Nuevas Tecnologías (SLNT) is an international project in the educational sphere involving partners from Spain, Italy, Romania, Latvia and Finland. A Swot presentation was done for each of the institutions in the partner countries, in order to highlight the strengths, weaknesses, opportunities and threats in the language training field.

1. LEARNWELL OY
SWOT ANALYSIS

2. SWOT ANALYSIS
Overview
Strengths
Weaknesses
• Over 15 years of experience in LT and
6 years in translations. •Small full time ”core personnel”
S W
• Competent teachers , translators and •Outsourcing a number of tasks
IT personnel •Small office premises
• Ability to work in differnt areas related
to language and use different programs.
• A very good relationship with social
partners: ie. Swedish Cultural Fund
Opportunities Threats
• Huge dissemination opportunities • Large competition in the field
20.000+ followers on Scribd and of language training and
O T
20.500+ users on The Language Menu
translation
website.
• Extensive network of EU partners • New entrants, loosing clients
• Corporate Language training – • Changing patterns in the world
online assessment testing of work
•Social media presence • Changing economic situation.
•mLearning applications
5 June, 2012 Learnwell Oy www.learnwell.fi 2

3. SWOT ANALYSIS
S Strenghts
Translations
Language Materials for
training Translation and teachers
interpretation,
Complex website
Training programs proofreading,
in 18 languages for with 18 different
editing services
private and tools for teachers
in 40 languages.
corporate training to create teaching
materials
Strength
• High-quality,
effectiveness.
• Experienced, Strength
inspiring teachers • Free use of tools for
• Tailor-make
Strength
registered users.
courses, flexibility, • Web site addressed
interactive, up-to- • High-quality
to teachers and
date material translations
students
•Flexible schedules •Good
• Material bank
• Long-term clients communication
• Games
•Good reputation
• Picture gallery
5 June, 2012 Learnwell Oy www.learnwell.fi 3

4. SWOT ANALYSIS
Weaknesses
W
Small full time Outsourcing Small office
personnel tasks premises
Weakness
Weakness •Hidden costs Weakness
• Flexibility problems •Risk of lack of customer Limitations in organizing
• Availability of focus courses and other
freelancers may change •Potential loss of managerial events
control
•Tied to financial situation of
another party
5 June, 2012 Learnwell Oy www.learnwell.fi 4

5. SWOT ANALYSIS
Opportunities
O
Extensive Dissemination
network of EU opportunities
partners
Opportunities Opportunities Opportunities
•Coordination and •Extensive number of Opportunities • Organizing tailor-
partnership in various followers on the Internet •Developing online testing made courses for
international programs •Enlargement of domestic and system for major languages private and group-
•Learning and experience international network •mLearning applications tuition
for the future
5 June, 2012 Learnwell Oy www.learnwell.fi 5

6. SWOT ANALYSIS
Threats
T
Competition Economic
New entrants situation
Threats Threats Threats
New entrants from
Larger competitors developing Economic situation
may offer lower countries like India, affecting both private
prices and corporate clients
offering services at
lower prices
5 June, 2012 Learnwell Oy www.learnwell.fi 6

7. SWOT ANALYSIS
Positive factors
S O
Corporate Language
training – online testing
Language training Major competitors do not
use online testing for
corporate clients
High-quality translation and Good reputation
interpretation
Gaining unique
International network experience of
participation and
5 June, 2012 coordination of projects
Learnwell Oy www.learnwell.fi 7

8. SWOT ANALYSIS
Negative factors
W T
Small full-time personnel Large competition
•Third-party risk
Outsourcing tasks •Finding reliable
partners is time
consuming
5 June, 2012 Learnwell Oy www.learnwell.fi 8

9. SWOT SUMMARY
Learnwell Oy is acting in three main
business areas: language training,
translations and creation of teaching
materials.
The company cooperates with various
partners such as: high schools, private
language schools, government-run
educational centers, communication and
consulting companies, cultural funds,
Finland’s weekly English newspaper, SME's,
NGO’s.
Learnwell is currently involved in a number
of international programs in the field of
education and training.
The competition in this particular area is
strong, but Learnwell has however gained
a competitive advantage.