Frank Shi (Speaker) Co-Founder, Paper Triangles, Paper Triangles AR is rapidly changing the way people communicate and express themselves on digital platforms. In fact, 70% of Snapchat’s 203 million daily active users interact with AR every day. In this session, Frank Shi, a member of Snapchat’s Official Lens Creator program, will show designers and marketers how to connect with their audiences by building compelling AR experiences in Lens Studio.

1. with Snapchat’s Lens Studio
AR with Ease: Making AR

2. 2
Meet Frank Shi
Frank is co-founder at Paper Triangles, a mobile focused agency helping brands
connect, innovate, and craft curated experiences designed for mobile.
Paper Triangles is part of the Official Lens Creator and Lens Creative Partner program,
helping brings build premium Snapchat Lenses!

3. AR with Ease: Making AR
3
With Snapchat’s Lens Studio
Introduction to
Lens Studio
Share our creator story and
work!
Introduction to
Lens Studio
Let’s Make an AR Lens
Live Demo

4. 4
Insert Image
here
use Snapchat daily,
on average
PEOPLE
Insert Image
here
create Snaps with the Camera
each day,
on average
OF DAU
Lenses: Core to the
Snapchat Experience
203M 70%+

5. 5
Create your own Snapchat Lenses!
Build augmented reality experiences without
building a separate app or user base
Cross platform
Support high and low end devices
FREE BUILT FOR LENSES READY FOR REACH

6. 6
Creator Portal
lensstudio.snapchat.com has guides for every tool feature, tutorial videos for each template, a full
scripting API reference, and access to our community forum

7. Lenses in 1, 2, 3
7
SHARE
3
BUILD EXPERIENCE
2
IMPORT CONTENT
1

8. Face Templates
8
FACE PAINT TRIGGER 3D OBJECTS

9. World Templates
9
CUTOUT ANIMATED OBJECT INTERACTIVE

10. S N A P C H A T 2 0 1 9
Introduction to
Lens Studio
Share via LinkShare via Snapcode
Distributing Your Lens

11. C A M E R A P L A T F O R M
C O N F I D E N T I A L
O C T O B E R 2 0 1 8C A M E R A P L A T F O R M
C O N F I D E N T I A L
O C T O B E R 2 0 1 8

13. Creator Profiles
1 3
PROFILE LENS INSIGHT AUDIENCE INSIGHT

14. 1 4
AR + Commerce

15. 1 5
Lens Studio Community
Insert Image
here
of Lenses created
by the public
VIEWS
15B+Insert Image
here
of Lenses created
by the public
SUBMISSIONS
250K

16. 1 6

18. Case Studies

19. 1 9
Fanta: Funner Mouth
Working alongside AnthemWW for their Switzerland Fanta campaign, the “Fanta
Funner Mouth Lens” combines 2D and 3D elements alongside a call to action.
Printed on the Fanta bottles/cans the Lens introduces an extra AR element
encouraging further engagement.

20. 2 0
Light as a Feather
Paper Triangles, alongside AwesomenessTV, created a Face Lens that captures the
feelings of beautiful decay in their Hulu Originals show “Light as a Feather”. We
created a Face Lens that swaps between a light summer and dark gothic tones with a
mouth trigger interaction.

21. 2 1
McCafe
For the return of McCafe this spring, we helped Cossette make a Face and World lens.
Since it was spring, the concept was to have tulips blossom around you as you drink
your McCafe.

22. 2 2
GlitterBox AR Activation
Utilizing Snap Camera this mobile activation engages your squad in a fierce and
glamorous environment while helping to drive conversation and free media towards
the Glitterbox brand.

23. 2 3
Class of Lies
A world lens created for the launch of the Snap Originals show, “Class of Lies”. A re-
creation of college roommates Devon and Missy’s dorm room, in which fans can
explore and interact.

24. 2 4
Dead of Night
A Lens package that includes both a Selfie and Billboard Lens that helps drive
awareness and earned media towards the premier of Snap Originals show Dead of
Night in a sharable, interactive, and engaging manner.

25. 2 5
Dead of Night
A Lens package that includes both a Selfie and Billboard Lens that helps drive
awareness and earned media towards the premier of Snap Originals show Dead of
Night in a sharable, interactive, and engaging manner.

