From Crowdsourcing to Crowd Making: The Path From Ideas to Solutions

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0 recomendaciones•822 vistas

In this session, Gavin Kelly and Rob Girling, co-founders and principals of design and innovation company Artefact, will explore how crowdsourcing together with a strong maker culture can propel companies on a path to invention and innovation. Using their own experience in building an innovation platform, they will share insight and lessons on how to build a culture of innovation.

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From Crowd Sourcing to Crowd Making
@artefactgroup
Rob Girling & Gavin Kelly

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From Crowd Sourcing to Crowd Making
@artefactgroup
Fireside Chat

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From Crowd Sourcing to Crowd Making
@artefactgroup
@artefactgroup

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The Story of 10,000 feet
Our Second Baby

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Low Risk Tolerance
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Excessive Rigor

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Diversity of people and
perspectives results in better
ideas and concepts

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Better Designers
Better Consultants

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Better Designers
Better Consultants
Better Entrepreneurs

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Crowd Sourcing
Crowd Funding
Crowd Making

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TURN ANY MOMENT
INTO A CHERISHED
KEEPSAKE

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Lithium, Polymor cell
battery
Sillicon Labs
processor
BLE support
Inductive wireless
charging
Enough storage to
hold as many
keepsakes as you
can possibly
imagine…
Ready to Be Built

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Profitability $0
Valley of Financial
Burden

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Lessons from the Experience
Takeaways

Perception of the Smart TV/Smart Hub System Over Time “Efficient to Use”
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Perception of the Smart TV/Smart Hub System Over Time “Efficient to Use”
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Only 25% of all consumer groups agreed or
strongly agreed that they would recommend
the 2013 Smart TV to friends and family.
Overall, 17% of evaluators would not recommend the 2013 Smart TV to their friends and family.
In general, people tended to like the concept and find the UI visually pleasing, but were not impressed
with the current execution. The general sentiment was that the system as a whole still had too many
issues with usability and user experience that it didn’t feel quite yet “ready for prime time.”
I would recommend this to family and friends
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Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.

Future of Content | Seattle Interactive 2019

Seattle Interactive Conference

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