How to Build a foundation for your next career opportunity by transforming your LinkedIn profile to the next level: tell your story effectively, attract, engage and get approached by people that will hire you. Those could be recruiters, hiring managers or your target customers. You can use these cutting-edge techniques to attract recruiters and hiring managers to your profile; and even Engage with your customers and prospects.

1. Leading on LinkedIn
will begin momentarily...

2. Welcome everyone!

3. How is this workshop structured?
1. Training approach: learn concepts and apply
2. Use your computer’s notes application and LinkedIn
3. All Q&A and polls are on Slido (Let’s go now to
slido.com and use # 21759)
4. Slides and recording to be shared after the workshop

4. Join at
slido.com
#21759
Which state are you in currently?
Type full name of state.

5. Join at
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#21759
Your favorite coffee or caffeine
drink?

7. Contents
1 LinkedIn Basics
2 Your LinkedIn Profile: Brand
5 min break
3 Your LinkedIn Profile: Strategy
4 Your LinkedIn Profile: Engagement
5 Giveaway! And Q&A

8. Contents
1 LinkedIn Basics
2 Your LinkedIn Profile: Brand
5 min break
3 Your LinkedIn Profile: Strategy
4 Your LinkedIn Profile: Engagement
5 Giveaway! And Q&A

9. Join at
slido.com
#21759
What is LinkedIn?

10. Why is LinkedIn important?

11. #1 You get to play in the largest professional database

12. #2 Manage your
contacts and
professional
networks in one
place

13. #3 Build your
personal brand by
demonstrating
your expertise and
leadership

14. #4 It helps you rank
on Google (you
become findable)

15. #5 Use LinkedIn as
research tool to
research
companies and
individuals

16. #6 Stay current on
trends in the
industry; for
example: follow
hashtags

17. #7 Acquire new
skills with LinkedIn
trainings

18. #8 Apply for jobs
with a robust job
board

19. #9 Get exposure to
hiring managers
and recruiters
87% of
recruiters use
LinkedIn to find
or vet
candidates

20. #10 You can get social
proof for your
expertise and work
(endorsements)

21. #11 Making
connections: Get
introduced or
introduce others

22. #12 Use LinkedIn
Groups to build your
network with people
in particular areas and
domains

23. #13 Business
development:
identify new leads
and customers

24. If you are not on LinkedIn, you do
not exist professionally

25. Meet Greg
Greg is your neighbor
Super smart guy
Fun to hang out
He has strong (different?) opinions!

26. Here’s Greg’s idea of LinkedIn profile
Take existing resume
Edit it a bit
Add chunks of the resume to LinkedIn
Put on a picture
Use a standard background
Done!

27. No.
Don’t be Greg.

28. Let’s go about your LinkedIn
profile the right way
But before we go there...

29. Join at
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#21759
What is your primary objective
on LinkedIn as of now

30. Whether your objective is career
growth or business development,
you will have to work with
LinkedIn’s (invisible) funnel

31. Understanding LinkedIn’s (Invisible) Funnel
Q. Who is your target audience / “targets”?
A. Recruiters, hiring managers, stakeholders, potential
customers, executives, etc
Q. What is your target audience doing on LinkedIn?
A. They are searching for candidates, leaders, solutions,
problem-solvers etc.

32. What are your ‘targets’ doing on LinkedIn?
STEP DESCRIPTION SPECIFIC EXAMPLE
Awareness Review profiles ● Browse LinkedIn feed or search results
● Review headline, picture and cover photo
Consideration Click on a profile ● Review summary and experience to see if
this is someone I want to engage with
Decision Engage or not to engage ● Connect OR
● Send a message
● Go back

33. Your target audience on LinkedIn
Awareness
Consideration
Decision
Review profiles
Click on a profile
Engage or not to engage

34. Techniques to connect with your target audience
Awareness
Consideration
Decision
➔ Brand (Attract)
➔ Strategy (Convince)
➔ Engagement (Convert)

35. LinkedIn Profile Structure
Awareness
Consideration
Decision
1. LinkedIn profile picture
2. Cover photo
3. Headline
1. Description
2. Experience
3. Endorsements
1. CTA (Call to Action)
2. Preferences
3. Media
Brand
(Attract)
Strategy
(Convince)
Engagement
(Convert)

36. Let’s do some Q&A on LinkedIn
Basics before we dive into Brand

37. Join at
slido.com
#21759
Audience Q&A Session

38. Contents
1 LinkedIn Basics
2 Your LinkedIn Profile: Brand
5 min break
3 Your LinkedIn Profile: Strategy
4 Your LinkedIn Profile: Engagement
5 Giveaway! And Q&A

39. Join at
slido.com
#21759
What are the three things that
my target audience is looking for
on LinkedIn

40. Join at
slido.com
#21759
What are the techniques to
connect with my target
audience?

41. Just to recap: LinkedIn Profile Structure
Awareness
Consideration
Decision
1. LinkedIn profile picture
2. Cover photo
3. Headline
1. Description
2. Experience
3. Endorsements
1. CTA (Call to Action)
2. Preferences
3. Media
Brand
(Attract)
Strategy
(Convince)
Engagement
(Convert)

42. LinkedIn Profile [Brand]
1. Profile pic: who are you
2. Headline: what do you do
3. Cover photo: Validate your headline or expertise

43. Profile pic: super important!
Professional
Nice lighting
Smiling (preferably)
Low tone background or white background
(Hack: remove.bg)

44. Cover photo: validate your headline
● Put up your picture speaking
● Or add a bunch of logos
● Or add a customer quote
● Pro tip: you can add a CTA to the headline
Let’s take Jonathan’s example...

