Mainstream but Muted discusses how cannabis brands can market themselves using basic strategies like compelling content, influencers, experiences, and advocacy given advertising restrictions. It recommends focusing content for both B2C and B2B audiences on specific platforms like a strain explorer. It also suggests using influencers and live events to engage audiences offline and capture emails while creating advocacy through shareable content.

1. Mainstream but Muted:
How to Leverage the
Basics to Market Your Brand

2. Who We Are

3. THE CURRENT
LANDSCAPE

5. Legalized States

7. Industry Changes

10. This Was Cannabis

11. CANNABIS TODAYBeautiful Content Polished Products Established Brands
Cannabis Today

12. The Marketing Challenge

13. Platforms & Paid Media Policies
Not Permitted Not Permitted Not Permitted Not Permitted

14. AUDIENCE & PLATFORMS

15. B2C Audiences

16. Strain Explorer Dispensary Finder Strain Database News & Entertainment
Consumer Audience
Offerings

17. Compelling Content that Reaches Audiences Where They
Are

18. B2B Audiences

19. B2B Audience Offerings
Brand Visibility
Menu Management
Insights & Analytics

20. Expand Your Audience

21. To the Audience You Want

22. Create a Space for All Audience Types

23. Choose the Right Platform, Not all of Them

24. INLFLUENCERS

25. Influencers Become Paid Media

26. Leverage the Power of Micro Influencers

27. EXPERIENCES

28. Creative Events & Opportunities to Engage Offline

29. And Additional Touchpoints

30. Leverage Events to Capture Email

31. ADVOCACY

33. Create Shareable Content in Lieu of Paid

34. Leveraging Advocacy to Create Engagement