Service computing aims to develop interoperable applications through technologies like web services and cloud computing. The "Get a Nightlife" mobile app integrates Google Maps, Facebook, ticket vendor Moshtix, and taxi service Yellow Cabs to provide a one-stop solution for nightlife activities like directions, event listings, check-ins, and cab booking. Mockups show how the various services would be accessed through a simple user interface. The app has potential for growth but also risks regarding user privacy, ongoing development costs, and balancing utility and social interaction.

1. INB101 Service Mashup
QUT Information Technology: INB101

2.
“Need a Night life? Let us help you Get a Nightlife”

3. What is Service Computing (SOC)?
 The main aim of an SOC is to develop a
number of interworking applications that
create a flexible business process that can be
used applied in different environments[4]
 It includes technologies suits such as[5]:
 Web services, Service OrientedArchitecture
(SOA), Cloud Computing and more.
 Utilizes the business process modeling
for transformation and integration.
 Service oriented computing (SOC) is a recently emerged new form of a
computing paradigm[1]
 It is defined as a technology that “utilizes services as fundamental element
support rapid, low cost development of distributed applications in
heterogeneous environments.”[2][3]

4. How has SOC affected us?
 Global[6]
 SOC influence network system became the preferred implementation technology
 Service computing influence the whole global network system.
 Is the cause of the stimulation of cloud computing around the globe.
 The computing services has saved large sums of costs on upgrading, network device and get the same effect before,
it influence the online game, video and audio quality.
 Local
 SOAs are aimed at allowing application developers to overcome complex distributed enterprise computing
challenges, including designing and modeling complex distributed services, performing enterprise application
integration, managing business processes.
 Software as a Service (SaaS), a core element of cloud computing and SOC has a substantial impact.
 Service mash ups are often targeted at a specific area (localisation), to better meet user needs.
 Personal:
 SOC enables the completion of tasks that might take hours to do otherwise, more rapid and gives a better online
experience.
 On this level social media is often integrated, hence the more personal aspect.

5. What is ‘Get a Nightlife’?
 The‘Get a Nightlife’ is an
application made up of four commonly
used application, giving users the one
stop place for nightlife support.
 Aimed at operating onApple iPhone’s
 The application is aimed at
accommodating the 18-30 age
demographic
 The application will be aimed at having a low cost, approximately 1.98Australian Dollars.
 To accommodate students who most likely would be reluctant to buy a high cost app
 A low figure like 1.98 gives buyers the incentive to buy the app as the believe they
are saving money
 Designed for party goers who areALREADY out, providing its users with the ultimate
support when on-the-go

6. Inside ‘Get a Nightlife’
 Google Maps
 The service provides accurate mapping data for all major locations in the Brisbane
Region.
 The main components to the service are: directions to & from places, service &
utility finder; and street view.
 Facebook
 Facebook is a large social-networking platform that has grown very common over the
past few years
 Due to the highly integratable platform on which Facebook runs, users will be able
to view photos, check in and more all without having to open Facebook itself.
 Mosh tickets
 Established in 2003 moshtix isAustralian based ticketing service which has been
providing an innovative efficient ticketing service to promoters and ticket
 Proven itself to be very valuable aspect of the application providing all our users with
the latest in upcoming nightlife events in Brisbane.
 Yellow Cabs
 ‘GetaNightlifeApp’ will allow users to book a cab on the go and tell it to arrive at its
location is seconds.
 Eliminating the hassle to find a cab or try and call to get a cab.

7. What do I get out of it?
 Check-In at Clubs/Hot spots on Facebook
 See and locate what clubs your friends are out
 Get directions to clubs
 Order a Cab from the local cab companies
 Booking tickets for events on the go at popular clubs

8. Business Process Model – ‘Get a Nightlife’

9. BPM/Behind ‘Get a Nightlife’
 Google[7]
 ‘Get a Nightlife’ will utilize Google Maps SDK for IOS, allowing the
integration of place search, place details and Google maps into the
applications content.
 Facebook
 The application will be utilizing Facebook’s SDK[8] (e.g. Check-In, Friends
list etc.)
 The SDK allows for Facebook to be easily be integrated into‘Get a
Nightlife’
 Moshtickets
 In 2012 Moshtickets announced the integration ofApple’s PassbookApp
with there booking System[7
 Indication that Moshtickets has a form ofAPI system[9] that allows the
integration of there booking system into IOSApps.
 Yellow Cabs
 Similar service currently available on that iTunesApp Store (e.g. Brisbane
CompanyYellow Cabs)
 Therefore, it can be inferred that anAPI is used in order to allow such a
wide integration

10. Mockup – Home Screen
 Wide Spread Layout
 Access all parts/features of theApp
from the main home screen
 Five interconnected sections
 Events (Moshtickets)
 Venues/Map (Moshtickets and
Google Maps)
 Check-In (Facebook)
 Cabs (Yellow Cabs)
 Gallery (Facebook)

11. Mockup - Venue/Event Details
 Simple grid layout.
 1 main column and second row 2 columns.
 Header logo indicates venue name.
 Map & Detailed information give the user
information on its location and contact
detail.
 Map information obtained from Google
Maps.
 Detailed information obtained from
Moshtickets.
 Allows for users to click on map to obtain
directions to venue.
 ‘What’s On’ is an indication of upcoming/
present events at specified venue.

