With an average SMS open rate of 98% compared to 20% for emails and a 45% response rate for SMS compared to only 6% for emails, you can see why your dealership absolutely needs to harness this tool. SMS Marketing is The Perfect Complement To Your Email Marketing Strategy. Watch this free training and master automotive marketing conquest: https://learn.turbomarketingsolutions.com/optin-free-QFT-training You can also join our Automotive conquest masterclass: http://turbomarketingautomotive.com/masterclass/

1. 1

2. FOR
CAR
DEALERS
AUTOMOTIVE SMS
MARKETING $
$
$
--

3. You’re not yet using SMS
marketing and sending text
messages to your
customers?
Ouch, you’re missing
out big time.
Wait wait wait…
3

4. $
$
$
SMS or
text
message
marketing
Today, I want to open your eyes to
one of the most powerful
communication technologies
available for your dealership:
TEXTMESSAGEMARKETING
4

5. SMS MARKETING
5
‖ Open rate of 98%
‖ Response rate of 45%
EMAIL MARKETING
‖ Open rate of 20%
‖ Response rate of 6%

6. SMS MARKETING
6
It takes the average
person 90 seconds to
respond to a text
EMAIL MARKETING
It takes the average
person 90 minutes to
respond to an email.
That’s because 95% of all text
messages are read within 3 minutes,
with most on average being read in
under 5 seconds.

7. SMS MARKETING
EMAIL MARKETING STRATEGY
PERFECTLY COMPLIMENTS YOUR

8.  I’M NOT DISSING EMAIL MARKETING
NOEMAIL?
8
It is still one of the three most powerful marketing
tools to drive traffic and sales for dealerships.
But SMS marketing is a necessary complement to
your email strategy and will strengthen some of the
inherent weaknesses of an email campaign.

9. Digital Marketing Magazine claims
that 75% of people would like to
have offers sent to them via SMS.
RESEARCH
Yes, 75% of your dealership’s
customers want you to send
them text messages!
75%
9

10. WARNING!
Be Prepared For Some Rough Replies
BEPREPARED
10
You have 75% of your customers who would like to get
offers by text messages, be prepared for some coarse
replies from some of the members of the other 25%.

11. SMS MARKETING IS MORE PERSONAL
People are used to getting newsletters, invoices, corporate
communications and even some SPAM in their email inbox; but
text messages are still mostly used by many for friends, family
members and colleagues.
For this reason, don’t be surprised by some of the harsh replies
you get from some individuals who don’t want your dealership
on their phone.
It’s
Personal
11

12. PROVIDE WAY TO UNSUBSCRIBE
Just make sure you always follow the laws and regulations in effect in
your trading area and always provide recipients with a way to easily
unsubscribe from your distribution list.
Once these people are off your SMS broadcast list, you’ll be left with a
captive audience who will embrace your SMS marketing efforts.
FOLLOWLAW
12

13.  When creating your text
message, don’t make the
mistake of using a corporate
voice like if you were talking
to the masses.
 Use simple language like you
would when texting a friend
or family member.
READY?
13
Ready To Send Your First SMS Broadcast? KEEP IT REAL.
 Picture one customer in your
mind, and write the text
message for him or her.
 Each text is 160 characters
long, so if your message is
longer than 160 characters,
even by one letter, you will
be charged for a second
credit.
 Use links to landing pages
where people can learn more
about the opportunity you are
communicating.
 What improves conversions is
when you “keep it real” and stay
away from the usual boring
corporate tone.

14. ‖ Allow you to manage your unsubscribe list easily.
‖ Allow different members of your team to respond to people
engaging in a conversation from a cloud-based backend.
‖ Allow you to adjust the throttle of your broadcast.
‖ Allow you to adjust your broadcast schedule.
‖ Provide bot technology.
THE TECHNOLOGYSMSMARKETING
CHOOSE A TECHNOLOGY THAT WILL:
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15. NEED SOME HELP?HELP?
If you require help building your dealership’s SMS marketing
strategy, don’t hesitate to reach out to the automotive SMS
marketing specialists at Turbo Marketing Solutions.
We have the expertise, the know-how and the technology to
help you launch your first SMS marketing campaign within
hours, so you can also experience the immediate results of
this exciting communication technology.
15

16. Talk
with us!
CALL 1 800 262-0081
www.turbomarketingsolutions.com
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Thank
You…