This is the 2nd module from my 6 workshops being held at The Pennoyer Centre, Pulham St. Mary, Norfolk. Find out more about this workshop and future ones by visiting: http://www.pennoyers.org.uk/index.php/whats-on/62.html

1. An Introduction to Facebook
for Small Businesses
Facebook.com/SeanClark.UK

2. Business Goals
 Get found by those looking for what you do
 Connect and engage with your audience
 Build a community around your organisation
 Share relevant & interesting content to grow your
audience
 Gain leads and ultimately customers
Facebook.com/SeanClark.UK

3. Terminology
 Edgerank
 Friend or Fan
 Group
 Like
 News Feed
 Page
 Profile
 Wall
Facebook.com/SeanClark.UK

4. Set Up A Business Page
Facebook.com/SeanClark.UK

5. Creating the Page
 https://www.facebook.com/pages/create/
Facebook.com/SeanClark.UK

6. Facebook.com/SeanClark.UK

7. Profile & Cover Photo
Facebook.com/SeanClark.UK

8. Editing the Page
Facebook.com/SeanClark.UK

9. Administrators
Facebook.com/SeanClark.UK

10. Page Optimisation
 Complete your profile & update regularly
 Add relevant applications – Events, Email Signup
 Professional images
 Plan your messaging
 Engage with users
Facebook.com/SeanClark.UK

11. Page Promotion
It’s all about content:
Studies by Dan Zarrella a social,
search, and viral marketing
scientist for HubSpot.

12. A Group or Page?
 Communities & Interests – Groups
 Businesses & Organisations - Pages
Facebook.com/SeanClark.UK

13. Measurement & Metrics
Facebook.com/SeanClark.UK

14. Facebook Insights
Facebook.com/SeanClark.UK

15. Tracking Your Success
Facebook.com/SeanClark.UK

16. Tracking Engagement
Facebook.com/SeanClark.UK

17. Some Best Practises
 Be interactive
 Early or exclusive offers
 Curate relevant content
 Like others too
 Engagement is key
 Don’t pitch
Facebook.com/SeanClark.UK

18. Thank You
SeanClark.com Ltd.
“Enabling businesses to leverage the power of the web.”
01379 330330
info@seanclark.com
Facebook.com/SeanClark.UK