City Of Arvada Social Media Initiatives

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A case study on how the City or Arvada (Colorado) started using social media with a few tips on how other governmental organizations can get involved in "the conversation" with engaged citizens.

Tecnología

City of Arvada Social Media Initiatives: A Case Study November 13, 2009 Sean Hudson Web Systems Project Manager

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are our goals? ,[object Object],[object Object],[object Object],[object Object]

Lesson #1: Start with the low hanging fruit. ,[object Object],[object Object],[object Object],[object Object]

How do we manage it all? ,[object Object],[object Object],[object Object]

How much time does it take? ,[object Object]

Lesson #2: Don’t stop selling social media until everyone is on board.

Lesson #3: Plan workflow into the adoption of new tools. ,[object Object],[object Object],[object Object]

How do we measure success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are our policies? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Found under the link “ Legal ” on our City website.

Lesson #4: Keep policies simple. ,[object Object],[object Object],[object Object]

Our Social Media Toolkit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Social Media Toolkit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Social Media Tools internal, external, in-testing, considered, and in-production

Lesson #5: Be agile. Don’t wait until it’s perfect to take action. Don’t let the perfect be the enemy of the good. -- Voltaire

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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