Sebastian Lentz Arbeitsprobe

1. DAM-Wachrüttler von
SEBASTIAN LENTZ
Hintergrund:
Auf einer internen Veranstaltung (SEAL Days) der
HENKEL AG in Düsseldorf ging es um das digitale
Erbe. Der Konzern weiss nicht was er alles im Keller
hat. Ein Teil der Persil-Filme sind digitalisiert. Die
Mediendatenbank kann nur Bilder verwalten und
zeigen. Videos müssen komplett heruntergeladen
werden, um sie zu sichten.
Die Diskussion über ein digitales Asset Managment
System (D-A-M oder M-A-M) wurde durch meinen
Vortrag in Englisch stimuliert.
Bitte im Präsmode gucken.
© Sebiturbo 2014

2. RESPONSIBILITY
PRESERVING OUR DIGITAL HERITAGE

3. INTRODUCTION

4. SEBASTIAN LENTZ

5. SEBASTIAN LENTZ
CONSULTANT
FOR DIGITAL MEDIA

6. TV BACKGROUND
SEBASTIAN LENTZ
CONSULTANT
FOR DIGITAL MEDIA

7. 15.585 FOLLOWERS
ON TWITTER
TV BACKGROUND
SEBASTIAN LENTZ
CONSULTANT
FOR DIGITAL MEDIA

8. 15.023 FOLLOWER
ON TWITTER
TV BACKGROUND
SEBASTIAN LENTZ
3.000 FACEBOOK
FOLLOWERS
CONSULTANT
FOR DIGITAL MEDIA

9. OUR RESPONSIBILITY FOR
MEDIA ASSETS, TODAY

10. ORGANIZING YOUR MEDIA

11. WHAT DO YOU STORE
MOST ON YOUR
COMPUTER,
TABLET,
SMART PHONE OR
NETWORK?

12. MEDIA (RIGHT!)
SUCH AS:
PICTURES, GRAPHICS,
VIDEOS, PFDs, PPTs,
MUSIC AND GAMES

13. HAND ON HEART
LET‘S HAVE A LOOK
AT YOUR OFFICE.
ARE YOU A PRIVATE
COLLECTOR OF
MEDIA?

14. ARE YOU SENDING
PICTURES & BIG FILES
VIA EMAIL TO YOUR
COLLEGUES AND TO
YOUR WORK GROUP?
IS YOUR HDD ALWAYS
FULL?

15. DO YOU HAVE NO IDEA
WHAT A TIFF, AI, MPEG OR
A H264 IS OR WHAT 600
DPI OR INTERLACING
MEANS?

16. YOU ARE NOT ALONE!
(THE GOOD NEWS)
BUT YOU SHOULD
(…THE BAD NEWS)

17. COLLECTING DATA

18. WHY?

19. AT THE MOMENT YOU HIDE
IT ON YOUR HDD IT MIGHT
BE LOST.

20. BECAUSE EVERYTHING
YOU TOUCH COULD BE
RELEVANT FOR YOUR
BUSINESS AND FOR YOUR
COMPANY.

21. START
TO UPLOAD YOUR MEDIA
TO CONTRIBUTE MEDIA
TO DISTRIBUTE MEDIA
SHARE YOUR KNOWLEDGE

22. ARCHIVING YOUR MEDIA

23. SOLUTION
USER:
UPLOAD YOUR MEDIA TO
A PLATFORM.

24. SOLUTION
ADMIN:
MANAGE MY MEDIA.

25. SOLUTION
D-A-M

26. FINDING YOUR MEDIA

27. LET‘S GOOGLE THE
WEB FOR
APFELSTRUDEL
(YES, AUSTRIAN
APFELSTRUDEL)
WHAT DO WE GET?

28. YES RIGHT…
WIKI, RECEIPT,
PHOTOS, VIDEOS (HOW
TO), MENUS, CHEFS
PICS. DR. OETKER,
VANILLA SAUCE.
ALL TOGETHER MORE
THAN 1.4 MIO RESULTS
IN 0.8 SECS.

