Many thing of infographics as the "magic potion" of content marketing. But truth be told, there is no magic to them at all but rather a lot of good planning and design along with a great marketing effort. This presentation looks at infographic design do's and don'ts, how to market infographics and some kick-ass case studies. Presented by SearchRank CEO, David Wallace at Pubcon Las Vegas 2016.

1. @DavidWallace
THE MAGIC OF INFOGRAPHICS
Presented by David Wallace: CEO - SearchRank

2. @DavidWallace
- Online Marketing Since 1997
- Head Honcho @ SearchRank
- Senior Editor @ Infographic Journal
- Reside in Ahwatukee, Arizona
- Empty Nester w/ 3 Kids & 5 Grandkids
- Disney Fanatic
- Roller Coaster Enthusiast
- Love Cats
- Love Infographics!!
WHO AM I?

3. @DavidWallace

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EVENTHOUGH INFOGRAPHICS
SEEM MAGICAL INTHE RESULTS
THEY CAN PRODUCE,
THERE IS NO MAGIC INVOLVED
BUT ONLY GOOD PLANNING
& EXECUTION!

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THREETHINGS:
DESIGN (GOOD, BAD &THE UGLY)
PROMOTION (DOs/DONTs)
IDEAS (NO INDUSTRYTOO BORING)

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NO MATTER HOW GOOD
THE IDEA, POOR DESIGN
WILL KILL THE
EFFECTIVENESS OF AN
INFOGRAPHIC.

18. @DavidWallace
DO NOT SKIMP ON DESIGN!
VERY RARELY
CAN YOU GET
SOMETHING FOR
FREE OR NEXT TO
NOTHING AND
HAVE REAL
SUCCESS!

19. @DavidWallace
PROMOTE, PROMOTE, PROMOTE!
“PUBLISH IT AND THEY
WILL COME” DOES NOT
ALWAYS WORK!
TAKE ADVANTAGE OF
YOUR SOCIAL
NETWORKS TO
ATTRACT EYEBALLS.

20. @DavidWallace
PROPER SYNDICATION TO SOCIAL
NETWORKS
THERE IS A RIGHT WAY &
A WRONG WAY TO SHARE!
- LINK BACK TO ORIGINAL CONTENT
- INCLUDE SHORT DESCRIPTION
- UTILIZE HASH TAGS
- INCLUDE IMAGES
- CALL OUT INFLUENCERS

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SOCIAL NETWORKS: TWITTER TIPS
FOR OLDER
INFOGRAPHICS, RETWEET
RELATED TO CURRENT
TRENDS
EXPERIMENT WITH REPEAT
TWEETS AT VARIOUS TIMES
OF THE DAY
EXPERIMENT WITH
TWEETS THAT HAVE
IMAGES VS NO IMAGES
IF INFOGRAPHIC
REFERENCES COMPANY OR
INDIVIDUAL, INCLUDE
@ REFERENCE

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SOCIAL NETWORKS: PINTEREST TIPS
CONSIDER PINNING A
CROPPED VERSION OF
INFOGRAPHIC
LINK BACK TO YOUR
ORIGINAL POST TO HELP
DRIVE TRAFFIC
POST INFOGRAPHICS TO
TOPICALLY RELEVANT
BOARDS
INCLUDE A SHORT TITLE /
DESCRIPTION OF THE
INFOGRAPHIC

23. @DavidWallace
SOCIAL NETWORKS: TUMBLR TIPS
ADD 2 TO 3 TAGS IN THE
TAG FIELD, INCLUDING THE
TAG #INFOGRAPHIC
LINK BACK TO YOUR
ORIGINAL POST TO HELP
BUILD LINK AUTHORITY
INCLUDE A CUSTOM FILE
NAME AT END OF TUMBLR
GENERATED URL
INCLUDE A SHORT TITLE /
DESCRIPTION OF THE
INFOGRAPHIC

24. @DavidWallace
IF YOU DON’T HAVE
A LARGE
FOLLOWING IN
YOUR SOCIAL
NETWORKS,
CONSIDER HIRING A
COMPANY THAT
CAN GET YOU TONS
OF SHARES

25. @DavidWallace
CAUTION!!
AWESOME CASE STUDIES AHEAD
NO MATTER WHAT KIND OF BUSINESS YOU HAVE,
NO MATTER HOW EXCITING OR BORING,
YOU CAN UTLIZE INFOGRAPHICS!

26. @DavidWallace
- Essay Writing Company
- Published Nov 2015
- 186+ Pins
- 48k Stumble Views
- 19th Most Visited Sep 2016
- 1,470 Unique Page Views

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- Online Eyewear Company
- Published April 2012
- 825+ Pins
- 239k Stumble Views
- 445 Facebook Likes
- 17th Most Visited Sep 2016
- 1,669 Unique Page Views

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- Industrial Equipment
- Published December 2012
- 1k+ Pins
- 115k Stumble Views
- 207 Facebook Likes
- 83 LinkedIn Shares
- 14th Most Visited Sep 2016
- 1,913 Unique Page Views

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- Cosmetology School
- Published April 2014
- 113k+ Pins
- 675k Stumble Views
- 744 Facebook Likes
- 122 Google+
- 10th Most Visited Sep 2016
- 3,212 Unique Page Views

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- Dublin Childcare Center
- Published January 2014
- 9k+ Pins
- 69k Stumble Views
- 80 Facebook Likes
- 7th Most Visited September 2016
- 3,456 Unique Page Views

31. @DavidWallace
- Clothing Manufacturer
- Published February 2016
- 30k+ Pins
- 46 Facebook Likes
- 6th Most Visited Sep 2016
- 3,540 Unique Page Views

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- Bed Stores in Great Britain
- Published March 2016
- 120 Pins
- 80k Stumble Views
- 65 Facebook Likes
- 4th Most Visited Sep 2016
- 5,687 Unique Page Views

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- Hosting Company
- Published June 2014
- 329 Pins
- 149k Stumble Views
- 92 Facebook Likes
- 3rd Most Visited Sep 2016
- 6,028 Unique Page Views

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KEY TAKEAWAYS
- Infographics are only magical if you plan & promote well
- Don’t compromise on design elements
- Promote on your own social networks
- Utilize professional services for mass social sharing
- No business is too boring for infographics

35. @DavidWallace
THANK YOU!
Download This Presentation at http://www.slideshare.net/searchrank/