The ROI from B2B marketing comes from a number of benefits, one of which is audience building. Audience building is important as an amplifier of the effectiveness content marketing efforts. We put some ROI numbers to it.

1. Audience Building
Selasdia
Find
Nurture Sell
Analyse
ROI 2
ROI

2. salesman
Get Followers - Selasdia
Selasdia lets you reply with
relevant content to the
sender, or follow the sender.
I am looking for
#bizdev folks
@target You might
like my article on
how to hire good
#bizdev ppl
The person you interacted
with follows you because
they value your content or
like your profile.
target
A person expresses interest
in something on social media.
www.selasdia.com

3. If You Used Coupons
Selasdia
Ad related to bizdev
Like me and get $2 off
your next purchase
The advertising platform
in the social media site
offers a reward for following
your page.
The person follows your
page to claim the reward.
www.selasdia.com
A person is targeted on
social media.
Hiring manager
#bizdev team
target

4. ROI Estimate
An estimated 1 in 10 prospects whom you
follow will follow your profile back.
Selasdia can help you find and follow
about 200 prospects in an hour.
You get a return of $40 on that hour of
operation.
Assume each follower is worth $2
(typical value of coupons to followers).
So, for each hour of operation, you can
increase your audience by 20 followers.
www.selasdia.com