SlideShare una empresa de Scribd logo
1 de 15
Descargar para leer sin conexión
DATA-INSPIRED CREATIVE
@seanwood #jboye15
DIGITAL
STRATEGY
DESIGN
EXPERIENCE
@seanwood #jboye15
1. DATA-INSPIRED CREATIVE: HI, I’M SEAN
1. DATA-INSPIRED CREATIVE: IS THIS THE FUTURE?
@seanwood #jboye15
1. DATA-INSPIRED CREATIVE: ART & SCIENCE
BALANCE OF FORCES =
COMPLEMENTARY
OPPOSITES
@seanwood #jboye15
1. DATA-INSPIRED CREATIVE: WHAT IS IT?
@seanwood #jboye15
DATA
INSPIRED
DRIVEN
INFORMED
1. DATA-INSPIRED CREATIVE: ONLINE EXAMPLE
PERSONALIZED ADS
@seanwood #jboye15
1. DATA-INSPIRED CREATIVE: FROM AUTOMATION & SCALE
@seanwood #jboye15
1. DATA-INSPIRED CREATIVE: EMOTIONAL CONNECTION
@seanwood #jboye15
Algorithms
can’t evoke
an emotional
response -
but data can
inspire one.
2. DATA-INSPIRED CREATIVE: PLANNING FOR CHANGE
STARTS
AT THE
TOP
@seanwood #jboye15
2. DATA-INSPIRED CREATIVE: CULTURE LOCK
“Organizations which
design systems… are
constrained to produce
designs which are copies
of the communication
structures of these
organizations”


- Melvin Conway, 1968
@seanwood #jboye15
CONWAY’S LAW
AGILE
ADAPTIVE
REAL-TIME
DYNAMIC
NATIVE
CREATIVITY
2. DATA-INSPIRED CREATIVE: NEW RULES
@seanwood #jboye15
2. DATA-INSPIRED CREATIVE: DESIGN FOR EMPATHY
@seanwood #jboye15
1. BOLDER WORK
2. SIMPLER MESSAGES
3. MORE CREATIVE
4. MORE CONTROL
5. NEW IDEAS
3. DATA-INSPIRED CREATIVE: WHAT IT ALLOWS
@seanwood #jboye15
3. DATA-INSPIRED CREATIVE: LOOKING AHEAD
PERSONAL
TO CONTEXTUAL
TO PREDICTIVE@seanwood #jboye15
THANK YOU@seanwood #jboye15
3. DATA-INSPIRED CREATIVE

Más contenido relacionado

Destacado

How to Overcome Your Fear of Public Speaking - Stage fright to Stage presence
How to Overcome Your Fear of Public Speaking - Stage fright to Stage presenceHow to Overcome Your Fear of Public Speaking - Stage fright to Stage presence
How to Overcome Your Fear of Public Speaking - Stage fright to Stage presence
Akash Karia
 

Destacado (20)

R/GA at DAS: Using Data in Creative
R/GA at DAS: Using Data in CreativeR/GA at DAS: Using Data in Creative
R/GA at DAS: Using Data in Creative
 
Case Analysis Rakuten Ichiba
Case Analysis  Rakuten IchibaCase Analysis  Rakuten Ichiba
Case Analysis Rakuten Ichiba
 
5 steps to boost your accuracy in data reporting
5 steps to boost your accuracy in data reporting5 steps to boost your accuracy in data reporting
5 steps to boost your accuracy in data reporting
 
Facebook, Inc.
Facebook, Inc.Facebook, Inc.
Facebook, Inc.
 
Session sponsored by Nielsen: The omni-channel consumer: The case for reach, ...
Session sponsored by Nielsen: The omni-channel consumer: The case for reach, ...Session sponsored by Nielsen: The omni-channel consumer: The case for reach, ...
Session sponsored by Nielsen: The omni-channel consumer: The case for reach, ...
 
