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Data Inspired Creative

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From JBoye 2015:
In this session, we'll discuss how big data insights can be used to inspire great digital products and customer experiences. Forward-thinking companies are transforming into digital experience-driven organizations in order to meet customer needs with business objectives. Yet among the volume of rich customer data, they often lose sight of the human element. Attendees will learn how to become data-inspired and design digital experiences that delight customers to build brand loyalty and drive greater demand.

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Data Inspired Creative

  1. 1. DATA-INSPIRED CREATIVE @seanwood #jboye15
  2. 2. DIGITAL STRATEGY DESIGN EXPERIENCE @seanwood #jboye15 1. DATA-INSPIRED CREATIVE: HI, I’M SEAN
  3. 3. 1. DATA-INSPIRED CREATIVE: IS THIS THE FUTURE? @seanwood #jboye15
  4. 4. 1. DATA-INSPIRED CREATIVE: ART & SCIENCE BALANCE OF FORCES = COMPLEMENTARY OPPOSITES @seanwood #jboye15
  5. 5. 1. DATA-INSPIRED CREATIVE: WHAT IS IT? @seanwood #jboye15 DATA INSPIRED DRIVEN INFORMED
  6. 6. 1. DATA-INSPIRED CREATIVE: ONLINE EXAMPLE PERSONALIZED ADS @seanwood #jboye15
  7. 7. 1. DATA-INSPIRED CREATIVE: FROM AUTOMATION & SCALE @seanwood #jboye15
  8. 8. 1. DATA-INSPIRED CREATIVE: EMOTIONAL CONNECTION @seanwood #jboye15 Algorithms can’t evoke an emotional response - but data can inspire one.
  9. 9. 2. DATA-INSPIRED CREATIVE: PLANNING FOR CHANGE STARTS AT THE TOP @seanwood #jboye15
  10. 10. 2. DATA-INSPIRED CREATIVE: CULTURE LOCK “Organizations which design systems… are constrained to produce designs which are copies of the communication structures of these organizations” 
 - Melvin Conway, 1968 @seanwood #jboye15 CONWAY’S LAW
  11. 11. AGILE ADAPTIVE REAL-TIME DYNAMIC NATIVE CREATIVITY 2. DATA-INSPIRED CREATIVE: NEW RULES @seanwood #jboye15
  12. 12. 2. DATA-INSPIRED CREATIVE: DESIGN FOR EMPATHY @seanwood #jboye15
  13. 13. 1. BOLDER WORK 2. SIMPLER MESSAGES 3. MORE CREATIVE 4. MORE CONTROL 5. NEW IDEAS 3. DATA-INSPIRED CREATIVE: WHAT IT ALLOWS @seanwood #jboye15
  14. 14. 3. DATA-INSPIRED CREATIVE: LOOKING AHEAD PERSONAL TO CONTEXTUAL TO PREDICTIVE@seanwood #jboye15
  15. 15. THANK YOU@seanwood #jboye15 3. DATA-INSPIRED CREATIVE

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