2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
Ofrecemos herramientas y metodologías para que las personas con ideas de negocio desarrollen un prototipo que pueda ser probado en un entorno real.
Cada miembro puede crear su perfil de acuerdo a sus intereses, habilidades y así montar sus proyectos de ideas de negocio, para recibir mentorías .
Business Plan -rAIces - Agro Business Techjohnyamg20
Innovación y transparencia se unen en un nuevo modelo de negocio para transformar la economia popular agraria en una agroindustria. Facilitamos el acceso a recursos crediticios, mejoramos la calidad de los productos y cultivamos un futuro agrícola eficiente y sostenible con tecnología inteligente.
ACERTIJO DESCIFRANDO CÓDIGO DEL CANDADO DE LA TORRE EIFFEL EN PARÍS. Por JAVI...JAVIER SOLIS NOYOLA
El Mtro. JAVIER SOLIS NOYOLA crea y desarrolla el “DESCIFRANDO CÓDIGO DEL CANDADO DE LA TORRE EIFFEL EN PARIS”. Esta actividad de aprendizaje propone el reto de descubrir el la secuencia números para abrir un candado, el cual destaca la percepción geométrica y conceptual. La intención de esta actividad de aprendizaje lúdico es, promover los pensamientos lógico (convergente) y creativo (divergente o lateral), mediante modelos mentales de: atención, memoria, imaginación, percepción (Geométrica y conceptual), perspicacia, inferencia y viso-espacialidad. Didácticamente, ésta actividad de aprendizaje es transversal, y que integra áreas del conocimiento: matemático, Lenguaje, artístico y las neurociencias. Acertijo dedicado a los Juegos Olímpicos de París 2024.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Ofrecemos herramientas y metodologías para que las personas con ideas de negocio desarrollen un prototipo que pueda ser probado en un entorno real.
Cada miembro puede crear su perfil de acuerdo a sus intereses, habilidades y así montar sus proyectos de ideas de negocio, para recibir mentorías .
Business Plan -rAIces - Agro Business Techjohnyamg20
Innovación y transparencia se unen en un nuevo modelo de negocio para transformar la economia popular agraria en una agroindustria. Facilitamos el acceso a recursos crediticios, mejoramos la calidad de los productos y cultivamos un futuro agrícola eficiente y sostenible con tecnología inteligente.
ACERTIJO DESCIFRANDO CÓDIGO DEL CANDADO DE LA TORRE EIFFEL EN PARÍS. Por JAVI...JAVIER SOLIS NOYOLA
El Mtro. JAVIER SOLIS NOYOLA crea y desarrolla el “DESCIFRANDO CÓDIGO DEL CANDADO DE LA TORRE EIFFEL EN PARIS”. Esta actividad de aprendizaje propone el reto de descubrir el la secuencia números para abrir un candado, el cual destaca la percepción geométrica y conceptual. La intención de esta actividad de aprendizaje lúdico es, promover los pensamientos lógico (convergente) y creativo (divergente o lateral), mediante modelos mentales de: atención, memoria, imaginación, percepción (Geométrica y conceptual), perspicacia, inferencia y viso-espacialidad. Didácticamente, ésta actividad de aprendizaje es transversal, y que integra áreas del conocimiento: matemático, Lenguaje, artístico y las neurociencias. Acertijo dedicado a los Juegos Olímpicos de París 2024.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
00:00 Introduction to C
1:42-History of C language
Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
2:48-Importance and unraveling the powerful capabilities of C,
The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture.
3:56-C's cutting-edge features
The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen.
6:35-The popular real-world applications of C
-UNIX operating system
-google file system
-Mozilla
-Graphical user interface
8:30-The advantages and disadvantages of C
10:34-The popular IT companies and their domains that employ C
· MasterCard
· IBM
· Flipkart
· Dell
· Twitter
· GitHub and twitch
11:09-First c program.
🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the C++ Programming training videos: https://www.youtube.com/playlist?list...
#IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn
Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
✅What is C++ Programming?
C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations.
✅C++ Career Prospects:
With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack
1. Herramienta de Colaboración Digital
EXCEL
• Trabajo con Celdas, hojas y libros.
• Introducción y edición de datos.
Integrantes:
Karem Alava Mero
Adda Choco Silva
2. Herramientas de Colaboración Digital
INTRODUCCION
Excel es un programa del tipo Hoja de Cálculo que permite realizar operaciones con
números organizados en una cuadrícula. Es útil para realizar desde simples sumas hasta
cálculos de préstamos hipotecarios.
