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• How the Facebook Algorithm
works
• Three Ways To Maximize:
• The Social Selling Mindset
• Grab Attention, Create Action
• Build
Today You’ll Learn:
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Facebook Live!
• Spent $100 to
promote
• “We ran out of
flowers!”
• 32 orders
• Just under $3K
in sales
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Answer these questions:
• What kind of content are you
publishing?
• Will it hurt or help you with
Facebook’s Algorithm?
• How can you increase exposure?
Action Item!
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#1: Have the Social
Selling Mindset (SSM)
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Steps to Beard
Brand’s success:
• Tells a story
• Consistent brand
image throughout
• Engages with
customers
• Builds community
• Curates
• Consistency
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“I haven’t been this excited
since my husband and I
made out for the first time!”
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Answer these questions:
• Do you have the SSM?
• Does your staff?
• How can you get everyone
involved?
• Are you being human?
• Are you selling?
Action Item!
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Video: Facebook has over 4
billion daily video streams.
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Answer these questions:
• Look at your posts, are you
grabbing people’s attention?
• Standing out from noise?
• Creating action?
Action Item!
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• Embrace Facebook Ads
• Get trained
• Set up a Facebook Ad plan
• Be more strategic than
“boosting”
Action Item!
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• 15 Post Inspirations for Jewelers
• 10 Post Templates
• 15 Jeweler Quotes
• 13 Holiday and Sale Templates
• Quote Graphics
• BONUS VALUE: $594
Conference Bonus!