29. WHAT HAPPENED?
WE HAVE GOT A LOT
OF INFORMATION.
AND WE GOT THE
CONTEXT.
CONTEXT ALWAYS
MEANS VARIETY.

30. DID GOOGLE TELL US
WHAT MEDIA FORMATS
THEY FOUND?

31. WHO CARES?
CONTENT RULES.
CONTEXT RULES.
THE DATA FORMAT IS
NOT RELEVANT.
FOR THE SEARCHER!

32. BUT FOR THE ADMIN
THE FORMAT IS VERY
IMPORTANT.

33. WE JUST LEARNED
THAT SEARCH
ENGINES UNDERSTAND
ALL DATA FORMATS.
(OR AT LEAST A HELL
OF A LOT)

35. HOW DOES IT LOOK
IN CORPORATE LIFE?
IF YOU ARE INSIDE
YOUR FIREWALL.

36. WHAT IF…
LET‘S GO TO A CORPORATE
WEBSITE.
YOU WRITE INTO THE
SEARCH BOX:
THE NAME OF THE MAN
YOU MET AT THE
AIRPORT, YESTERDAY

37. WAS HIS NAME
GUGELBERGER OR
HUGELBERGER… DR.
HÜGGELBERGER.
…I WAIT WAIT WAIT
AND.

38. „LEIDER KONNTE KEINE
ÜBEREINSTIMMUNG ZU
IHRER SUCHANFRAGE
GEFUNDEN WERDEN…“
“RESULTS
WE TRIED TO FIND WHAT
YOUR LOOKING FOR; BUT
DIDN’T FIND ANYTHING.”

40. WE JUST LEARNED THAT
MY SEARCH IS NOT
RELEVANT FOR MR
GUGGENBERGER‘S
BUSINESS.
EVEN THOUGH I JUST
WANTED TO PLACE AN
ORDER OF 300 TRACTORS
FOR MY COUNTRY.

41. WE ALSO LEARNED THAT
THE INFORMATION ABOUT
OUR BUSINESS IS A KEY
FACTOR TO INCREASE
SALES, COMMUNICATION
AND REPUTATION.

43. „THIS IS NOT RELEVANT
FOR THE HANDLING OF
OUR CORPORATE MEDIA.“

44. WRONG

45. BECAUSE.
HOW DO YOU CARRY
INFORMATION?
TEXT
PICTURE
VIDEO
AUDIO
MEDIA

46. DISTRIBUTING MEDIA

47. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?

48. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE

49. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRODUCTION

50. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
AGENCY
PRODUCTION

51. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
COLLEGUES
AGENCY
PRODUCTION

52. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
COLLEGUES
AGENCY
PRODUCTION

53. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
COLLEGUES
AGENCY
PRODUCTION

54. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
COLLEGUES
AGENCY
FAN
PRODUCTION

55. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
WEB-STORE
COLLEGUES
AGENCY
FAN
PRODUCTION

56. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
NEWSPAPER
WEB-STORE
COLLEGUES
AGENCY
FAN
PRODUCTION

57. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
AGENCY
NEWSPAPER
WEB-STORE
COLLEGUES
JOURNALIST
FAN
PRODUCTION

58. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
AGENCY
NEWSPAPER
WEB-STORE
COLLEGUES
JOURNALIST
TESTER
FAN
PRODUCTION

59. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
AGENCY
NEWSPAPER
WEB-STORE
COLLEGUES
JOURNALIST
TESTER
FAN
FACEBOOK & CO
PRODUCTION

60. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
TV-STATION
WEB-DESIGNER
AGENCY
NEWSPAPER
WEB-STORE
COLLEGUES
JOURNALIST
TESTER
FAN
FACEBOOK & CO
PRODUCTION

61. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
TV-STATION
WEB-DESIGNER
AGENCY
NEWSPAPER
WEB-STORE
COLLEGUES
JOURNALIST
TESTER
FAN
FACEBOOK & CO
PRODUCTION
FLICKR

62. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
TV-STATION
WEB-DESIGNER
AGENCY
NEWSPAPER
WEB-STORE
COLLEGUES
JOURNALIST
TESTER
FAN
FACEBOOK & CO
PRODUCTION
FLICKR YOUTUBE

63. SIZE MATTERS
PRINTING DATA IS ALWAYS
VERY BIG.
BUT DID YOU TRY TO SEND
A VIDEO TO THE TV
STATION THROUGH THE
WEB? (SIZE 13-20 GB/H)

64. WHERE DO YOU
STORE DATA?
HOW DO SCREEN VIDEO?
HOW DO YOU GET
MEDIA DATA
UPLOADED
AND
DELIVERED?

65. LET‘S TALK ABOUT…

66. D-A-M AND AUTOMATION

67. FIRST WE NEED A
FRONTEND.

68. MAIN PAGE
VIEW, PLAY,
LISTEN
INGEST
TAGGING
WT.KEY INFORMATION
DISTRIBUTION
D-A-M

69. HOW CAN I EXPLAIN DAM?
Heaven is where the police are British,
the chefs Italian,
the mechanics German,
the lovers French,
and it's all organized by the Swiss.
Hell is where the police are German,
the chefs are British,
the mechanics French,
the lovers Swiss,
and it is all organized by the Italians.

70. HOW CAN I EXPLAIN DAM?
HEAVEN is where you don’t need to install a software
the MEDIA carries all meta data
the VIDEOS are streamed
and it's all organized by Automation
HELL is where the system is complicated
the MEDIA can’t be found
the VIDEOS have to be downloaded
and it is all organized by a small TEAM

71. OUR RESPONSIBILITY FOR
THE DIGITAL HERITAGE

72. LOTS OF COMPANY ARE
AWARE OF THEIR HISTORY
AND HAVE INVESTED
MORE OR LESS MONEY
INTO THE DIGITALIZATION
OF GLASS SLIDES, 35MM
FILMS, POSTERS,
PAINTINGS ETC.

74. WHAT HAPPENS WITH THE
DIGITAL TREASURES?
IF YOU DON‘T PUT THEM
ONTO A PLATFORM
NOBODY WILL BE ABLE TO
SEE OR USE OR SELL YOUR
TREASURES.

75. THAT‘S WHY I RECOMMAND
TO INSTALL A
D-A-M SYSTEM FIRST AND
USE THE PLATFORM TO
RUN THE PROJECT OF
SCANNING, TRANSFERRING
AND ARCHIVING HISTORIC
MEDIA.

76. HISTORIC MATERIAL WILL
PROMOTE YOUR COMPANY
AND YOUR PRODUCTS.
COMMERCIALS
DOCUMENTARIES
PEOPLE STORIES
PRODUCT STORIES
LOCATIONS
HISTORIC TESTIMONIALS

77. HOT STUFF FOR
KNOPP & CO
SOCIAL MEDIA
YOUTUBE
WEBSITE
TRADE FAIR
ANIVERSARIES
GLOSSY COMPANY BOOK
ETC. ETC.

78. ARE YOU FIT FOR THE
FUTURE?

79. THIS IS JUST THE
BEGINNNING OF A DIGITAL
REVOLUTION.
CONTENT
WILL
FOLLOW
PEOPLE

80. THIS IS JUST THE
BEGINNNING OF A DIGITAL
REVOLUTION.
SOCIAL
PLATFORMS
SHAPE OUR
RELATIONSHIPS

81. THIS IS JUST THE
BEGINNNING OF A DIGITAL
REVOLUTION.
NOBODY WANTS
TO SPEND TIME
ON
COMPLICATED
IT-SYSTEMS

82. START NOW.
IT IS THERE.
THE EARLIER
THE BETTER.

83. THINK LOCAL
ACT DIGITAL

84. THANK YOU

85. © Sebastian Lentz 2013
Enjoy SEAL DAYS @ HENKEL.