En el presente documento aprenderemos cómo trabajar con una hoja de cálculo de
Excel. Veremos que son un libro y una hoja de trabajo, cómo introducir y editar texto y
el trabajo con las celdas
Además se proporciona información y ejemplos de los distintos pasos que se deben
seguir para lograr el adecuado manejo de los temas antes mencionados.
Conceptos Básicos
¿Qué es un libro en EXCEL?
Un libro es el archivo que creamos con Excel, es decir todo lo que hacemos en este
programa se al macerará formando el libro de trabajo. Los libros de trabajo de Excel
tienen la extensión .XLS. Cuando iniciamos una sesión en el programa Excel,
automáticamente se abre un nuevo libro de trabajo con un nombre temporal de Libro 1.
¿Qué es una hoja de trabajo?
Es como una gran hoja cuadriculada formada por 16384 columnas y 1’048,576 filas y
está formada por las siguientes barras:
Botones
Barra Estándar Barra de título Barra de menú de control
Barra de fórmulas Barra de formato
Barra de estado Barras de desplazamiento
-2-
3. Herramientas de Colaboración Digital
Un libro de trabajo constará de varias hojas de cálculo. Por defecto aparecen 3 hojas de
cálculo aunque el número podría cambiarse, ya que varían entre 1 y 255 hojas. En la
parte inferior de la ventana de Excel aparecen las diferentes hojas del libro de trabajo,
cada una de ellas nombradas de la forma Hoja 1, Hoja 2, Hoja3. Todas la hojas referidas
a un mismo proyecto o trabajo pueden agruparse en un solo libro.
Columna Una columna es el conjunto de celdas seleccionadas verticalmente cada
columna se nombra por letras. Por ejemplo: A, B, C, D, etc.
Fila: Cada fila se enumera desde 1 hasta 1’048,576 y es la selección horizontal de un
conjunto de celdas.
Celda: Es la intersección de una columna con una fila y se nombra con el nombre de la
columna a la que pertenece seguido de el número de fila.
Celda Activa: Es la celda en la cual el cursor está posicionado para trabajar.
Celda activa
-3-
4. Herramientas de Colaboración Digital
Trabajo con Libros, Celdas y Hojas
1. Movimiento rápido en el libro:
Ahora veremos los distintos métodos para movernos por las diferentes hojas del libro de
trabajo.
Empezaremos por utilizar la barra de etiquetas.
Observemos que en este caso tenemos 3 hojas de cálculo, siendo la hoja activa, es
decir, la hoja en la que estamos situados para trabajar, la Hoja 1.
Haciendo clic sobre cualquier pestaña de la barra de etiquetas, se cambiará de hoja, es
decir que si hacemos clic sobre la Hoja 2 pasaremos a trabajar con dicha hoja. Si el
número de hojas no cabe en la barra de etiquetas, tendremos que hacer uso de los
botones de la izquierda de dicha barra para visualizarlos.
Para visualizar a partir de la Hoja 1.
Para visualizar la hoja anterior a las que estamos visualizando.
Para visualizar la hoja siguiente a las que estamos visualizando.
Para visualizar las últimas hojas.
Una vez visualizada la hoja a la que queremos acceder, bastará con hacer clic sobre la
etiqueta de ésta. Si todas las hojas del libro de trabajo caben en la barra, estos botones
no tendrán ningún efecto.
También se pueden utilizar combinaciones de teclas para realizar desplazamientos
dentro del libro de trabajo, como pueden ser:
MOVIMIENTO TECLADO
Hoja siguiente CTRL+AVPAG
Hoja anterior CTRL+REPAG
2. Movimiento rápido en la hoja
• Tan solo una pequeña parte de la hoja es visible en la ventana del documento. La
hoja, la mayoría de las veces ocupará mayor número de celdas que las visibles en el
área de la pantalla y es necesario moverse por el documento rápidamente.
Cuando no está abierto ningún menú, las teclas activas para poder desplazarse a
través de la hoja son:
-4-
5. Herramientas de Colaboración Digital
MOVIMIENTO TECLADO
Celda Abajo FLECHA ABAJO
Celda Arriba FLECHA ARRIBA
Celda Derecha FLECHA DERECHA
Celda Izquierda FLECHA IZQUIERDA
Pantalla Abajo AVPAG
Pantalla Arriba REPAG
Celda A1 CTRL+INICIO
Primera celda de la columna activa FIN FLECHA ARRIBA
Última celda de la columna activa FIN FLECHA ABAJO
Primera celda de la fila activa FIN FLECHA IZQUIERDA o INICIO
Última celda de la fila activa FIN FLECHA DERECHA
• Otra forma rápida de moverse por la hoja cuando se conoce con seguridad la celda
donde se desea ir es utilizando el cuadro de diálogo Ir a:
Para acceder al cuadro de diálogo Ir a podemos
pulsar la tecla F5, podemos usar el teclado con la
combinación Ctrl.+I ó también podemos desplegar el
menú Edición y seleccionar la opción Ir a…
A continuación se abrirá un cuadro de diálogo como
el siguiente:
Se escribe en el recuadro Referencia, la dirección de la celda a la que se quiere
desplazar.
