1.
THE BEST SOCIAL MEDIA
TOOLSRandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com

2.
Benin,West Africa

3.
Benin,West Africa

4.
THE BEST SOCIAL MEDIA
TOOLSRandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com

5.
Essential Elements of a Social Media System

6.
WEBSITE
PLATFORM(S)
AUDIENCE
UNDERSTANDING
STRATEGY
Essential Elements of a Social Media System

7.
Social Media Strategy
What is the
opposite of being a
self-­‐promoting, narcissistic
social media creator?

8.
Social Media Strategy
Being a
H-­‐E-­‐L-­‐P-­‐E-­‐R!

9.
H-­‐E-­‐L-­‐P-­‐E-­‐R
Social Media Strategy
• The HUB of information is your website
• EDUCATE your audience with valuable content
• LEADERSHIP thoughts that inspire those who you connect with
• PROMOTE your products, services, events and other business
• Provide EMOTIONAL content that makes people laugh,
cry & emits passion
• Be a RESOURCE by offering content that is helpful to audience

10.
TOOLS FIT THE AUDIENCE

11.
LEAD GENERATION
AUDIENCE
TOOLS FIT THE AUDIENCE

12.
LEAD GENERATION
AUDIENCE NEED/PROBLEM/PAIN/
FRUSTRATION/FEAR
TOOLS FIT THE AUDIENCE

13.
LEAD GENERATION
AUDIENCE NEED/PROBLEM/PAIN/
FRUSTRATION/FEAR
WHY PICK YOU?
TOOLS FIT THE AUDIENCE

14.
LEAD GENERATION
AUDIENCE NEED/PROBLEM/PAIN/
FRUSTRATION/FEAR
WHY PICK YOU? EVIDENCE
TOOLS FIT THE AUDIENCE

15.
SOWHATTOOLS
DO I RECOMMEND?

16.
WEBSITE
BLOG
REVIEWS

17.
EMAIL MARKETING
FACEBOOK
WEBSITE
BLOG
REVIEWS

18.
EMAIL MARKETING
FACEBOOK
YOUTUBE/VIMEO
INSTAGRAM
TWITTER
PINTEREST
WEBSITE
BLOG
REVIEWS

19.
WordPress.org
(not .com)

20.
Canva

21.
ScheduGram

22.
CONNECT:
facebook.com/schoolmarketing
twitter.com/schoolmktg
pinterest.com/schoolmarketing
youtube.com/yourschoolmarketing

23.
Backpack of Social MediaTools
yourschoolmarketing.com/renweb