Likes to Leads - Actionable Social Media Analytics

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Will Scott's presentation at SEMpdx SearchFest on actionable social media marketing. We walk through platforms, lead-tracking and what to measure, how.

Tecnología Empresariales

LIKES TO LEADS A CUSTOMER LIFECYCLE APPROACH TO SOCIAL MEDIA SearchFest 2011 – Social Media Analytics Will Scott – Search Influence

http://www.flickr.com/photos/darrenhester/ http://www.searchinfluence.com/2010/11/have-you-measured-it/

About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Coming: ,[object Object],[object Object],[object Object],[object Object]

Social Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What to measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Challenge of (none): URL Shorteners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Custom URLs ,[object Object],[object Object],[object Object],[object Object]

Monitoring: Paid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Monitoring: Free ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leads – What’s Trackable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://bfhillsboroplumbing.clickablepages.com/?ctt_id=335121&ctt_adnw=Google&ctt_ch=ps&ctt_entity=tc&ctt_cli=6x15957x11210x83182&ctt_kw=plumber&ctt_adid=6649616259&ctt_nwtype=search

The URL String ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Forms – Input ,[object Object],[object Object],[object Object],[object Object]

Bringing It All Together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! ,[object Object],[object Object],[object Object],[object Object]

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