just want to be on the bandwagon? ๏ Do we fill a niche that’s not filled anywhere else? ๏ Do you do something better? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 14. 9 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 15. 10 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 16. 11 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 17. 12 What kind of social media will best help you achieve your goals? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 18. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 19. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 20. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 21. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 22. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 23. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 24. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 25. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 26. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 27. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 28. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 29. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 30. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 31. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 32. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 33. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 34. 13 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 35. Are you prepared to give up control of your 14 brand...even a little bit? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 36. 15 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 37. 16 brand 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 38. 16 Company brand Customers 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 39. 17 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 40. 17 Brands are collaborations. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 41. 18 How do you plan to get people to visit? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 42. 19 Not very likely 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 43. 20 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 44. 21 Who is going to be responsible for maintaining your social media presence? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 45. 22 Roadkill painting syndrome 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 46. 23 Tips on staffing ๏ Make it part of the job description ๏ Provide clear evaluation criteria ๏ Expect autonomy ๏ Recognize the new workload ๏ Integrate with communications: it’s not a technical position 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 47. 24 Do you have the resources? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 48. 25 Costs ๏ Content creation on a regular basis ๏ Setting up site ๏ Monitoring ๏ Reporting ๏ Opportunity cost ๏ Production 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 49. 26 How does social media fit into a larger marketing/communications strategy? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 50. 27 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 51. 28 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 52. 29 What constitutes success? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 53. 30 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 54. 31 What are you going to do less of if you commit resources to social media? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 55. 32 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 56. 33 Let’s talk! sean.carton@idfive.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Notas del editor
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
- Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.