This document discusses how marketers can provide more value by becoming a "jack of all trades, master of one". It suggests marketers develop a T-shaped skillset with broad knowledge across many areas of marketing combined with deep expertise in one particular area. This allows marketers to understand customers' needs and attract more of them while specializing in a key discipline. The document also encourages maintaining a positive mindset, lifelong learning, and finding new ways to create value through technology and innovation.

1. Jack Of ALL Trades...
...Master Of ‘ONE’!
Providing More Value Through T-Shaped Marketing

2. Notepad
DEVELOPER
Marketing
CONSULTAN
T

3. A Typical
BUSINESS

4. Options in 2019

5. Become
EXPERTS
Option
Option
OptionOption
Option Option
Option Option
Option

6. Even More CHOICE

7. Knowledge Graph
Rich Snippets
Optimisation
Rankings
Long Tail
No-follow
Title Tags
Links
PERCEPTION REALITY

8. Attract More
CUSTOMERS
To The
STORE

9. For a better view
ZOOM-OUT
O

10. Technology
INNOVATION
VALUE
Service
Costs Data
Sales
Automation

11. ~150
( 2011 )
~7,000
( 2019 )

12. BREADTH
Vs
DEPTH
TExpertise
Disciplines

13. AGILE
MARKETER

14. Embrace
POSITIVE
MINDSETS

15. Never Stop LEARNING
Identify Suitable
Learning Resources
Run Your Own
Website*

16. I Hope I’ve Done Enough To Inspire You To Become a ...
Jack Of All Trades,
Master of ONE!
Thank You
For Listening!