Two factors that contribute to a strong Local SEO campaign are keywords and the physical location of the business. Join us to learn about beneficial and strategic keyword targets, the impact of selecting appropriate geo-modifiers, and more!
2. • Georgia Native
• Georgia Southern University Graduate
(2011)
• Majored in Entrepreneurship with a minor
in Marketing
• Relocated to New Orleans in 2013
• Account Associate at Search Influence
• Currently managing over 40 accounts
Jordan PolhemusABOUT ME
@searchinfluence
9. Venice changed
local search by…
1. Understanding where we are located
1. Showing local results even when we don’t
search with a geo-modifier
2. Serving up results it deems relevant to
your location
1. Only allowing a business to rank in an area
that they serve or are located in
@searchinfluence
15. Benefits of this feature…
1. Allowsyoutoseethesearchresultsofother
areaswithoutbeingthere
2. Allowsyoutoshowpotentialandcurrentclients
howtheirwebsiteranksinotherareasaswellas
theirown
@searchinfluence
16. @searchinfluence
Deliverables that affect local
rankings...
1. Optimize websitecontentwithareasrelatedtothebusiness
2. 30minutesofGoogle+activity
1. Optimize locationlandingpage
1. Implement“schema”codesacrossthewebsite
1. SubmitbusinessNAPto100localdirectories
17. Understanding a client’s current
local presence status before
starting an SEO campaign…
@searchinfluence
18. 1. Do a non-branded search in the city the
client is physically located
• Using industry category keywords
• If not ranking in the SERP, start with
a local SEO campaign
@searchinfluence
19. 2. Do a non-branded search in the
surrounding areas and major metros
• If ranking well locally, consider
increasing client’s presence in
surrounding cities
@searchinfluence
21. You Can’t Fool Google!
@searchinfluence
1. Opening up a P.O. Box in the city or state that you
want to rank for wont work
• Google understands the difference between
a P.O. Box and a true brick and mortar store
2. Getting a local phone number in the area that you
want to rank for
3. Using a home address as an office address
• Google understands the difference between
a residence and commercial
23. Frequently Asked Questions…
@searchinfluence
1. My client still hasn’t approved the keyword optimized content. Is that
going to affect their rankings?
• Absolutely. The content that we create for each campaign is
directly related to keyword rankings.
2. What if my client is in the service industry and wants to rank for the areas
they serve?
• It is possible for businesses who travel to their clients to rank for
the areas they serve, but it can be difficult.
24. Upcoming Webinars…
@searchinfluence
Local Claiming Vs. Local Presence
May 1st at 10am CST
• Looking to increase your local search presence? Claiming
and optimizing Google+, Yahoo, and Bing listings are a
must, but having a presence on other platforms will also
help increase local search presence. Join up as we dive
into our Local Presence package and explore the
opportunities and ways to increase a client’s local search
presence.