Get the holiday product color trend forecast for 2018 from 25 year veteran color forecaster and consumer product designer, Tracy Hazzard - Hazz Design Product Strategist, Inc. Columnist, and Innovation Expert.

1. HOLIDAY COLOR TRENDS 2018
Confidential – © 2018 Hazz Design Consulting

2. Why Study Color Trends?
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5. Wrong =
Lower Sales
Right
SELLS MORE!
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6. 2017 Trends
Overall somber tones and greying
palettes year round
Continued in the holidays as
neutralized metallics
2018 Trends
Still somber but richer and deeper
Offset with whites, not neutrals
Moving to longer seasonal use –
Thanksgiving through New Year
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7. Confidential – © 2018 Hazz Design Consulting
Ready to Predict the Future…

8. 2018
Holiday Color Trends
Deep Red with Purple Undertones
VELVETIZED RED PEAR
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9. RED PEAR – Pantone 19-1536
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10. 2018
Holiday Color Trends
Deep with Yellow & Blue Undertones
BLACK FOREST GREEN
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11. Black Forest Green – Benjamin Moore
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12. 2018
Holiday Color Trends
Rich Purple with Blue Undertones
ULTRA-VELVET VIOLET
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13. ULTRA VIOLET – Pantone 18-3838
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14. GREY WITH WHITE WHITE WITH GREY
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Grey Metallic
GRAPHITE X
to
WARM SILVER

16. GRAPHITE X – Pantone 18-0000
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18. PRISTINE WHITE – Pantone 11-0606
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19. BLACK
FOREST
WARM
SILVER
WHITE
ROSES
ULTRA-VELVET
VIOLET
RED VELVET
PEAR
GRAPHITE
X
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20. HOLIDAY COLOR TRENDS 2018

21. QUESTIONS ABOUT THE TRENDS?
CONTACT US ANYTIME
Tracy Hazzard
info@hazzdesign.com
www.ProductLaunchHazzards.com
Confidential – © 2018 Hazz Design Consulting

22. TREND = MICRO MARKET DIRECTION
“Innovation cannot occur randomly or accidentally in an
increasingly competitive global marketplace. It is critical that
companies intentionally offer products with designs, features and
benefits that place them outside the realm of "commodity.”
Monitoring competitive retail product assortments is very important,
but it doesn’t tell you what people (mainly women) want to buy next
season. Tracking demographics, social, style, finish, material, and
color trends quarter to quarter and year over year and combining
with competitive research gives us the inside track and takes the
guesswork out of what to make or sell next.” ~ Tracy Hazzard
Confidential – © 2018 Hazz Design Consulting