1. BUILDING BUSINESS
ON VISUAL COMMUNITIES

2. Isabella Hemmersbach
@L_ampoule
isabella@muuse.com
MUUSE’S ONLINE
COMMMUNITY
MANAGER

3. MUUSE IS NEW FASHION
The world’s 100 best up&coming
fashion designers
Recruiting with
Vogue Talents
Community Based
Business Model

4. YOU NEED TO SEGMENT
YOUR AUDIENCE
Three target groups
Combine Taste makers & Designers
Customers directly
& through tastemakers
Customers
DesignersTaste makers

5. CHOSE THE RIGHT CONTENT
FOR THE RIGHT CHANNEL & SEGMENT
CUSTOMER SEGMENTS USE OF SOCIAL MEDIA PREFERRED CONTENT

6. SERVE IT SIMPLE & POLISHED
ON FACEBOOK
Keep it simple
Keep it native
Be social
DON’T DO

7. MAKE CONTENT COME ALIVE ON PINTEREST
MAKE
CONTENT
AVAILABLE
ENCOURAGE
SHARING
DON’T TRY
TO CONTROL
YOUR IMAGES

8. BE AUTHENTIC
ON INSTAGRAM
Keep inside tone
Keep it authentic
Stick to the rules
DON’T DO

9. THINK BRANDING
ON VINE
Keep it native
Focus on products
Be original

10. CREATE SYNERGIES
IN CHANNELS
1.6 million impression
15% growth in
Danish Community
Trust & expectations

11. THIS DOES HAVE
BUSINESS VALUE
Earned media
Low budget
Community IS
Competitive Advantage

12. THE NEW BRAND
IS SHARED STORIES
Interesting content
Make it accessible
LISTEN & BE SOCIAL
Traditional
push
communi-
cation

13. MUUSE
Sankt Getrudsstræde 6E
1129 København K
MUUSE.com
THANK YOU