1. Inspire. Liberate. Achieve. Go Fish! Leadership

2. Michael Karlsrud EyeWerx www.eyewerx.org

3. Organizations exist to serve . Period. Leaders live to serve . Period.

4. The problem with Leadership is that it is CONTAGIOUS.

5. … and if you’re the leader…. Guess what?

6. It starts with you. “ The secret to outstanding leadership is not in what you convince others to do for you, but what you inspire them to do through your example .”

7. “ Leaders ‘ do ’ people. Period.” —Anon.

8. People = Experiences

9. Experiences = Brand.

10. Your practice is made up of people. People have & give an experience…. Their experience becomes your brand .

11. Why should I join your brand?

12. Fish!

13. It’s a Fish Market. It’s hot. It’s cold. It stinks.

14. What experiences did you see?

15. “ The leaders of Great Groups love talent and know where to find it. They revel in the talent of others.” — Warren Bennis & Patricia Ward Biederman, Organizing Genius

16. Organizing Genius / Warren Bennis and Patricia Ward Biederman “Groups become great only when everyone in them, leaders and members alike, is free to do his or her absolute best .” “The best thing a leader can do for a Great Group is to allow its members to discover their g reatness .”

17. “ People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, trust.” — Howard Schultz, Starbucks ( IBD /09.05)

18. U.S.S. UROPTCL.

19. Ok, Captain… Now What?

20. Do You Have Purpose?

21. S trengths W eaknesses O pportunities T hreats

22. Navigate Chart Your Course

23. “ A Leader is the one who climbs the tallest tree, surveys the entire situation and yells, ‘Wrong Jungle!’ ” -Stephen Covey

24. P redetermine a Course of Action L ay Out Your Goals A djust Your Priorities N otify Key Personnel A llow Time for Acceptance H ead into Action E xpect Problems A lways Point to the Successes D aily Review of Your Plan

25. Get Out of the Way “ The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.” -Theodore Roosevelt

26. Be There.

27. “ People may admire your talent, charisma and business skill, but they will not really trust you until you make time to be present for them- emotionally as well as physically.”

29. “ A ship in harbor is safe- but that is not what ships are built for.” - John A. Shedd

30. Leadership Is a … Mutual Discovery Process.

31. Play.

32. “ You can’t just order creativity like a lunch special or instill happiness through a program. To enjoy the many business and human benefits of PLAY, you need to nurture an environment full of trust and respect, and free of fear.”

33. Why is PLAY so important?

34. Play Builds Relationships

35. Inspires Creativity

36. Creates Trust

37. “ One of the best ways for a leader to make someone’s day-or month, or year, or life- is simply to value them. Simple gestures, such as appreciation and giving people a voice, fulfill emotional needs too often ignored on the job.”

38. Listen. It is one of the greatest gifts you give one another.

39. “ The ear of the leader must ring with the voices of the people.” -Woodrow Wilson

40. Leaders’ “Mt Everest Test” “free to do his or her absolute best” … “allow its members to discover their greatness.”

41. Leaders Listen . Leaders Consult .

42. The “One line of code” Theorem: All we-“they”-me want is (1) to be consulted , (2) to be taken seriousl y , (3) a tiny show of a pp reciation

43. Choose Your Attitude.

44. “ As a leader, your attitudes have a powerful effect on the people who work around you. What impact do you want to have on others? You- and you alone- get to choose the attitude that will achieve that impact.”

45. “ If you control your attitude, you will control your destiny.” -MEK

46. “ You must be the change you wish to see in the world.” Gandhi

47. What is Your Practice’s Brand?

48. What Stories Will People Tell About Your Practice?

49. Market Power = Story Power

50. “ A key – perhaps the key – to leadership is the effective communication of a story.” Howard Gardner Leading Minds: An Anatomy of Leadership

51. C ST O* *Chief Storytelling Officer

52. “ Leaders don’t just make products and make decisions. Leaders make meaning.” – John Seely Brown

53. Hard Is Soft Soft Is Hard

54. “ Hard” (# s /“Strategy”/budgets/plans marketing) Is Soft “soft” (people/Customers/ relationships/culture/execution) Is Hard

55. This is not about … “customer centrism” “integrated marketing” etc. etc. etc. It is about …

56. … sellin’ a whole lotta stuff and having customers go bananas with love to the point that they tell every friend they have and then start buttonholing strangers on trains and planes and busses.

57. “ How many of you really crave a new Chevy?” NYC/IIR/061205

58. Why? Because people BUY with EMOTION and JUSTIFY with LOGIC.

59. Finally.

60. Don’t forget the Other 98%- Execution.

61. “ Never forget im p lementation boys. In our work it’s what I call the ‘ missin g 98 percent ’ of the client puzzle.” —Al McDonald

62. “ Never doubt that a small group of committed people can change the world. Indeed it is the only thing that ever has.” —Margaret Mead

63. Thank You! Presentation slides can be found at: www.eyewerx.org

69. Be y ond the “Transaction”/ “Satisfaction” Mentalit y “Good hotel”/ “Happy guest”/ “Exceeded Expectations” vs. “Great Vacation ”/ “Great Conference ”/ “Operation Personal Renewal ”

70. “ We are in the twilight of a society based on data. As information and intelligence become the domain of computers, society will place more value on the one human ability that cannot be automated: emotion. Imagination, myth, ritual - the language of emotion - will affect everything from our purchasing decisions to how we work with others. Com p anies will thrive on the basis of their stories and m y ths . Companies will need to understand that their products are less important than their stories.” —Rolf Jensen, Copenhagen Institute for Future Studies