LMA Events Workshop

1. @secondstreetlab

2. @secondstreetlab Why Investing in Promotions is Critical to Your Events Strategy Local Media Association Events Workshop

3. @secondstreetlab Matt Coen President & Co-Founder matt@secondstreet.com @mcoen

4. @secondstreetlab Second Street Platform PROMOTIONS SUITE DATA SUITE

5. @secondstreetlab Promotions Are Increasing $ in Billions

6. @secondstreetlab $0 $10 $20 $30 $40 $50 $60 $70 $80 $90 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 INBILLIONS source: Borrell Associates Why Online Promotions?

7. @secondstreetlab secondstreetlab.com/lma-events

8. @secondstreetlab Promotions drive event attendance

9. @secondstreetlab Promotions are the trigger to create an event

10. @secondstreetlab Build promotions into event sponsorships

11. @secondstreetlab Use Promotions to Create Events For Your Sponsors

12. @secondstreetlab WHY A ROBUST CONSUMER DATABASE IS

13. @secondstreetlab We Events

14. @secondstreetlab

35. @secondstreetlab WCKX-FM Columbus, OH

37. @secondstreetlab $10,000 exclusively from promotion

38. @secondstreetlab State Journal-Register Springfield, IL

41. @secondstreetlab Daily Advocate Greenville, OH

42. @secondstreetlab $100,000 in revenue

43. @secondstreetlab Steamboat Pilot & Today Steamboat Springs, CO

47. @secondstreetlab Arkansas Democrat-Gazette Little Rock, AR

48. @secondstreetlab po

50. @secondstreetlab Orlando Weekly Orlando, FL

52. @secondstreetlab Arkansas Democrat-Gazette Little Rock, AR

55. @secondstreetlab Chattanooga Times-Free Press Chattanooga, TN

56. @secondstreetlab Growing Target Audiences – Young Family Events

57. @secondstreetlab Charleston City Paper Charleston, SC

61. @secondstreetlab The Commercial Appeal Memphis, TN

62. @secondstreetlab 489,291 Votes

63. @secondstreetlab Feature Winners

64. @secondstreetlab $86K digital revenue

65. @secondstreetlab $104K special section revenue

66. @secondstreetlab $190K TOTAL revenue

70. @secondstreetlab 2015 Even Bigger

71. @secondstreetlab 575,000 Votes (and counting)

72. @secondstreetlab Statesboro Magazine Statesboro, GA

74. @secondstreetlab And the Winner Is…Reader’s Choice

77. @secondstreetlab The Signal Santa Clarita, CA

79. @secondstreetlab 1,000 new email addresses

80. @secondstreetlab WPSD-TV Paducah, KY

83. @secondstreetlab 164 Qualified Leads

84. @secondstreetlab 217 Opt-Ins

85. @secondstreetlab WSB-FM Atlanta, GA

88. @secondstreetlab The Atlanta Journal-Constitution Atlanta, GA

90. @secondstreetlab Build Promotions into Event Sponsorships

98. @secondstreetlab Bigger Database = Bigger Reach

99. @secondstreetlab Bigger Database = More Valuable Promotions & Events

100. @secondstreetlab Bigger Database = More Segmentation Options

101. @secondstreetlab Impact of Email

102. @secondstreetlab RUN PROMOTIONS TO BUILD YOUR DATABASE

103. @secondstreetlab But these aren’t just email addresses…

104. @secondstreetlab …They are people.

105. @secondstreetlab Interests ? Advertisers ? Purchase History ? Name ? Email ? Gender ? Age ? Address ? Postal Code ? Income Level ? CONSUMER PROFILES

106. @secondstreetlab Name ✓ Email ✓ Gender ✓ Age ✓ Address ? Postal Code ✓ Income Level ✓ CONSUMER PROFILES Interests Home (Remodeling) Advertisers ? Purchase History ? HOME IMPROVEMENT SWEEPSTAKES

107. @secondstreetlab Interests Beauty, Education, Healthcare, Home (Buying, Remodeling), Kids, Restaurants (Italian & Mexican), Wine Advertisers • Aveda Salon & Spa • Bridge Tap House & Wine Bar • Cardinal Glennon Children’s Medical Center • Concordia Elementary School • Dick’s Sporting Goods • Keller Williams Realty • Mission Taco • Pastaria • Planet Fitness • The Magic House Purchase History ? Name ✓ Email ✓ Gender ✓ Age ✓ Address ? Postal Code ✓ Income Level ✓ CONSUMER PROFILES METRO BALLOT

108. @secondstreetlab CONSUMER PROFILES Interests Beauty, Education, Healthcare, Home (Buying, Remodeling), Kids, Restaurants (Italian & Mexican), Wine Advertisers • Aveda Salon & Spa • Bridge Tap House & Wine Bar • Cardinal Glennon Children’s Medical Center • Concordia Elementary School • Dick’s Sporting Goods • Keller Williams Realty • McMahon Ford • Mission Taco • Pastaria • Planet Fitness • The Magic House Purchase History ? Name ✓ Email ✓ Gender ✓ Age ✓ Address ? Postal Code ✓ Income Level ✓ “What Kind of Car Should You Drive?” Quiz

109. @secondstreetlab Interests Beauty, Education, Healthcare, Home (Buying, Remodeling), Kids, Restaurants (Italian & Mexican), Wine Advertisers • Aveda Salon & Spa • Bridge Tap House & Wine Bar • Cardinal Glennon Children’s Medical Center • Concordia Elementary School • Dick’s Sporting Goods • Keller Williams Realty • McMahon Ford • Mission Taco • Pastaria • Planet Fitness • The Magic House Purchase History Beauty, Local Events, Italian Restaurants Name ✓ Email ✓ Gender ✓ Age ✓ Address ✓ Postal Code ✓ Income Level ✓ CONSUMER PROFILES

110. @secondstreetlab Interests Beauty, Education, Healthcare, Home (Buying, Remodeling), Kids, Restaurants (Italian & Mexican), Wine Advertisers • Aveda Salon & Spa • Bridge Tap House & Wine Bar • Cardinal Glennon Children’s Medical Center • Concordia Elementary School • Dick’s Sporting Goods • Keller Williams Realty • McMahon Ford • Mission Taco • Pastaria • Planet Fitness • The Magic House Purchase History Beauty, Local Events, Italian Restaurants Name ✓ Email ✓ Gender ✓ Age ✓ Address ✓ Postal Code ✓ Income Level ✓ CONSUMER PROFILES

111. @secondstreetlab UNDERSTAND YOUR DATABASE

112. @secondstreetlab READY TO BUY A CAR UNDERSTAND YOUR DATABASE

113. @secondstreetlab READY TO BUY A CAR UNDERSTAND YOUR DATABASE GETTING MARRIED

114. @secondstreetlab READY TO BUY A CAR UNDERSTAND YOUR DATABASE GETTING MARRIED REHABBING THEIR HOME

115. @secondstreetlab READY TO BUY A CAR UNDERSTAND YOUR DATABASE GETTING MARRIED REHABBING THEIR HOME HAVE KIDS

116. @secondstreetlab READY TO BUY A CAR

121. @secondstreetlab Digital: Targeted vs Non-Targeted

124. @secondstreetlab Build promotions into event sponsorships

127. @secondstreetlab secondstreetlab.com/lma-events

LMA Events Workshop

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