Presenters: Di Dang, POP, Emerging Tech Lead Julia Copley, POP Connections Strategist To design, develop, and market inclusively is not just the right thing to do, it's the smartest business decision you can make. We'll discuss case studies and actionable takeaways for how you can be inclusive in your emerging tech focus. See how first movers are already owning market share, and learn how you can build your brand to thrive in this brave new world.

1. INCLUSION IN
EMERGING
TECHJulia Copley
Connections Strategist,
POP
@copleyj
Di Dang
Emerging Tech Lead,
POP
@dqpdang

2. Agenda
What is inclusion
POV on inclusion in Emerging
Tech
Why it matters
Examples in the wild
Business case studies for IiET
Recap and takeaways
Q&A

3. WHAT IS IT

5. Diversity is being invited to the
party. Inclusion is being asked to
dance.
“Vernā Myers, diversity and inclusion specialist

7. TARGET DEMOGRAPHICS
Moms
Early adopters

8. TARGET DEMOGRAPHICS
Moms
85m
Early adopters
52m

9. TARGET DEMOGRAPHICS
Early adopters
52m
Moms
85m

10. TARGET DEMOGRAPHICS
Early adopters
52m
Moms
85m

11. TARGET DEMOGRAPHICS
ESL
62m
Early adopters
52m
Low income
41m
Seniors
37m
Moms
85m

12. Source: Microsoft Inclusive Design Manual

13. Emerging platforms that engage,
make welcome, and are made for
underserved groups, not just early
adopters
WHAT WE MEAN WHEN WE SAY
INCLUSION IN EMERGING TECH

14. WHY IT MATTERS

17. •Emerging technologies, if successful, will one day have fully
emerged to be as mainstream as say smartphones

18. •Emerging technologies, if successful, will one day have fully
emerged to be as mainstream as say smartphones

19. •Emerging technologies, if successful, will one day have fully
emerged to be as mainstream as say smartphones

20. WHY IT MATTERS
TO YOU AND YOUR BUSINESS

21. BUILT FOR LONG TERM = INCLUSIVELY
• Rising demographic trends

22. BUILT FOR LONG TERM = INCLUSIVELY
• Rising demographic trends
• Mission-minded businesses do better

23. BUILT FOR LONG TERM = INCLUSIVELY
• Rising demographic trends
• Mission-minded businesses do better
• Your competitors will be

24. BUILT FOR LONG TERM = INCLUSIVELY
• Rising demographic trends
• Mission-minded businesses do better
• Your competitors will be
• Final product will be better

25. What’s in it
for you
What is inclusion
POV on inclusion in Emerging
Tech
Why it matters
Examples in the wild
Business case studies for IiET
Recap and takeaways
Q&A

26. MAKING THE BUSINESS CASE
FOR INCLUSION IN EMERGING TEC

27. Need image: Google
Expeditions/Echo/Sidra
Google Expeditions image
Overlay text:
Building long-term loyalty
Echo image
Overlay text:
Claiming market
dominance
Sidra
Overlay text:
Doubling conversion rates

28. GOOGLE EXPEDITIONS

30. this came to my school in new jersey today
and we went to different collages and we
went to space and underwater and in Athens
Greece it was awesome
“YouTube reviewer
This has to be the best day I’ve had teaching in a
long time. I’ve enjoyed this so much, and I know my
students did too.Marty Sharpe, CTO, Catawba County Schools, quoting a school facilit“
Rusty – I just slapped
these onto the page,
can you make them
look less crappy?

