Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

10 Ideas to Drive Traffic to Your Website

362 visualizaciones

Publicado el

The SlideShare Presentation “10 Ideas to Drive Traffic to Your Website” walks business owners through 10 actionable tactics they can do to get more ready buyers to their website.

Presented by Paula Keller French on January 23, 2017, to the Flower Consortium Workshop in New Orleans, LA.

For more information, contact:
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
www.searchinfluence.com

Publicado en: Marketing
  • Sé el primero en comentar

10 Ideas to Drive Traffic to Your Website

  1. 1. Confidential, Property of Search Influence, LLC © 2017 10 IDEAS TO DRIVE TRAFFIC TO YOUR WEBSITE Workshop by Paula Keller French Director of Sales & Marketing
  2. 2. Search Influence 80 full and part-time employees 120 contract writers Google AdWords & Analytics Certified Staff Google Certified Partner ABOUT SEARCH INFLUENCE Reputation 2011 Inc. 500 honoree SEL Columnists, SMX, LocalU, Pubcon, mozcon, Searchfest and more Two decades in online media Best Places to Work, 2014 & 2016 Questions? info@searchinfluence.com
  3. 3. 75% of Americans use search engines on a regular basis Questions? info@searchinfluence.comQuestions? info@searchinfluence.com
  4. 4. 75% of Americans use search engines on a regular basis 56% of Americans use search engines every day Questions? info@searchinfluence.com
  5. 5. 75% 56% 40% of Americans use search engines on a regular basis of Americans use search engines every day of searches are for local businesses and services Questions? info@searchinfluence.com
  6. 6. . Questions? info@searchinfluence.com #1 OPTIMIZE YOUR WEBSITE 91% of searchers do not go past page 1 of Google.
  7. 7. . Questions? info@searchinfluence.com SEARCH ENGINE OPTIMIZATION (SEO) IS THE PROCESS OF INFLUENCING YOUR WEBSITE’S VISIBILITY IN SEARCH ENGINES.
  8. 8. UNDERSTANDING THE SEARCH RESULTS Local Search Results Organic Search Results Google AdWords Results Visibility improved here through ”SEO” Appear here through Paid Search Advertising
  9. 9. YOUR WEBSITE PAGES SHOULD HAVE TITLE TAGS Questions? info@searchinfluence.com
  10. 10. YOUR WEBSITE PAGES SHOULD HAVE META DESCRIPTIONS Questions? info@searchinfluence.com
  11. 11. YOUR WEBSITE SHOULD HAVE A CALL TO ACTION Questions? info@searchinfluence.com
  12. 12. YOUR WEBSITE SHOULD BE FREE OF BROKEN LINKS Questions? info@searchinfluence.com
  13. 13. Questions? info@searchinfluence.com IDEAL TOPICS & KEYWORDS SHOULD BE REFLECTED ● Title tags ● Meta descriptions ● On-page headings ● On-site content
  14. 14. YOUR SITE MUST BE MOBILE FRIENDLY Questions? info@searchinfluence.com
  15. 15. admitted they can’t live without their smartphones, according to the Pew Research Center. SMARTPHONE ADDICTION 46% Questions? info@searchinfluence.com
  16. 16. SMARTPHONE ADDICTION Questions? info@searchinfluence.com 97% of those ages 18 to 29 use smartphones for Internet use AGES 18-29
  17. 17. SMARTPHONE ADDICTION Questions? info@searchinfluence.com 97% 90% of those ages 18 to 29 use smartphones for Internet use of those ages 30 to 49 use smartphones for Internet use AGES 18-29 AGES 30-49
  18. 18. SMARTPHONE ADDICTION Questions? info@searchinfluence.com 97% 90% 80% of those ages 18 to 29 use smartphones for Internet use of those ages 30 to 49 use smartphones for Internet use of those ages 50+ use their smartphone for getting online AGES 18-29 AGES 30-49 AGES 50+
  19. 19. MOBILE-FRIENDLY WEBSITE TEST Check your website using Google’s handy mobile friendly test: https://search.google.com/search-console/ mobile-friendly Questions? info@searchinfluence.com
  20. 20. Typically, faster pages create happier users and tend to both rank and convert better. IMPROVE SITE SPEED Questions? info@searchinfluence.com
  21. 21. Google's PageSpeed Insights Tool allows you to analyze your site for ways you can improve your site speed (like Enabling Compression) with detailed information on how to fix each issue. Questions? info@searchinfluence.com
  22. 22. #2 CLAIM YOUR GOOGLE MY BUSINESS PAGE Questions? info@searchinfluence.com
  23. 23. Questions? info@searchinfluence.com
  24. 24. Questions? info@searchinfluence.com
  25. 25. Questions? info@searchinfluence.com