45. Headline
<Title> at <Company Name> - I or We help <Target Audience>
with <Work / USP>
OR
<Title> | <What you do 1> | <What you do 2>

46. Let’s put together your headline
● Title
● Company
● Help you with
● USP
<Title> at <Company Name> - I or We help
<Target Audience> with <Work / USP>
OR
<Title> | <What you do 1> | <What you do 2>

48. Congratulations!
You have taken a MAJOR step to
improve your LinkedIn profile

49. Contents
1 LinkedIn Basics
2 Your LinkedIn Profile: Brand
5 min break
3 Your LinkedIn Profile: Strategy
4 Your LinkedIn Profile: Engagement
5 Giveaway! And Q&A

50. Elevation

51. Elevation
#1
Create your career
strategy

52. Elevation
#2
Chart your reinvention

53. Elevation
#3
Leverage your strengths
to discover new roles

54. Elevation
#4
Take advantage of
market opportunities

55. Elevation
#5
Accelerate your job
search

56. Elevation
#7
Ace video interviews

57. Elevation
Digital course $495
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58. Elevation
$249
Digital course + Personal Career Strategy session
careertiger.com/elevation
Coupon Code: APRIL expires in 24 hours
*100% payment protection

59. Look for an email from me after the
workshop
Now, let’s get back to our regularly
scheduled programming

60. Just to recap: LinkedIn Profile Structure
Awareness
Consideration
Decision
1. LinkedIn profile picture
2. Cover photo
3. Headline
1. Description / summary
2. Experience
3. Endorsements
1. CTA (Call to Action)
2. Preferences
3. Media
Brand
(Attract)
Strategy
(Convince)
Engagement
(Convert)

61. Let’s do some Q&A on Brand
before we dive into Strategy

62. Join at
slido.com
#21759
Audience Q&A Session

63. Contents
1 LinkedIn Basics
2 Your LinkedIn Profile: Brand
5 min break
3 Your LinkedIn Profile: Strategy
4 Your LinkedIn Profile: Engagement
5 Giveaway! And Q&A

64. 3. Strategy

65. Strategy: the art of converting visitors
Awareness
Consideration
Decision
1. Profile Description / summary
2. Experience
3. Endorsements

66. Description
● Use the right keywords
● Write a professional summary
● 2-3 sentences vs 200 characters
● Story is better than just text
Pro tip: add media / Instagram / website
Pro tip: add a CTA

67. Your Profile Description
● Opening statements
○ First 2-3 sentences
○ What is the key takeaway?
○ Make them super punchy
● Supporting statements
○ Follow up with information that supports the Opener
○ Supporting statement 1
○ Supporting statement 2
○ Supporting statement 3
Pro tip: use data points for
every statement or every
other statement

68. Your Experience
1. Details of work experiences
2. Similar to resume but limited to 3-5 key bullets
3. Results over activities
Protip: use data points for every
statement or every other statement

69. Important: objective is to use the right keywords
Primary keywords
● Primary Keyword 1
● Primary Keyword 2
● Primary Keyword 3
Secondary keywords
● Secondary Keyword 1
● Secondary Keyword 2
● Secondary Keyword 3
Your target audience is using
certain keywords to search
How can you get found in
those searches?
Take advantage of those
keywords and add them to
your LinkedIn profile summary
and description!
These keywords should be in your summary
description for your profile to get noticed!

70. Let’s
use
some
AI
baby!

71. Your target audience’s keywords
1. For example, if your target audience is a recruiter
2. Recruiters would search for candidates for specific jobs
3. Let’s go to one of the jobs in your target industry / company /
role and find out more
4. Use a keyword tool to find out which keywords are “KEY”
5. Filter those keywords with your skills and experience to keep
the ones that apply

72. Exercise: keywords for summary and description
1. Go LinkedIn and search for your “ideal” job
2. Copy the entire job posting text
3. Use a keyword extractor tool In this example, I’m using Cortical.io
https://www.cortical.io/freetools/extract-keywords/
4. Use the tool to get a list of keywords and download it
5. Review the list of keywords to see which ones are your primary
and which ones are secondary keywords based on your experience

73. Final tip: Custom URL
Pro tip: Customize your URL

74. Let’s do some Q&A on Strategy
before we dive into Engagement

75. Join at
slido.com
#21759
Audience Q&A Session

76. Contents
1 LinkedIn Basics
2 Your LinkedIn Profile: Brand
5 min break
3 Your LinkedIn Profile: Strategy
4 Your LinkedIn Profile: Engagement
5 Giveaway! And Q&A

77. Engagement: work your personal brand
1. Write posts and articles
2. Demonstrate your values
3. Share your expertise
4. Show your personality

78. Critical: grow your network
Every person that you have ever
interacted with should be on your
LinkedIn

79. #1 Quality over quantity

80. #2 Understand what your network
is looking for
https://www.linkedin.com/feed/follow/

81. #3 Native links, pictures and video
score higher
Remember: external links score lower
Put link as a comment to the main post

82. #4 Engage with quality
comments!

83. #5 Think about what are you
providing?
➔ Gift
➔ Help
➔ Value

84. Quick exercise
1. Got to https://www.linkedin.com/feed/follow/
a. Follow hashtags that align to your area or interests
b. Follow experts and influencers
c. Follow companies
Let’s do an exercise to follow at least
5 hashtags
5 Experts on Influencers
5 Companies that interest you

85. Giveaway!
All the slides from today’s workshop
+
5 free chapters from Unlock!
URL
https://yourtakeaways.com/claim
Pass Code
49QZI4

86. Questions?

87. Join at
slido.com
#21759
Audience Q&A Session