Presenters: Jasdeep Singh, Best Buy Director of Engineering Jay Myers, Best Buy Technical Product Manager, Digital Innovation Labs Google, Alexa, and Siri are part of the modern home. Retail stores need to use these voice assistants to delight their customers. How do we best enable customers to use voice to browse, shop, and buy in their own voice? We will explore how to best to convince a customer that voice control for shopping is easier and more efficient then web and mobile. How we can stay connected with the customer after the purchase. And even how we can turn a casual purchaser into a brand loyalist.