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Remarketing
What’s On Tap
A Little Background
OUTSIDE OF WORK?
The Classics
Introduction to Remarketing
What Is it?
Serving ads Based On Past Engagement
How Does It Work?
By “cookie-ing” past users
Is there more than One Kind?
Search Remarketing 
Site Remarketing 
CRM Remarketing 
Email Remarketing
What’s the goal?
3 Components of Site Remarketing
1. Google Tag Manager
Apply Universal Analytics 
Create Remarketing tags 
Manage event tracking 
Never bother the IT Department Again
2. Google Analytics
Audience Lists 
Onsite Performance
3. Google Adwords
Campaign Dimensions 
Bids 
Budgets 
Audience Targets 
Ad Management
A Winning Strategy
Cue Obligatory Venn Diagram
Audience Lists
Key Products & Services 
High User Engagement 
Traffic Source 
Days Since Visit 
Demographics
Negative 
Audiences
Low User Engagement 
Completed Transaction 
Mobile Devices 
Demographics
Get In The Mindset 
Of Your Customer
Site Category Exclusions
Below the Fold 
Adult Themes 
Death & Tragedy 
Error Pages 
Parked Domains 
Mobile Apps
Frequency Capping
Length Of Purchase Funnel 
Promotional Period 
Reach & Frequency Report
Ad Creative
More of this 
Less of this
Not A Designer?
You’re On their 
time now
Q & A
Re-Engaging With Remarketing
Re-Engaging With Remarketing
Re-Engaging With Remarketing
Re-Engaging With Remarketing
Re-Engaging With Remarketing
Re-Engaging With Remarketing
Re-Engaging With Remarketing
Re-Engaging With Remarketing
Re-Engaging With Remarketing
Re-Engaging With Remarketing
Re-Engaging With Remarketing
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Re-Engaging With Remarketing

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With countless avenues to take to reach your audience online, there’s an equal amount of ways to botch that split second chance of resonating with it. Recent studies have shown internet users have become increasingly numb to banner ads. So, how do you connect with the right past visitors of your site at the right time? With careful planning and a sound strategy, remarketing can be a powerful tool for re-engaging with your audience.

Learn some of the remarketing basics and a few advanced tactics with Davis Baker’s “Re-engaging with Remarketing”.

Davis Baker is the PPC Team Lead at Forthea Interactive. He specializes in PPC planning, strategy & management, display, remarketing and web analytics. As a PPC veteran of six years, he enjoys studying the work of ad legends Ogilvy, Burnett, Trott, Abbot & McElligot and finding ways to apply their ideals to digital advertising.

Publicado en: Marketing
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Re-Engaging With Remarketing

  1. 1. Remarketing
  2. 2. What’s On Tap
  3. 3. A Little Background
  4. 4. OUTSIDE OF WORK?
  5. 5. The Classics
  6. 6. Introduction to Remarketing
  7. 7. What Is it?
  8. 8. Serving ads Based On Past Engagement
  9. 9. How Does It Work?
  10. 10. By “cookie-ing” past users
  11. 11. Is there more than One Kind?
  12. 12. Search Remarketing Site Remarketing CRM Remarketing Email Remarketing
  13. 13. What’s the goal?
  14. 14. 3 Components of Site Remarketing
  15. 15. 1. Google Tag Manager
  16. 16. Apply Universal Analytics Create Remarketing tags Manage event tracking Never bother the IT Department Again
  17. 17. 2. Google Analytics
  18. 18. Audience Lists Onsite Performance
  19. 19. 3. Google Adwords
  20. 20. Campaign Dimensions Bids Budgets Audience Targets Ad Management
  21. 21. A Winning Strategy
  22. 22. Cue Obligatory Venn Diagram
  23. 23. Audience Lists
  24. 24. Key Products & Services High User Engagement Traffic Source Days Since Visit Demographics
  25. 25. Negative Audiences
  26. 26. Low User Engagement Completed Transaction Mobile Devices Demographics
  27. 27. Get In The Mindset Of Your Customer
  28. 28. Site Category Exclusions
  29. 29. Below the Fold Adult Themes Death & Tragedy Error Pages Parked Domains Mobile Apps
  30. 30. Frequency Capping
  31. 31. Length Of Purchase Funnel Promotional Period Reach & Frequency Report
  32. 32. Ad Creative
  33. 33. More of this Less of this
  34. 34. Not A Designer?
  35. 35. You’re On their time now
  36. 36. Q & A

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