Its a brief about soft drink industry

2. Soft Drinks Industry

3. What is soft drink?
Soft drinks by definition are carbonated
drinks that are non-alcoholic.
It’s a beverage that typically contains
water, sweetener, and a flavoring agent.

4. History
• 17th century discovery of carbonated water
and term soft drink was coined.
• 1886 Dr. John S. Pemberton invented "Coca-
Cola" in Atlanta, Georgia.
• Evolution

5. Top soft drink companies
thanda mathlab cocacola
yen dil maange more

6. Soft drink market in india
• The Indian carbonated industry is worth Rs
60billion.
• The total market is estimated to be around
284 million crates

7. Market Growth Rates
• 1990-91 - 1996-97 9.4%
• 1996-97 - 2001-02 7.8%
• 2001-02 - 2006-07 6.5%
• 2004-05 - 2009-10 5.4%
• 2009-10 - 2014-15 3.5%

8. Did you know..?
• Employees 125000
• Coca-Cola operates through 35 plants and
PepsiCo has 20 plants
• About 10% of soda flavors contain BVO, or
brominated vegetable oil, which is banned by
the World Health organization and 100
countries.

9. Advantages
• It also supports growth of industries like
glass, refrigeration, transportation, paper and
sugar.
• PET is the fastest growing type of packaging.

10. THANK YOU…!