Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)

1. RandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com
OF EFFECTIVE SOCIAL MEDIA
6 KEY ELEMENTS

4. Benin,West Africa

5. Benin,West Africa

7. RandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com
OF EFFECTIVE SOCIAL MEDIA
6 KEY ELEMENTS

13. @schoolmktg
#RWPC

14. 3 KEYSOCIAL MEDIA PRINCIPLES

15. 1

16. KNOW YOUR AUDIENCE’S . . .
NEEDS, PROBLEMS, PAINS,
FRUSTRATIONS and FEARS ?
1

17. 2

18. It is SOCIAL media.
Not PROMOTIONAL media.
2

19. 3

20. IT’S NOT ABOUT YOU.
IT’S ABOUT THEM.
3

21. yourschoolmarketing.com/youtility

22. OF EFFECTIVE SOCIAL MEDIA
6 KEY ELEMENTS

23. What is the
opposite of being a
self-promoting, narcissistic
social media creator?

24. Being a
H-E-L-P-E-R!

26. The HUB of information
is your website
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R

27. EDUCATE your audience
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R

30. yourschoolmarketing.com/50

31. LEADERSHIP thoughts that inspire
those with whom you connect
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R

32. yourschoolmarketing.com/hos

33. PROMOTE your school’s events
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R

34. Provide EMOTIONAL content
that makes people laugh, cry
and emits passion
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R

35. Be a RESOURCE by offering
content that is helpful to audience
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R

36. 36

37. 37

38. 38

39. pinterest.com/schoolmarketing

40. • The HUB of information is your website
• EDUCATE your audience with valuable content
• LEADERSHIP thoughts that inspire those with whom you connect
• PROMOTE your products, services, events and other business
• Provide EMOTIONAL content (laughter, tears, passion)
• Be a RESOURCE by offering content that is helpful to audience
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R

42. Backpack of Social MediaTools
yourschoolmarketing.com/renweb
RandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com