Framework for addressing crisis communications. Working through

1. Resilient Moment
Communication Model
Sean Oliver

2. The model
What happened?
What caused it?
What are the short- and long-term effects?
What’s being done about it?
What needs to be done in the future?
Craft a crisis communication or response that
answers these five questions. When you do this,
you’ll address 95% of the questions folks have.
This has the benefit of diffusing back & forth
messages, while providing authoritative context.
Source: Everly, Dr. George Jr., Ph.d.
https://www.fallstongroup.com/blog/5-crisis-strategies