From JBoye 2015:
In this session, we'll discuss how big data insights can be used to inspire great digital products and customer experiences. Forward-thinking companies are transforming into digital experience-driven organizations in order to meet customer needs with business objectives. Yet among the volume of rich customer data, they often lose sight of the human element. Attendees will learn how to become data-inspired and design digital experiences that delight customers to build brand loyalty and drive greater demand.