Wide Ventures: Build an MVP worth paying for

© 2015 Wide Ventures
BUILD AN MVP
#WORTH PAYING FOR
How branding and design influence your first clients, investors and partners.
Meetup “Lean startup Zürich” 17.08.2015

ABOUT US
Michael Wiedemann
Co-Founder, Creative Direction
Martin Angehrn
Co-Founder, Business Development

STARTUP STUDIO
BUSINESS
DEV.
DEVELOPMENT
WV
DATA
UX
DESIGN
MARKETING
BRANDING
1. BUILD
2.
LAUNCH
3.
SCALE
2 - 3 months
qualitatively quantitatively
KITA
CLUB
willcome.
to
BRIXEL
coming
soon
Skills Process Portfolio
Definition on Wikipedia

CONTENTCANVAS
1. Problem 4. Solution
8. Key Metrics
3. Unique Value
Proposition
9. Unfair Advantage
2. Customer
Segments
5. Channels
7. Cost Structure 6. Revenue Streams
Early Adopters
Existing Alternatives High-level Concept
Do not outsource design, it will not work. Be
prepared to pay for it.
Through design/branding you get real money
from investors, clients and partners. We will
prove it.
Many startups
mess up their
first impression
and their is just
one chance for
it.
Give branding and
design a key role
in your building
process.
With branding
and design you
get an MVP worth
paying for.
Branding/design is
an unfair advantage.
Use it!
If you do not
have an unfair
advantage of
having the cure
for cancer, you
most likely are a
startup which
needs design in
some way.
“Measure branding
and design from
the beginning”
The alternative
to good design
isn’t no design -
it’s bad design.
Imagine a
sausage without
the skin, who
wants to eat that?! They will be
your first brand
ambassadors.
Your brand and
interface are your
product. Use them
as channels.

#1 THE FIRST IMPRESSION PROBLEM
Example: c-crowd
looks “cheap”
no passion
no attention to details
no quality approach
swissness - in a bad way

#1 THE NICE TO HAVE PROBLEM
Example: c-crowd
not worth the money?
no designer in the team?
we take care of design later?
compared to SEEDRS

#1 THE EVERYBODY IS
A DESIGNER PROBLEM
➢ I know someone who knows photoshop
➢ I can draw that myself
➢ I can get a cheap logo from fiverr.com
➢ My daughter likes to paint
Note: this chart contains
humor/ irony

#2 CUSTOMER SEGMENTS
You need branding/design,
if you build:
Digital Consumer Products
because:
your solution can be copied
you are in the UX business
you are in the communication business

“Branding.... is the single greatest
reason behind the lead that
Airbnb has on us today”
Arnaud Bertrand Founder of Housetrip

You need branding/design,
if you build:
B2B Products
e.g. mailchimp, willcome.to
because:
you are in the corporate world
you have to match the level of your clients
you will ask for a higher price

You need branding/design, because:
your customer’s customer is your customer
BRIXEL
REAL
ESTATE
AGENCY
HOME
OWNER
HOME
BUYER

#3 UNIQUE VALUE PROPOSITION
“With branding / design you get an
MVP worth paying for”
Clients
pay for quality
Partners
share brand values
Investors
invest in a vision

#4 SOLUTION: DESIGN IS A KEY ROLE
Your team is your first brand ambassador
2x Branding &
Webdesign
2x Business
Development
2x Web- & Mobile
Development

#4 SOLUTION: DESIGN IS A PROCESS
Design while building the product.
1 week
Assessment
1 - 3 Months
Product Building
Producer
Branding / Design
Development
Business Dev. Growth Marketing
Dev.
Kick-off / Workshop Go Live

#4 SOLUTION: CI/CD
Define your brand essence and work with a
styleguide from the beginning.
PRODUCT ATTRIBUTESBRAND PERSONALITY
TARGET GROUPBRAND BENEFITS
BRAND
ESSENCE
Kitaclub is an independent,
friendly online platform for
parents and daycares to find
and manage daycare vacancies,
so everybody has more time for
the kids.
e.g. Kitaclub brand essence

#4 SOLUTION: CI/CD
“If it’s possible for a
developer to ruin an UI,
they will. So do not give
them the possibility.”
Nuno Barreto
Lead Developer Wide Ventures
Work with a styleguide. e.g. kitaclub.ch/styleguide

#5 CHANNELS: BRANDED TOUCHPOINTS

#6 REVENUE STREAMS
Higher quality perception = higher price point = more revenue
Branding and design add to your MVPs value
40K
willcome.to
we raised 40k from investors
with a fully designed prototype
20k
Kitaclub
we sold ad banners to partners
worth 20k with an MVP before
going live
100K
Kitaclub
we raised 100k from an angel
investor with a branded
presentation
CHF
3000
willcome.to
we sold 3 white label products of
our free mvp solution to
companies for CHF 1000 each -
by replacing our logo with theirs

#7 COST STRUCTURE
Be prepared to pay:
CHF 24’000 - 72’000 / year (Switzerland)
“The fact that so many tech startups are
founded by coders is a disadvantage when it
comes to hiring a designer. After all, if you’re
not a designer yourself, you won’t know
where to look to find one, and even if you do
find someone you might not know how to
judge them.”
TNW “Why can’t startups find designers?”.
BUSINESS
DEV.
DEVELOPMENTDESIGN

#8 KEY METRICS
Measure branding/design from the
beginning
Do they give you compliments?
Do they use your product’s name?
Do they remember the name?
Do they criticize your solution or your
branding/design?

#9 UNFAIR ADVANTAGE
Use the halo effect for
your purpose
> airbnb
Do not look like a swiss
startup
> willcome.to
Be different through
design
> Kitaclub

7 RULES TO ACHIEVE
AN MVP WORTH PAYING FOR
#1 The alternative
to good design
isn’t no design, it’
s bad design.
#2 If it’s possible
for a developer to
ruin an UI, they
will. So do not
give him the
possiblity.
#3 Be consistent
over all channels.
#4 Do not
outsource design,
it does not work.
#5 Fake it until
you make it.
#6 Use the halo
effect of others to
make you an
angel.
#7 Make your
branding/design
to your unfair
adventages.

SHOW US YOUR MVP
#WORTH PAYING FOR
Thank you for your attention.
michael@wide-ventures.com
twitter: @wiedemic
martin@wide-ventures.com
twitter: @martinangehrn
Wide Ventures ZH
Weberstr. 7
8004 Zürich
wide-ventures.com
twitter: @WIDE_VENTURES
Wide Ventures LX
Rua Portas de Santo Antão, nº117
1150-266 Lisboa

Wide Ventures: Build an MVP worth paying for

Recomendados

Recomendados

Más contenido relacionado

Último

Último (20)

Destacado

Destacado (20)

Wide Ventures: Build an MVP worth paying for