Introducing GrowthTester

©Collective Nexus, LLC 2020
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A Test and Learn Approach Builds
Stronger Organizations
A studies show that team growth
orientation has a positive relationship
with sales
Whereas individual goal setting was
unrelated to sales performance
Pay for performance only really works
for routine asks
Pay for performance can have a
negative effect in contexts where
collaboration and cooperation,
learning, are essential.
Several studies show that when
teams frame their goals around
learning, it improves their
performance (HBR)

Your customers are changing faster
than ever
“Businesses fail either because they leave their
customers or because their customer leave them !”
― Andrew S. Grove, Only the Paranoid Survive

Learning is how we stay ahead
“We must learn what customers really want, not what they
say they want or what we think they should want.”
― Eric Ries, The Lean Startup

Creating a test-and-learn culture
is hard!
You can’t change
one without the other…
Activities
Mindset
Incentives

Driving Trends
Audiences keep
changing
Methods are
adapting
Learnings are
getting lost

What if you your teams were
empowered with an easy to use
test-and-learn toolkit that helped
them embrace systematic growth?

INTRODUCING

GrowthTester is a product of Collective Nexus,
which provides community-building solutions
Connect
LearnCo-CreateGrowth marketing is an
organizational capability
that must be creatively
and actively practiced
At
the 3C’s of building community
are a key part of our philosophy

We believe that the right tools can
facilitate real change
"If you want to teach people a new way of thinking, don't
bother trying to teach them. Instead, give them a tool, the
use of which will lead to new ways of thinking.”
-R. Buckminster Fuller

Taking an iterative approach to learning
“The solution to this dilemma is a commitment to iteration. You
have to commit to a locked-in agreement—ahead of time—that
no matter what comes of testing the MVP, you will not give up
hope. Successful entrepreneurs do not give up at the first sign of
trouble, nor do they persevere the plane right into the ground.
Instead, they possess a unique combination of perseverance and
flexibility. The MVP is just the first step on a journey of learning.”
- Eric Ries, The Lean Startup

Harness the creativity of our
growth teams
“We are moving from an economy and a society built on the
logical, linear, computerlike capabilities of the Information
Age to an economy and a society built on the inventive,
empathic, big-picture capabilities of what’s rising in its place,
the Conceptual Age.”
― Daniel H. Pink, A Whole New Mind

Our Principles for Success
Successful growth
requires a test &
learn culture
Measure process,
not outcomes
Experiments are
the work
Incentivize
learning

Focused on the audience engagement lifecycle
Entice
Enter
Engage
Exit
Extend
Evaluate
The GrowthTester Way

Cycles
Programs
Stages
TestsMetrics
Our solution enables cycles of learning

GrowthTester.com
Define a Cycle of
Growth
Clarify Stages of the
Audience Journey
Create Experiments
and Track Metrics
Guided approach to iterative growth

A solution that encourages
experimentation at every phase
“The ultimate freedom for creative groups is the freedom
to experiment with new ideas. Some skeptics insist that
innovation is expensive. In the long run, innovation is
cheap. Mediocrity is expensive—and autonomy can be
the antidote.”
- Tom Kelley, General Manager, IDEO

A solution that inspires questions rather
than relying on what worked before
“In the new world of sales, being able to ask the right
questions is more valuable than producing the right answers.”
― Daniel H. Pink, To Sell Is Human

Ensuring Joint
Ownership of Success
It’s not enough to turn on a new
application and expect engagement
Build a Community of Team Champions
Gather growth team champions
Set up periodic cycles
Set up programs of growth
Understand audience lifecycles
Set up tests and success metrics
Track success

We are here for you
Setup Training Support

Setup Process
Signup Consult with
an account
manager
Set up your
account
Train your
first users
Promote
within your
organization

GrowthTester is a product of:
Collective Nexus, LLC
Building community in remote and
distributed organizations
https://www.collectivenexus.com

A toolkit for harnessing the
growth mindset
"The true method of knowledge is experiment."
- William Blake

Thank You
Visit us at https://www.growthtester.com

Introducing GrowthTester

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