Session sponsored by Choicestream: How to keep noise from drowning your data,...
Session sponsored by Choicestream: How to keep noise from drowning your data,...Session sponsored by Choicestream: How to keep noise from drowning your data,...
Session sponsored by Choicestream: How to keep noise from drowning your data,...
 
6 a slidedesign_marin
6 a slidedesign_marin6 a slidedesign_marin
6 a slidedesign_marin
 
25 More Awesome Public Speaking Quotes
25 More Awesome Public Speaking Quotes25 More Awesome Public Speaking Quotes
25 More Awesome Public Speaking Quotes
 
Sponsored by LiveRamp: Transform the customer experience through people-based...
Sponsored by LiveRamp: Transform the customer experience through people-based...Sponsored by LiveRamp: Transform the customer experience through people-based...
Sponsored by LiveRamp: Transform the customer experience through people-based...
 
How to Overcome Your Fear of Public Speaking - Stage fright to Stage presence
How to Overcome Your Fear of Public Speaking - Stage fright to Stage presenceHow to Overcome Your Fear of Public Speaking - Stage fright to Stage presence
How to Overcome Your Fear of Public Speaking - Stage fright to Stage presence
 
Side effects of header bidding, Hot Topic: Header Bidding, Feb 2017
Side effects of header bidding, Hot Topic: Header Bidding, Feb 2017Side effects of header bidding, Hot Topic: Header Bidding, Feb 2017
Side effects of header bidding, Hot Topic: Header Bidding, Feb 2017
 
Workshop with Media.net - The limitations of the browser, Hot Topic: Header B...
Workshop with Media.net - The limitations of the browser, Hot Topic: Header B...Workshop with Media.net - The limitations of the browser, Hot Topic: Header B...
Workshop with Media.net - The limitations of the browser, Hot Topic: Header B...
 
The most important marketing metric you’re not using, Digiday Brand Summit, D...
The most important marketing metric you’re not using, Digiday Brand Summit, D...The most important marketing metric you’re not using, Digiday Brand Summit, D...
The most important marketing metric you’re not using, Digiday Brand Summit, D...
 
The buyer’s view, Hot Topic: Header Bidding, Feb 2017
The buyer’s view, Hot Topic: Header Bidding, Feb 2017 The buyer’s view, Hot Topic: Header Bidding, Feb 2017
The buyer’s view, Hot Topic: Header Bidding, Feb 2017
 
The case for user-first ad products, Hot Topic: Header Bidding, Feb 2017
The case for user-first ad products, Hot Topic: Header Bidding, Feb 2017The case for user-first ad products, Hot Topic: Header Bidding, Feb 2017
The case for user-first ad products, Hot Topic: Header Bidding, Feb 2017
 
Know your auction, Hot Topic: Header Bidding, Feb 2017
Know your auction, Hot Topic: Header Bidding, Feb 2017Know your auction, Hot Topic: Header Bidding, Feb 2017
Know your auction, Hot Topic: Header Bidding, Feb 2017
 
The future of header bidding, Hot Topic: Header Bidding, Feb 2017
The future of header bidding, Hot Topic: Header Bidding, Feb 2017The future of header bidding, Hot Topic: Header Bidding, Feb 2017
The future of header bidding, Hot Topic: Header Bidding, Feb 2017
 
The big picture of header bidding, Hot Topic: Header Bidding, Feb 2017
The big picture of header bidding, Hot Topic: Header Bidding, Feb 2017The big picture of header bidding, Hot Topic: Header Bidding, Feb 2017
The big picture of header bidding, Hot Topic: Header Bidding, Feb 2017
 
中国春节为移动应用带来发展机遇 (CN)
中国春节为移动应用带来发展机遇 (CN)中国春节为移动应用带来发展机遇 (CN)
中国春节为移动应用带来发展机遇 (CN)
 
모바일 티핑 포인트에 도달한 중국의 설날 (KR)
모바일 티핑 포인트에 도달한 중국의 설날 (KR)모바일 티핑 포인트에 도달한 중국의 설날 (KR)
모바일 티핑 포인트에 도달한 중국의 설날 (KR)
 