Después hacemos clic en Aceptar.
• También podemos utilizar el ratón, moviéndonos con las barras de desplazamiento
para visualizar la celda a la que queremos ir, y hacer clic sobre ésta.
3. Trabajo con celdas:
Selección de celdas:
-5-
6. Herramientas de Colaboración Digital
Antes de realizar cualquier modificación a una celda o a un rango de celdas, tendremos
que seleccionar aquellas celdas sabre las que queremos que se realice la operación. A
continuación explicaremos algunos de los métodos de selección más usados.
Al momento de seleccionar celdas es muy importante fijarse en la forma del puntero del
ratón para saber si realmente vamos a seleccionar celdas o realizar otra operación.
La forma del puntero del ratón a la hora de seleccionar celdas consiste en una cruz
gruesa blanca, tal como esta:
• Selección de una celda.
Para seleccionar una única celda solo tienes que hacer clic sobre la celda a seleccionar
con el botón izquierdo del ratón.
• Selección de un rango de celdas.
Para seleccionar un conjunto de celdas adyacentes, pulsar el botón izquierdo del ratón
en la primera celda a seleccionar y mantener pulsado el botón del ratón mientras se
arrastra hasta la última celda a seleccionar, después soltarlo. De esta manera las celdas
seleccionadas aparecen con un marco alrededor y cambian de color.
• Selección de una columna.
Para seleccionar una columna hay que situar el cursor sobre el identificativos superior
de la columna a seleccionar y hacer clic sobre éste.
• Selección de una fila.
Para seleccionar una fila hay que situar el cursor sobre el identificativo izquierdo de la
fila a seleccionar y hacer clic sobre este.
• Selección de una hoja entera.
-6-
7. Herramientas de Colaboración Digital
Colocarse sobre el botón superior izquierdo de la hoja situado entre el indicativo de la
columna A y de la fila1 y hacer clic sobre este.
Si realizamos una operación de hoja como eliminar hoja o insertar una hoja, no hace
falta seleccionar todas las celdas con este método ya que el estar situados en la hoja
basta para tenerla seleccionada.
• Añadir a una selección.
Muchas veces puede que se nos olvide seleccionar alguna celda o que queramos
seleccionar celdas NO contiguas, para ello se ha de realizar la nueva selección
manteniendo pulsada la tecla CTRL.
Este tipo de selección se puede aplicar con celdas, columnas o filas. Por ejemplo
podemos seleccionar una fila y añadir una nueva fila a la selección haciendo clic sobre
el indicador de fila manteniendo pulsada la tecla CTRL.
• Ampliar o reducir una selección.
Si queremos ampliar o reducir una selección ya realizada siempre que la selección sea
de celdas contiguas, realizar los siguientes pasos, manteniendo pulsada la tecla
MAYUS, hacer clic donde queremos que termine la selección.
Borrado de Celdas:
• Borrar celdas.
Puede que alguna vez introduzcamos información en una celda y a continuación
decidamos borrarla. Para ello debemos:
Seleccionar la celda o rango de celdas a borrar.
Desplegar el menú Edición.
Escoger la opción borrar (si no aparece la opción, hacer clic sobre el botón
Para ampliar el menú), entonces aparecerá otro submenú.
-7-
8. Herramientas de Colaboración Digital
Seleccionar una de las opciones disponibles entre:
TODO: Elimina el contenido de las celdas seleccionada, los comentarios ligados
a esas celdas y cualquier formato excepto la anchura de la columna y la altura de
la fila.
Ejemplo: En una celda tenemos introducido el siguiente valor: 12.000,00 €,
borramos la celda con la opción Todo. Si ahora introducimos el valor 23000 aparecerá
tal como lo acabamos de escribir sin formato.
FORMATOS: Borra el formato de las celdas seleccionadas que pasan a asumir
el formato estándar, pero no borra su contenido y sus comentarios. Cuando
hablamos de formato nos referimos a todas las opciones disponibles en el cuadro
de diálogo Formato Celdas.