31. POSITIVE BUSINESS IMPACT
https://marketbrief.edweek.org/special-report/amazon-apple-google-and-microsoft-battle-for-k-12-market-and-loyalties-of-educators/

32. POSITIVE BUSINESS IMPACT
https://marketbrief.edweek.org/special-report/amazon-apple-google-and-microsoft-battle-for-k-12-market-and-loyalties-of-educators/

33. FUTURE BUSINESS IMPACT
http://www.tomorrow.org/speakup/speak-up-2016-augmented-and-virtual-reality-in-k12-education-april-2017.html
OF MIDDLE
SCHOOLERS HAVE
EXPERIENCED AR/VR
IN A CLASSROOM
SETTING
9%

34. FUTURE BUSINESS IMPACT
http://www.tomorrow.org/speakup/speak-up-2016-augmented-and-virtual-reality-in-k12-education-april-2017.html
OF MIDDLE
SCHOOLERS HAVE
EXPERIENCED AR/VR
IN A CLASSROOM
SETTING
9%
OF MIDDLE
SCHOOLERS WANT
AR/VR IN THEIR
ULTIMATE SCHOOL
47%

35. FUTURE BUSINESS IMPACT
http://www.tomorrow.org/speakup/speak-up-2016-augmented-and-virtual-reality-in-k12-education-april-2017.html
GOOGLE
9%

36. FUTURE BUSINESS IMPACT
http://www.tomorrow.org/speakup/speak-up-2016-augmented-and-virtual-reality-in-k12-education-april-2017.html
TAKEAWAY
BUILDING LONG-TERM
LOYALTY
AND EXPANDING
ACCESS TO GREAT
EDUCATION

37. AMAZON ECHO

39. AMAZON ECHO
My husband is wheelchair-bound. With Alexa he has a
great deal of control of his environment in ways that
make him much more independent. Others might enjoy
Echo for fun and convenience, but for him it is a lifeline!
“Amazon Echo user review, June 2015
I can get out of bed and say quietly, ‘Alexa,
turn on the kitchen light.’ And then I can see
where I’m going so I don’t fall down the
stairs.
“Bev Weiler, visually-impaired Amazon Echo owner, 2017

40. POSITIVE BUSINESS IMPACT
All US households
118m
2017
Amazon Echo sales
16.1m https://www.voicebot.ai/2017/06/19/survey-says-18-8-million-amazon-echo-devices-sold/
Smart speaker homes
23m

41. POSITIVE BUSINESS IMPACT
All US households
118m
2017
Amazon Echo sales
16.1m
2020
https://www.voicebot.ai/2017/06/19/survey-says-18-8-million-amazon-echo-devices-sold/
Smart speaker homes
23m
Smart speaker homes
94m
Amazon Echo sales
65.8m
All US households
124m

42. TAKEAWAYS
TAKEAWAY
MARKET OWNERSHIP
OPEN TO ALL

43. UNITED NATIONS +
UNICEF +
SAMSUNG

44. When Sidra took me outside, I turned in a circle,
seeing the landscape of tents and dirt, searching for
where they ended. But no, the tents went on forever.
Eighty-four thousand people.
“And this is just one camp,” I thought.
“Erica Swallow, MIT’s The Tech

46. POSITIVE BUSINESS IMPACT
2014 2015
$204M
UNICEF Funds for Humanitarian Action
200
175
150
125
$139
M
Millions$
US
https://www.unicef.org/publications/files/UNICEF_Annual_Report_2015_En.pdf

47. POSITIVE BUSINESS IMPACT
2014 2015
$204M
UNICEF Funds for Humanitarian Action
200
175
150
125
$139
M
Millions$
US
Millionsof
Devices
https://www.unicef.org/publications/files/UNICEF_Annual_Report_2015_En.pdf
Total predicted devices shipped by EOY
2017
2.5
1.0
.5
0
2.23 M
Samsun
g Gear
VR
Oculus
Rift
HTC
Vive
PlayStation
VR
Google
Daydrea
m
6.8 M
1.0 M
.4 M
.75 M
1.5
2.0

48. TAKEAWAYS
FLAGSHIP AWARENESS
POSITIVE IMPACT ON PEOPLE IN NEED

49. RECAP
• Rapid change
• Early market share
• Rising demographic trends
• You can assist (or lead!) now
Landing slide for each
section.

50. NEXT STEPS
• Have diverse and inclusive stakeholders
• Test early, test often, with diverse and inclusive audience
• Think long-term loyalty as well as short-term acquisition
• Join the conversation
Maybe hide?

51. THANK YOU
Q & A