Similar a Data Inspired Creative

Similar a Data Inspired Creative (14)

The art & science of digital connections | Talent Connect Anaheim
The art & science of digital connections | Talent Connect AnaheimThe art & science of digital connections | Talent Connect Anaheim
The art & science of digital connections | Talent Connect Anaheim
 
The art & science of digital connections | Talent Connect Anaheim
The art & science of digital connections | Talent Connect AnaheimThe art & science of digital connections | Talent Connect Anaheim
The art & science of digital connections | Talent Connect Anaheim
 
Recruiters: It’s Time To Amplify Your Social Content | Talent Connect San Fra...
Recruiters: It’s Time To Amplify Your Social Content | Talent Connect San Fra...Recruiters: It’s Time To Amplify Your Social Content | Talent Connect San Fra...
Recruiters: It’s Time To Amplify Your Social Content | Talent Connect San Fra...
 
Digital strategy Insurance E-Broking Scotland
Digital strategy Insurance E-Broking ScotlandDigital strategy Insurance E-Broking Scotland
Digital strategy Insurance E-Broking Scotland
 
Getting goosebumps with recruitment marketing.dublin.v2
Getting goosebumps with recruitment marketing.dublin.v2Getting goosebumps with recruitment marketing.dublin.v2
Getting goosebumps with recruitment marketing.dublin.v2
 
How To Become Digitally Famous At Social Media Recruitment
How To Become Digitally Famous At Social Media RecruitmentHow To Become Digitally Famous At Social Media Recruitment
How To Become Digitally Famous At Social Media Recruitment
 
The C* Word - Content Marketing Explained
The C* Word - Content Marketing ExplainedThe C* Word - Content Marketing Explained
The C* Word - Content Marketing Explained
 
Science & Art of Social RecruitIn - Dave Hazlehurst
Science & Art of Social RecruitIn - Dave HazlehurstScience & Art of Social RecruitIn - Dave Hazlehurst
Science & Art of Social RecruitIn - Dave Hazlehurst
 
Leadership at every level [prdc2019]
Leadership at every level [prdc2019]Leadership at every level [prdc2019]
Leadership at every level [prdc2019]
 
Art and Science Of Digital Connections
Art and Science Of Digital ConnectionsArt and Science Of Digital Connections
Art and Science Of Digital Connections
 
The Science and Art of Social Recruiting
The Science and Art of Social RecruitingThe Science and Art of Social Recruiting
The Science and Art of Social Recruiting
 
Art & Science of Digital Connections | Talent Connect London 2014
Art & Science of Digital Connections | Talent Connect London 2014Art & Science of Digital Connections | Talent Connect London 2014
Art & Science of Digital Connections | Talent Connect London 2014
 
Social Media’s Influence on Search: Going Beyond Rankings
Social Media’s Influence on Search: Going Beyond RankingsSocial Media’s Influence on Search: Going Beyond Rankings
Social Media’s Influence on Search: Going Beyond Rankings
 
Miscellaneous rules: the hierarchy of knowledge is dead
Miscellaneous rules: the hierarchy of knowledge is deadMiscellaneous rules: the hierarchy of knowledge is dead
Miscellaneous rules: the hierarchy of knowledge is dead
 

Último

Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
tbatkhuu1
 
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
nirzagarg
 
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
amitlee9823
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
amitlee9823
 
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
nirzagarg
 
B. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdfB. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdf
University of Wisconsin-Milwaukee
 
DESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- IntroductionDESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- Introduction
sivagami49
 
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts ServiceVVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
aroranaina404
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
amitlee9823
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
home
 
Design Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptxDesign Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptx
TusharBahuguna2
 

Último (20)

Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
 
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
 
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
 
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdfJordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
 
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
 
B. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdfB. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdf
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
 
DESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- IntroductionDESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- Introduction
 
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts ServiceVVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
 
Case Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, PuneCase Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, Pune
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
 
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptx
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
 
Design Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptxDesign Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptx
 
HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...
HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...
HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
 
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
 
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
 

Data Inspired Creative