2. CREATIVECORRIDOR.CO
OUR MISSION
Build regional pride.
The Why:
Because we love this place and want to build community
among everyone who feels the same way.
The How:
•Expand the We Create Here campaign throughout the
region.
•Integrate the words and graphics into daily life in the
Corridor.
What’s your why and how?
27. CREATIVECORRIDOR.CO
SET THE EXAMPLE
Ask all Task Force, Corridor Alliance and Corridor Business
Alliance members to post a badge on their website(s) and
print publications by June 25.
•How do we inspire and/or entice them further?
•What other groups would be interested?
28. CREATIVECORRIDOR.CO
HOST MINI EVENTS
Ask Task Force, Corridor Alliance and Corridor Business
Alliance members to host We Create Here mini-events with
their personal/professional networks this summer.
• How do we keep this easy and fun?
• What other groups would be interested?
29. CREATIVECORRIDOR.CO
SET UP DISTRO SPOTS
Place stickers and window clings at Task Force and Corridor
Alliance members’ locations for easy pick up.
The Cedar Rapids Museum of Art has also offered to be a
distro spot.
• What other places would be well-suited for collateral
distribution?
30. CREATIVECORRIDOR.CO
CUSTOMIZE SPECIAL
COLLABORATIONS
Work with organizations interested in customizing the
campaign materials for their strategic use.
The City of Iowa City, University of Iowa and Proctor &
Gamble have all reached out to integrate the campaign in
customized ways.
• Who else would be interested?