Find out how blackhat SEOs are still dominating Google in 2018. Google has a set of ‘Webmaster Guidelines’ which lay out the rules of engagement for SEO. Of course, it’s completely up to you if you choose to obey them or not. This sessions explores the techniques and tactics that ‘blackhat’ SEOs are using in 2018 and beating Google at its own game.

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Craig
Campbell
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Hi there! Im Craig based in Glasgow, Scotland. I’ve been in the
SEO industry 17 years, starting out as a freelancer in my bedroom
to building up my own digital agency.
Craig Campbell, SEO Trainer &
Consultant

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Training and Events
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BrightonSEO
SMXL Milan
SEMRush
Chiang Mai SEO
Conference

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My SEO Career
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1 year in-house
3 years Freelancing
9 years as an Agency
4 years as I am

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Which hat do
successful SEO’s wear
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The white hat vs black hat is a
debate thats been ongoing for many
years.
White Hat vs Black Hat

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What is White Hat
SEO
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01
What is White Hat
Ethical SEO, Ethical Practices, Huge
Budgets
Big brands, PR Teams, Big Budgets
Small Budgets wont stretch that far

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What is
Black Hat SEO
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Black Hat SEO
Spammers, using automation and any
type of tactic to get quick wins
Scrapebox
GSA
PBNS & Expired Domains thrown up in
minutes
Spun Content
Trashy Links
Cheap gigs on Fiverr
All low quality work

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Successful SEO’s
Don’t Label Themselves
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ROI Hat, Money Hat
✓ Silly to label yourself as white or black hat
✓ One of Googles main ranking signals is
link building
✓ There is a difference between being clever
and being spammy

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Myth’s
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Black Hat SEO
Tooth Fairy
Santa Claus

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11. Traffic Boners
So if PBN’s are done properly you will get
a nice uplift in traffic as some of the
examples show, but thats if you use
PBN’s as part of an overall marketing
strategy.

12. simplicity template
explore the world of simplicity

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Time is Money
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•Rankings
•Traffic
•Conversions
Clients are too nosey
•What links are you building?
•I read this somewhere why are you not doing this?
•Clients believe in Santa, The Tooth Fairy and White Hat SEO
Report on what you need to to clients

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17. Delegation
You don’t have to be
involved in every single
process in your business,
delegation is key.
Outsource
If you want to work at scale,
outsource the grunt work to
a virtual assistant.
Use Automation
Where possible use
automation, we are in the
21st century its time to use
technology.

18. What is a PBN
Its a private blog network, websites are
designed and used as link building assets
to rank other websites. Sites that are there
to manipulate the search engines.

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Do PBN’s Work?
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PBN Structure
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Juicing Up Links
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Careful what you
read online
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CTR Manipulation
Works
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Tried and tested
Time on site
CTR
Keep it Natural Looking

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Google Map Listing
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Offering a Free audit and getting
access to search console,
analytics, map listing.
Free Audit
So I don’t a basic site audit and
gave some suggestions.
Do Some Checks
Use a URL shortener for your
affiliate link.
URL Shortener
Place your affiliate link in the place
of the website.
Place in Map Listing

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Fact or Fiction
78% of
Facts on the internet are
unverified ?
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Lies =
Amazing SEO
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Tell lots of lies and you might
actually get somewhere.

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Lies
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Make up a bullshit case
study
Make up stats and data
Ask the webmaster to
update stats and data

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Nobody verifies anything
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01
Reach Out
Tell them you done the case study
previously and ask them to update the stats
and data and place a link.
03
Link gets placed
People will never ask for proof, they simply
change the stats, graphs and link and go
about their daily business.
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Lazy Webmasters
9/10 times people don’t check anything, they
probably don’t even read what you have
sent.
04
Rinse and Repeat
Go about telling lies to anyone who will
listen, its a great link building strategy.

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RSS Feed Trick
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Sign up to a bunch of RSS feeds
Sign up to blogs or any other type of RSS feeds that you like to
read up on and potentially want to take content from.
Get a custom made tool
You can easily get someone to make a custom made tool that
will pull the RSS feed data in and alert you when something is
published out there.
Copy & Paste and Send to an indexing tool
Simply copy and paste the content, add it to your PBN or website
and send it to an indexing tool and get your version crawled and
indexed first.

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LinkedHelper.com
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Linkedin Automation
Reach out to bloggers, interns or anyone
else that you can get links from.
Outreach
Bulk Add People
Mass Message

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42. Beer break for me
Thanks for watching

43. thank you.
craig@craigcampbellseo.co.uk
www.craigcampbellseo.co.uk

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How to contact me
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@craigcampbell03
Linkedin
Facebook
craig@craigcampbellse
o.co.uk