12. Mockup – Venue Screen
 Shows a list of venues within the
vicinity of your current location.
 Shows 3 venues per screen to allow
for easier viewing.
 More details can be viewed by simply
clicking the venue name
 Easy scrolling side bar allows for
quick navigation.
 Data is obtained from Moshtickets.
 Help button allows for users to easily
access the knowledgebase.

13. Mockup – Setting Screen
 Multiple sub-menus allowing for easy use
and navigation through application
settings
 Easy to use on/off switches for Facebook
and location services
 Allowing users to enable or disable the
application accessing there phones data.
 Tell a friend feature allows users to
inform there friends/family about the
application
 Home button in the top right hand
corner allows for easy navigation back to
the home screen

14. Mockup – Check-In Screen
 Integrated with Facebook Check-In
API
 Home button allows for easy
navigation between home screen and
the check-in screen
 Easy to see and click button,
 Allows users to quickly check-in
without the need to login to Facebook
 Notifies friends of users whereabouts

15. Demand/Potential
 Young people now are becoming evermore reliant on
technology
 High demand to do things more efficiently
 We are filling a gap – sure a, club say, could have a
Facebook page, where they promote events and share photos.
But that is just one place out of many in an area
 We see potential creating a convenient all-in-one solution
Your Facebook friends: Chances are you seldom chat to the majority of
them directly, let alone organize something with them… You may not even
know them all that well (anymore) but that’s not to say you wouldn’t like to
have a chat to them, if, you knew they were just around the corner…

16. Strengths & Weaknesses
Strengths Weaknesses
 Easy to use navigation
 All-in-One – eliminates
the need for users to access
other applications (e.g.
Facebook)
 Limited setup required
 Low pricing
 User trust (broadcasting
their location)
 Needs to be keep up to
date
 A working prototype for
something on this scale
requires substantial funding
 Finding the balance between having an app useful for a night out
 Without taking away from the physical interaction we are trying to facilitate

17. Marketing Strategies
 Advertising on and promoting via Social Media
 Allowing limited beta trials the app 
Increasing awareness
 Promoting app development in local
establishments (e.g. Posters)
 Promoting application cost/features on the
Internet and Social media
 Captilising on the community safety message (e.g.‘Don’t Drink and
Drive’)
 Providing users with an easy to use cab features, gives them the incentive
to‘Think twice before Driving’

18. Viability & Future direction
 As the app gains popularity amongst its audience – related establishments will
become interested in promoting themselves through it.
 Keep cost of app to a minimum
 Start small  expand later.
 Limiting the development of the application to just the Brisbane region has limited
costs.
 After more funding/revenue, app development can expand nationally.
 Implementing Menu/Ordering system for particular local bars/clubs in Brisbane.
 Implementation of an auto-updating system on application.
 Allowing the app to be compatible onAndroid Phones.

19. Conclusion
 ‘Get a Night Life’ provides the all-in-one support system when on
the go
 Its integration of key services: Facebook, Google Maps,
Moshtickets andYellow Cabs  Allows for users to do more in
the one app
 Easy to use navigation system
 Its low cost of $1.98AUD increases the incentive for consumers
to purchase the app.
 Providing more avenues for advertising for local establishments
 In the future allowing ordering via‘Get a Nightlife’
 Your funding is crucial for ironing out weaknesses in our design
and capitalising on strengths
 “Need a Night life? Let us help you Get a Nightlife”

21. Work Cited
1. Papazoglou, M. P. (2003). Service-oriented computing. Retrieved from CiteSeer:
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.76.3917
2. Finch, C. (2006, January 2). The Benefits of the Software-as-a-Service Model. Retrieved from ComputerWorld:
http://www.computerworld.com/s/article/107276/The_Benefits_of_the_Software_as_a_Service_Model
3. Srinivasan, L., &Treadwell, J. (2005).An overview of service-oriented architecture, web services and grid computing. HP
Software Global Business Unit, 2.
4. Chen, Z. (2009, November 15). Call for Collaboration on Services Education 2009. Retrieved from Services Society:
http://www.servicessociety.org/
5. Zhang, L.-J. (2009, July 6). CCOA:Cloud Computing Open Architecture. Retrieved from IEEE:
http://ieeexplore.ieee.org/xpl/login.jsp?tp=&arnumber=5175875&url=http%3A%2F%2Fieeexplore.ieee.org%2Fstamp
%2Fstamp.jsp%3Ftp%3D%26arnumber%3D5175875
6. Grant, H. (2011, October 21). Managing the Impact of SOA and Enterprise 2.0 on Financial Services IT. Retrieved from IT168:
http://wenku.it168.com/d_000059392.shtml
7. Google Inc. (2013, February 23). Google Maps SDK for iOS. Retrieved from Google Developers:
https://developers.google.com/maps/documentation/ios/
8. Facebook. (2013,April). Build,Distribute and Promote. Retrieved from Facebook Developers:
https://developers.facebook.com/ios/concepts/ios-build-distribute-promote/
9. Bender,A. (2012, October 22). Moshtix announces Passbook app ticket support. Retrieved from ComputerWorld:
http://www.computerworld.com.au/article/439668/moshtix_announces_passbook_app_ticket_support/