How Big Brands Turn Social Data to Insights
How do large brands listen and engage with millions of customers and billions of conversations across social channels to gain measurable business insights? Learn from leading marketers who have created industry changing models that support their product launches and major campaigns. How are they communicating the impact of social media to executives and establishing consistency in measurement across a large enterprise? What works/ doesn’t work? How are they measuring success and what can marketers learn from them? What’s next?
Handwritten Text Recognition for manuscripts and early printed texts
Social Data Insights Panel - SIC2012
1.
2. How Big Brands Turn Social Data to Insights
Julie Rezek
Wunderman
Ariel Dos Santos
Microsoft
Adam Schoenfeld
Simply Measured
Anil Batra
KBM Group
#SIC2012
4. The social habit
46,000,000
52% Americans check social media sites several times a day
have a social media
profile on one or
more networks
8% 1 in 4 80%
use
Twitter follow brands, products, use Facebook to engage
or services with brands
51%
use Facebook 56% own smart phones
64% update their status on a mobile device
Source: “The Social Habit” by Edison Research
5. YouTube users
Every minute of Instagram Consumers
upload 48 hours of users share spend
the day… new video 3,600 $272,070
on web
new photos shopping
Foursquare
The users Email users send
mobile perform 204,166,667 Twitter users send over
web 2,083 messages
check-ins
100,000 Tweets
receives
217 Facebook users Wordpress Brands and
blog owners
organizations receive
new share 684,478 publish
34,722 “Likes”
users 347 new
pieces of content blog posts
Source: Domo
Welcome to our session everyone on “How big brands turn social data into insights”.I’m excited to be up here today with some great social and data experts. My name is Julie Rezek and I’m the General Manager of Wunderman Seattle. We are probably Seattle’s best kept secret at 450 people strong just located in the lake union area. We are a CRM and digital agency that creates action for our clients in a measurable way.We have Ariel Dos Santos…….
But before I get each of these guys to give us a brief overview of their positioning on How Big Brands Turn Social Data into Insights – I wanted to spend a few minutes to set up the stage on some data facts…
Social media usage in the US is strong. We all have our personal stories and stats but this gives a good picture of how it all adds up.Read out a fewAnd I’m sure everyone in this audience skus higher
And with all that social habit and usage, clearly there is a lot of data that is generated in the different channels online and you’ve got to believe there are opportunities of using this social data for business. And when you are looking at this data, think about every minute of the day…this is what is happening.
And some brands are using their social data as a legitimate sales channels.Read out a few
So with that, I’d like to welcome each of our panelists to speak for a few minutes about what they do and their perspective on How Big Brands Turn Social Data Into Insights. Starting with Ariel.
Ariel Dos Santos
Ariel Dos Santos
Adam Schoenfeld
Anil BatraClearly defined objectivesTied to tangible e.g. ROICustomer firstSocial Media data is one piece of the puzzleMeasure to take actions and optimize