10 Ideas to Drive Traffic to Your Website

Confidential, Property of Search Influence, LLC © 2017
10 IDEAS TO DRIVE
TRAFFIC TO YOUR
WEBSITE
Workshop by
Paula Keller French
Director of Sales &
Marketing

Search Influence
80 full and part-time employees
120 contract writers
Google AdWords & Analytics
Certified Staff
Google Certified Partner
ABOUT
SEARCH INFLUENCE
Reputation
2011 Inc. 500 honoree
SEL Columnists, SMX, LocalU, Pubcon,
mozcon, Searchfest and more
Two decades in online media
Best Places to Work, 2014 & 2016
Questions? info@searchinfluence.com

75%
of Americans
use search
engines on a
regular basis
Questions? info@searchinfluence.comQuestions? info@searchinfluence.com

75%
of Americans
use search
engines on a
regular basis
56%
of Americans
use search
engines every
day

75% 56% 40%
of Americans
use search
engines on a
regular basis
of Americans
use search
engines every
day
of searches
are for local
businesses
and services

.
#1 OPTIMIZE YOUR WEBSITE
91% of searchers do not go past
page 1 of Google.

.
SEARCH ENGINE OPTIMIZATION (SEO)
IS THE PROCESS OF INFLUENCING
YOUR WEBSITE’S VISIBILITY
IN SEARCH ENGINES.

UNDERSTANDING THE SEARCH RESULTS
Local
Search
Results
Organic
Search
Results
Google
AdWords
Results
Visibility
improved
here
through
”SEO”
Appear here
through
Paid Search
Advertising

YOUR WEBSITE PAGES
SHOULD HAVE TITLE TAGS

YOUR WEBSITE PAGES SHOULD
HAVE META DESCRIPTIONS

YOUR WEBSITE SHOULD HAVE
A CALL TO ACTION

YOUR WEBSITE SHOULD BE
FREE OF BROKEN LINKS

IDEAL TOPICS & KEYWORDS
SHOULD BE REFLECTED
● Title tags
● Meta descriptions
● On-page headings
● On-site content

YOUR SITE MUST BE
MOBILE FRIENDLY

admitted they can’t live without
their smartphones, according to
the Pew Research Center.
SMARTPHONE ADDICTION
46%

97%
of those ages 18
to 29 use
smartphones
for Internet use
AGES
18-29

97% 90%
of those ages 18
to 29 use
smartphones
for Internet use
of those ages
30 to 49 use
smartphones
for Internet use
AGES
18-29
AGES
30-49

97% 90% 80%
of those ages 18
to 29 use
smartphones
for Internet use
of those ages
30 to 49 use
smartphones
for Internet use
of those ages
50+ use their
smartphone for
getting online
AGES
18-29
AGES
30-49
AGES
50+

MOBILE-FRIENDLY WEBSITE TEST
Check your website using Google’s
handy mobile friendly test:
https://search.google.com/search-console/
mobile-friendly

Typically, faster pages create happier users
and tend to both rank and convert better.
IMPROVE SITE SPEED

Google's PageSpeed Insights
Tool allows you to analyze your
site for ways you can improve
your site speed (like Enabling
Compression) with detailed
information on how to fix each
issue.

#2 CLAIM YOUR
GOOGLE MY BUSINESS PAGE

WHAT IF MY
GOOGLE MY BUSINESS
PAGE IS VERIFIED?

#3 PUBLISH PRESS RELEASES
● Sites like PRweb and Cision will
distribute for you
● For a little extra, they’ll send your
release to journalists and bloggers,
in the hopes that they’ll publish it
for you on their sites too.

#4 PERFORM ON-SITE LINK BUILDING
Good internal link building
helps googlebot understand
the relationship between
pages, among a set of
content.

#5 PERFORM OFF-SITE LINK EARNING
Get listed on relevant sites:
1. local to your area
2. specific to floral industry & industries you serve
Earn links as a “trusted vendor”
Photographers, Venues, Bands, Bakeries, Hotels

#6 CLAIM & UPDATE
YOUR LOCAL LISTINGS
INDIVIDUAL SITES
· Bing
· Yelp
· Facebook
· Apple Maps
· Foursquare
· YP
· Superpages
DATA DISTRIBUTORS
· Acxiom
· Factual
· Localeze
INDUSTRY SPECIFIC

OWNING THE TOP
OF THE PAGE
“Florist New Orleans” top organic
Google search results:
● Yelp
● The Knot

#7 SYNDICATE YOUR VIDEOS
Taking an existing video and distributing (syndicating) it across sustainable,
valuable video channels, namely YouTube and Vimeo.

BENEFITS OF VIDEO SYNDICATION
● Video site profiles and videos can earn links
and citations on social sites.
● These are sometimes follow links.
● The links can be crawled and recognized by
googlebot.
● These increase link source diversity.

#8 POST AND PROMOTE ON
SOCIAL MEDIA

2M 80%
active advertisers
on Facebook (and
most are small
businesses)
of Facebook’s new
advertisers started
by paying for
promoted posts
a day is the
average spent by
small businesses
on Facebook
$5-$50

WITH FACEBOOK LOCAL
AWARENESS ADS, YOU CAN
TARGET LIKE A BOSS.

DOES IT
WORK?

ON LINKEDIN

ON PINTEREST

#9 BE A RESOURCE IN
YOUR INDUSTRY THROUGH
SHARABLE CONTENT
Sharable content like:
Infographics
Blogs

13X
MUST HAVE A BLOG
INCREASE IN ROI, YEAR AFTER YEAR

82%
MUST USE YOUR BLOG
OF MARKETERS WHO BLOG DAILY
GAINED CUSTOMERS USING THEIR BLOG

GO INFORMATIONAL

GO
INFORMATIONAL
AND BLOG
ABOUT IT!

#10 GAIN MORE LOCAL REVIEWS

Source:
https://www.brightlocal.com/2014/08/14/5-visual-stats-power-of-online-reviews/
WHY DO REVIEWS MATTER?

· Unique content is being added to the site regularly
SEO BENEFITS
· Online reviews on sites like Google+ and Yelp help
with local rankings
· Eye-catching Rich Snippets in SERPs

WHAT TO DO
· Provide a section to leave reviews on your site
· Request reviews from your customers!
· Email marketing (newsletters, offers,
post-purchase, post-visit, and confirmations)
· In office signage
· Business cards with URLs
· Publish fake reviews under a false profile
· Duplicate of review content
· Reward customers for leaving a review
WHAT NOT TO DO

Think of your online marketing efforts as a
service. We know our users, and we're getting
them closer to their end goal faster. Make your
overall goal to give users a cleaner, better
experience and make users lives easier.

THANK YOU!
Contact Search Influence for more information on how we can help you
drive traffic to your website with a custom online marketing strategy.
- PAULA KELLER FRENCH
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112
(504) 208-3900 ext 299
www.searchinfluence.com

10 Ideas to Drive Traffic to Your Website

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10 Ideas to Drive Traffic to Your Website