Cal McAllister, Wexley School for Girls Transparency Just Makes Things Muddier We get bombarded by thousands of messages every day, the vast majority of which aren’t remotely interesting to us. So we shut them out. This creates an environment where the consumer then becomes a seeker, because acquiring information is easy. Which should be good, right? It’s not. We’ve created “experts” in categories of which they aren’t and made journalists out of people with minimal energy to find legit sources for their stories. Not a big deal, other than the billions of dollars in play based on reference alone.

1. #sicMuddy
@cal_wexley

8. 99% of pediatric physicians agree
there is absolutely no correlation
between vaccines and autism.!

9. 99% of physicians agree there is
absolutely no correlation between
vaccines and autism.!
48% of Americans still do.!

27. 108 million unique visitors!

28. 108 million unique visitors!
42 million reviews!

29. 108 million unique visitors!
42 million reviews!
10.5 million are considered to
be fake or fraudulent!

39. Sea2le
Sounders
FC

44. More
Fortune
500
companies
rely
on
NASCAR
to
build
their
brands
than
any
other
sport.
89%
of
NASCAR
fans
agree
that
when
a
NASCAR
logo
is
associated
with
a
company,
that
company
delivers
quality.