Ejemplo: En una celda tenemos introducido el siguiente valor 12.000,00 €,
borramos la celda con la opción Formato. Ahora en la celda aparecerá 12000 ya que
únicamente hemos borrado el formato o aspecto de ésta, no el contenido.
CONTENIDO: Elimina el contenido de las celdas seleccionadas, tengan o no
fórmula, pero mantiene sus comentarios y su formato.
Ejemplo: En una celda tenemos introducido el valor: 12.000,00 €, borramos la
celda con la opción contenido. Si ahora introducimos el valor 23000 aparecerá con el
formato anterior 23.000 €.
COMENTARIOS: Suprime cualquier comentario ligado al rango de las celdas
seleccionadas, pero conserva sus contenidos y formatos.
-8-
9. Herramientas de Colaboración Digital
Otra forma de eliminar el contenido de una celda:
a. Seleccionar la celda a borrar.
b. Pulsar la tecla SUPR.
Introducción y edición de datos.
Antes de comenzar a trabajar con los datos debemos saber los tipos de datos con los que
se puede trabajar en una Hoja de Cálculo. Estos son:
Valores constantes, es decir, un dato que se introduce directamente en una celda.
Puede ser un número, una fecha u hora, o un texto.
Fórmulas, es decir, una secuencia formada por: valores constantes, referencias a
otras celdas, nombres, funciones u operadores. Es una técnica básica par el análisis
de datos. Se pueden realizar diversas operaciones con los datos de las hojas de
cálculo como *,+,-, Sen, Cos, etc.… En una fórmula se pueden mezclar constantes,
nombres, referencias otras celdas, operadores y funciones. La fórmula se escribe en
la barra de fórmulas y debe empezar siempre por el signo =
Introducir datos:
En cada una de las celdas de la hoja, es posible introducir textos, números o
fórmulas. En todos los casos, los pasos a seguir serán los que se muestran a
continuación:
• Situar el cursor sobre la celda donde se van a introducir los datos.
• Tipear los datos que se desean introducir.
• Aparecerán en dos lugares: en la celda activa y en la Barra de Fórmulas, como
podemos observar en el siguiente dibujo:
Para introducir el valor en la celda se pueden utilizar cualquiera de los tres métodos que
se explican a continuación:
• INTRO: Se valida el valor introducido en la celda y además la celda activa pasa a
ser la que se encuentra justo por debajo.
-9-
10. Herramientas de Colaboración Digital
• TECLAS DE MOVIMIENTO: Se valida el valor introducido en la celda y
además la celda activa cambiará dependiendo de la flecha pulsada, es decir, si
pulsamos FLECHA DERECHA será la celda contigua hacia la derecha.
• CUADRO DE ACEPTACIÓN: Es el botón de la barra de fórmulas, al hacer
clic sobre él se valida el valor para introducirlo en la celda pero la celda activa
seguirá siendo la misma.
Si antes de introducir la información deseamos restaurar el contenido de la celda a su
valor inicial, sólo hay que pulsar la tecla Esc del teclado o hacer clic sobre el botón
Cancelar de la barra de fórmulas. Así no se introducen los datos y la celda seguirá
con el valor que tenía.
Si hemos introducido mal una fórmula posiblemente nos aparezca un recuadro
dándonos información sobre el posible error cometido, tenemos que leerlo
detenidamente para comprender lo que nos dice y aceptar la corrección o no.
Otras veces la fórmula no es correcta y no nos avisa, pero aparecerá algo raro en la
celda, comprobar la fórmula en la barra de fórmulas para encontrar el error.
Modificación o edición de los datos.
Se puede modificar el contenido de una celda al mismo tiempo que se esté escribiendo o
cuando el usuario así lo desee.
Si aún no se ha validado la introducción de datos y se comete algún error, se puede
modificar utilizando la tecla Retroceso del teclado para borrar el caracter situado a la
izquierda del cursor, haciendo retroceder a éste una posición.
No se puede utilizar la tecla FLECHA IZQUIERDA porque equivale a validar la
entrada de datos.
Si ya se ha validado la entrada de datos y se desea modificar, seleccionaremos la celda
adecuada, después activaremos la barra de fórmulas pulsando la tecla F2 o iremos
directamente a la barra de fórmulas haciendo clic en la parte del dato a modificar.
La barra de estado cambiará de listo a modificar.
En la barra de fórmulas aparecerá el punto de inserción o cursor al final de la misma,
ahora es cuando podemos modificar la información. Damos clic sobre el botón Aceptar
o Enter.
- 10 -