  26. 26. WHAT IF MY GOOGLE MY BUSINESS PAGE IS VERIFIED? Questions? info@searchinfluence.com
  27. 27. Questions? info@searchinfluence.com
  28. 28. #3 PUBLISH PRESS RELEASES ● Sites like PRweb and Cision will distribute for you ● For a little extra, they’ll send your release to journalists and bloggers, in the hopes that they’ll publish it for you on their sites too. Questions? info@searchinfluence.com
  29. 29. Questions? info@searchinfluence.com
  30. 30. #4 PERFORM ON-SITE LINK BUILDING Good internal link building helps googlebot understand the relationship between pages, among a set of content. Questions? info@searchinfluence.com
  31. 31. #5 PERFORM OFF-SITE LINK EARNING Get listed on relevant sites: 1. local to your area 2. specific to floral industry & industries you serve Earn links as a “trusted vendor” Photographers, Venues, Bands, Bakeries, Hotels Questions? info@searchinfluence.com
  32. 32. #6 CLAIM & UPDATE YOUR LOCAL LISTINGS INDIVIDUAL SITES · Bing · Yelp · Facebook · Apple Maps · Foursquare · YP · Superpages DATA DISTRIBUTORS · Acxiom · Factual · Localeze INDUSTRY SPECIFIC
  33. 33. OWNING THE TOP OF THE PAGE “Florist New Orleans” top organic Google search results: ● Yelp ● The Knot Questions? info@searchinfluence.com
  34. 34. #7 SYNDICATE YOUR VIDEOS Taking an existing video and distributing (syndicating) it across sustainable, valuable video channels, namely YouTube and Vimeo. Questions? info@searchinfluence.com
  35. 35. BENEFITS OF VIDEO SYNDICATION ● Video site profiles and videos can earn links and citations on social sites. ● These are sometimes follow links. ● The links can be crawled and recognized by googlebot. ● These increase link source diversity. Questions? info@searchinfluence.com
  36. 36. #8 POST AND PROMOTE ON SOCIAL MEDIA Questions? info@searchinfluence.com
  37. 37. 2M 80% active advertisers on Facebook (and most are small businesses) of Facebook’s new advertisers started by paying for promoted posts a day is the average spent by small businesses on Facebook $5-$50 Questions? info@searchinfluence.com
  38. 38. WITH FACEBOOK LOCAL AWARENESS ADS, YOU CAN TARGET LIKE A BOSS. Questions? info@searchinfluence.com
  39. 39. DOES IT WORK? Questions? info@searchinfluence.com
  40. 40. ON LINKEDIN Questions? info@searchinfluence.com
  41. 41. ON PINTEREST Questions? info@searchinfluence.com
  42. 42. #9 BE A RESOURCE IN YOUR INDUSTRY THROUGH SHARABLE CONTENT Sharable content like: Infographics Blogs Questions? info@searchinfluence.com
  43. 43. 13X MUST HAVE A BLOG INCREASE IN ROI, YEAR AFTER YEAR Questions? info@searchinfluence.com
  44. 44. 82% MUST USE YOUR BLOG OF MARKETERS WHO BLOG DAILY GAINED CUSTOMERS USING THEIR BLOG Questions? info@searchinfluence.com
  45. 45. GO INFORMATIONAL Questions? info@searchinfluence.com
  46. 46. GO INFORMATIONAL AND BLOG ABOUT IT! Questions? info@searchinfluence.com
  47. 47. #10 GAIN MORE LOCAL REVIEWS Questions? info@searchinfluence.com
  48. 48. Source: https://www.brightlocal.com/2014/08/14/5-visual-stats-power-of-online-reviews/ WHY DO REVIEWS MATTER? Questions? info@searchinfluence.com
  49. 49. · Unique content is being added to the site regularly SEO BENEFITS · Online reviews on sites like Google+ and Yelp help with local rankings · Eye-catching Rich Snippets in SERPs Questions? info@searchinfluence.com
  50. 50. WHAT TO DO · Provide a section to leave reviews on your site · Request reviews from your customers! · Email marketing (newsletters, offers, post-purchase, post-visit, and confirmations) · In office signage · Business cards with URLs · Publish fake reviews under a false profile · Duplicate of review content · Reward customers for leaving a review WHAT NOT TO DO
  51. 51. Think of your online marketing efforts as a service. We know our users, and we're getting them closer to their end goal faster. Make your overall goal to give users a cleaner, better experience and make users lives easier. Questions? info@searchinfluence.com
  52. 52. THANK YOU! Contact Search Influence for more information on how we can help you drive traffic to your website with a custom online marketing strategy. - PAULA KELLER FRENCH Search Influence 935 Gravier St STE 1300 New Orleans LA 70112 (504) 208-3900 ext 299 www.searchinfluence.com

×