26. 2 6

27. Let’s Make a Lens!

28. Thank You!
LENSSTUDIO.SNAPCHAT.COM

29. © 2018 Snap Inc. All rights reserved.
LENSSTUDIO.SNAPCHAT.COM
HELLOLENSSTUDIO@SNAPCHAT.COM

30. with Snapchat’s Lens Studio
Exploring Augmented Reality
C O N F I D E N T I A L

31. C A M E R A P L A T F O R M
C O N F I D E N T I A L
O C T O B E R 2 0 1 8C A M E R A P L A T F O R M
C O N F I D E N T I A L
O C T O B E R 2 0 1 8

32. S N A P C H A T 2 0 1 9
C O N F I D E N T I A L
3 3
Meet Natasha Weinstein
Lens Studio Ecosystem Manager at Snap Inc. building, supporting and growing a global
creator community united by AR.
Have worked in AR for 5+ years and built experiences for some of the biggest brands in
the world including Star Wars, LEGO, Honda and Spider-Man.

33. S N A P C H A T 2 0 1 9
C O N F I D E N T I A L
Exploring Augmented Reality
3 4
with Snapchat’s Lens Studio
Introduction to
Lens Studio
Let’s Make an AR Lens
Live Demo
Peter Javidpour
Evolving my creations
with AR
Sava Nozin
Intro to Lens Studio
Natasha Weinstein

34. 3 5
Insert Image
here
use Snapchat daily,
on average
PEOPLE
Insert Image
here
create Snaps with the Camera
each day,
on average
OF DAU
Lenses: Core to the
Snapchat Experience
186M 60%+

35. 3 6
Create your own Snapchat Lenses!
Build augmented reality experiences without
building a separate app or user base
Cross platform
Support high and low end devices
FREE BUILT FOR LENSES READY FOR REACH

36. 3 7
Creator Portal
lensstudio.snapchat.com has guides for every tool feature, tutorial videos for each template, a full
scripting API reference, and access to our community forum

37. Lenses in 1, 2, 3
3 8
SHARE
3
BUILD EXPERIENCE
2
IMPORT CONTENT
1

38. Face Templates
3 9
FACE PAINT TRIGGER INTERACTIVE

39. World Templates
4 0
CUTOUT ANIMATED OBJECT INTERACTIVE

40. S N A P C H A T 2 0 1 9
Introduction to
Lens Studio
Share via LinkShare via Snapcode
Distributing Your Lens

41. C A M E R A P L A T F O R M
C O N F I D E N T I A L
O C T O B E R 2 0 1 8C A M E R A P L A T F O R M
C O N F I D E N T I A L
O C T O B E R 2 0 1 8

43. 4 4
Lens Studio Community
Insert Image
here
of Lenses created
by the public
VIEWS
15B+Insert Image
here
of Lenses created
by the public
SUBMISSIONS
250K

44. Let’s Make a Lens

45. Evolving my creations with AR

46. 4 7
C O N F I D E N T I A L
Meet Sava Nozin
A 3D artist focused on art for video games and other real-time
applications. In school for Mechanical Engineering!
Sava loves exploring new workflows for making and showcasing 3D
art and has been creating in Lens Studio since January.
He is constantly evolving his techniques and pushing what is
possible with low-poly models.

47. 4 8
C O N F I D E N T I A L
2011 2017
Evolving 3D skillset

48. 4 9
C O N F I D E N T I A L
Discovering Lens Studio!
6.99M
VIEWS
295.2K
SCANS
223.6K
SHARE

49. 5 0
Elevator Lens
1 32
Insert Image here

50. 5 1
Head Jar Lens
1 32
Insert Image here

51. 5 2
Ethereal Lens
1 32
Insert Image
here

52. 5 3
C O N F I D E N T I A L
The Future of AR
• More Lenses by the Community • More Official Lens Creator collaborations
• Animated 3D Facial characters • AR Gaming

53. Download Now!
LENSSTUDIO.SNAPCHAT.COM

54. © 2018 Snap Inc. All rights reserved.
LENSSTUDIO.SNAPCHAT.COM
HELLOLENSSTUDIO@SNAPCHAT.COM