Proactive Social Media

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Ideas for using social media in a proactive manner, presented as part of the Bury Business Festival supported Suffolk FSB and Articulate HLC

Empresariales Tecnología

Proactive Social Media

by Sean Clark

@seanclark
© Soak Social Ltd 2012 © SeanClark.com 2012

Outreach

@seanclark
© SeanClark.com 2012

Social Platforms

LinkedIn
Quora
Twitter

@seanclark
© seanclark.com 2012

Check-ins

@seanclark
© SeanClark.com 2012

Social Platforms

Facebook
Foursquare
Google+ Offers...coming soon.

@seanclark
© seanclark.com 2012

Facebook Deals
There are four types of check-in deals you can create.

1. Individual Deal: You can offer this type of deal to both new and existing
customers. You may create Individual Deals when you want to launch a new
product, get rid of excess inventory, offer seasonal incentives, or simply get more
people into your store.

3. Friend Deal: Friend Deals allow you to offer discounts to groups of up to 8 people,
when they check in together. Friend Deals are a great way to build even more
exposure for your business because more stories are generated when multiple
people check-in.

4. Loyalty Deal: To focus on rewarding your most loyal customers, create a Loyalty
Deal. These deals may be claimed by customers only after a certain number of
check-ins. Depending on your business, the number of check-ins may vary. Please
note that you must create a deal that is redeemable after no fewer than two and
no more than 20 check-ins.

5. Charity Deal: Create a Charity Deal to make a donation to the charity of your
choice. This is a great way for your business to give back to the community while
adding a human touch to your business.

6. Full details at: http://seanclark.com/facebook-deals

@seanclark
©seanclark.com 2012

Foursquare Specials

@seanclark
©seanclark.com 2012

Customer Support

@seanclark
© SeanClark.com 2012

Social Platforms

LinkedIn
Twitter
Facebook

@seanclark
© seanclark.com 2012

Online Meetups

@seanclark
© SeanClark.com 2012

Social Platforms

Google+
Twitter

@seanclark
© seanclark.com 2012

More Twitter Chats: http://seanclark.com/twitter-chats

@seanclark
©seanclark.com 2012

Competitor Research

@seanclark
© SeanClark.com 2012

Social Platforms

Twitter

@seanclark
© seanclark.com 2012

Recruitment

@seanclark
© SeanClark.com 2012

Social Platforms

Twitter
LinkedIn
Facebook

@seanclark
© seanclark.com 2012

seanclark.com/twitter-course

Thank You
For support please contact:

Sean Clark
Search & Social Media Marketing

t: 01379 330330
e: info@seanclark.com
Twitter: @seanclark
LinkedIn: http://uk.linkedin.com/in/seanclark

@seanclark
© seanclark.com 2012

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A guide to using Google Analytics to drive business decisions Learning outcomes Use and interpret reports to measure what visitors are doing on your site and where they come from Defining the purpose of your website to be able to identify quality traffic and drivers of conversions to sales or other business objectives Track ad campaigns, search (paid and non-paid), email, social Extract information from analytics to suggest website performance improvements Understanding where analytics fits into your marketing Basic understanding of Terminology Structure Accounts, Profiles and Users Terminology Navigating reports helping you find your way around Google Analytics How to use and interpret reports The dashboard and custom reports How to identify quality traffic Campaign tracking for AdWords, social, e-mail and other marketing

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This presentation was made by Sean Clark at the Diss Business Forum on 29th March 2012. http://soaksocial.co.uk Whether you're looking to rebuild your website, build one for the first time or your looking to integrate social media into your business, take a step back. Think about your business objectives and ensure that the website you have built or the way social media is implemented aligns with your business strategy.

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Proactive Social Media

9. Facebook Deals There are four types of check-in deals you can create. 1. Individual Deal: You can offer this type of deal to both new and existing customers. You may create Individual Deals when you want to launch a new product, get rid of excess inventory, offer seasonal incentives, or simply get more people into your store. 3. Friend Deal: Friend Deals allow you to offer discounts to groups of up to 8 people, when they check in together. Friend Deals are a great way to build even more exposure for your business because more stories are generated when multiple people check-in. 4. Loyalty Deal: To focus on rewarding your most loyal customers, create a Loyalty Deal. These deals may be claimed by customers only after a certain number of check-ins. Depending on your business, the number of check-ins may vary. Please note that you must create a deal that is redeemable after no fewer than two and no more than 20 check-ins. 5. Charity Deal: Create a Charity Deal to make a donation to the charity of your choice. This is a great way for your business to give back to the community while adding a human touch to your business. 6. Full details at: http://seanclark.com/facebook-deals @seanclark ©seanclark.com 2012

29. seanclark.com/twitter-course Thank You For support please contact: Sean Clark Search & Social Media Marketing t: 01379 330330 e: info@seanclark.com Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark @seanclark © seanclark.com 2012

Proactive Social Media

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