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The Livestock & Poultry
      Industries-I
        Lecture 4
        Fall 2006
      Elaine Bailey

         ELB, ANSC 101    1
What are domestic “livestock”
         species?
Cattle (beef & dairy)
Poultry
Swine
Sheep
Horses
Others?

                ELB, ANSC 101   2
Terminology
Food animals
Recreational agriculture
Vertically integrated business
Horizontally integrated business
Dual purpose animals



                ELB, ANSC 101      3
Cattle
                                                                                  Beef
                                                                                  Dairy
             http://www.glengorm.co.uk/images/cowstoned.jpg
                                                                                  Dual purpose
                                                                                  PURPOSE different
                                                                                  Two species exist
                                                                                         Bos taurus
                                                                                         Bos indicus

http://regentsprep.org/Regents/biology/units/heredity/shorthorn.jpg

                                                                      ELB, ANSC 101                     4
Bos taurus vs. Bos indicus




http://iserramar.globo.com/webcountry/criadores/bovinos.htm                   http://iserramar.globo.com/webcountry/criadores/bovinos.htm




                                                              ELB, ANSC 101                                                  5
What traits do we want to
          emphasize?
Beef                                 Dairy
   Growth rate                             Milk production
   Feed efficiency                         Fertility
    (feed:gain)
                                            Temperament
   Milking ability of
    cows?                                   Milk composition
   Fertility                               Polledness?
   Temperament                             Color pattern?
   Polledness?
   Color pattern?

                         ELB, ANSC 101                          6
Phases of Beef Production
                                                                 Cow-Calf
                                                                        Forage abundant
                                                                         (TX, MO, OK)
                                                                        Commercial
                                                                         producers
                                                                        Seedstock
                                                                         (Purebred)
                                                                         producers
http://www.breedingcattlepage.com/Iashorthorns/fieldday.htm




                                                     ELB, ANSC 101                         7
Phase II Beef Production
Stocker-Yearling
 Intermediary step
 Emphasis on frame growth

 Replacement heifers

 Utilize crop residue*




 Photo Courtesy, Purdue University
                                     ELB, ANSC 101   8
Phase III Beef Production
                                                   Feedlot (Finishing)
                                                          Grain (concentrate)
                                                           ration
                                                          Rapid growth
                                                          Harvest at
                                                           1000-1300 pounds+
                                                          What is “finished?”



USDA Economic Research Service Photo
                                       ELB, ANSC 101                             9
Cattle tidbits
Age at puberty: 12-15 months*
Age at weaning 5-7 months
Gestation length: 283 days
Goal: breed heifers at 15 months of age




               ELB, ANSC 101          10
Beef Industry
Various “phases”
Horizontal integration
Very little vertical integration
NCBA (National Cattlemen’s Beef
Association)
Beef check-off


               ELB, ANSC 101       11
The Dairy Industry
Milk & dairy products
Secondary product: beef
Production, processing, distribution of
milk
LABOR: 2 or 3 milkings/day typical
Facility cost, capital investment


                ELB, ANSC 101             12
http://www.fbibuildings.com/Pages/DY_carousel3.html



                                                ELB, ANSC 101   13
Dairy Industry
                Shift from smaller to
                larger farms
                Marketing genetics vs.
                marketing milk
                Little vertical integration
                National Milk Producers
                Federation
                Milk check-off



    ELB, ANSC 101                         14
Milk Marketing
Cooperative
Mid-Atlantic Milk
Marketing
Association
Processing*
Grades of milk



                    ELB, ANSC 101   15
The Poultry Industry
                    Dual purpose: meat
                    and eggs
                    Other poultry
                    products?
                    Chicken, turkey,
                    duck, goose . . . ?
                    Feed efficiency and
                    growth rate!

        ELB, ANSC 101                 16
Growth and Feed Efficiency




           ELB, ANSC 101     17
More birds
Ratites
 Flat, “raft-like” keel bones
 Include Camelus struthio (ostrich), Dromaius
  novaehollandiae (emu), as well as cassowary
  and rhea
 1995, 1,200 ostriches “processed” in US

 1998, 100,000 ostriches processed in US

 2006?


                                     Adapted from
                     ELB, ANSC 101   Doerr, 2000    18
Ostriches
              Meat
              Oil, feathers, leather
              Large capital outlay
              for upstart
              Markets?
              Nutrition research:
              Dr. Roselina Angel


  ELB, ANSC 101                    19
The Poultry Industry
Vertically integrated
Egg producers
(breeders)
Broiler producers
(breeders)
Perdue Farms, MD
Holly Farms
Breeds of less
importance
                   ELB, ANSC 101   20
Chicken Tidbits
Hatch time: ~21 days
Precocious young
Hens begin to lay ~18 weeks of age
Broilers reach harvest weight 4-6
weeks*



               ELB, ANSC 101         21
ELB, ANSC 101   22
Industry Highlights of 20 years
 Check-off programs to promote
 products?
 Inexpensive meat: chicken
 Poultry production vertically integrated
 Competition to improve efficiency



                 ELB, ANSC 101              23
Next Time . . .
Delving deeper into the livestock
industry
Sheep
Hogs
Horses



                ELB, ANSC 101       24

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Introduction to Livestock Industries

  • 1. The Livestock & Poultry Industries-I Lecture 4 Fall 2006 Elaine Bailey ELB, ANSC 101 1
  • 2. What are domestic “livestock” species? Cattle (beef & dairy) Poultry Swine Sheep Horses Others? ELB, ANSC 101 2
  • 3. Terminology Food animals Recreational agriculture Vertically integrated business Horizontally integrated business Dual purpose animals ELB, ANSC 101 3
  • 4. Cattle Beef Dairy http://www.glengorm.co.uk/images/cowstoned.jpg Dual purpose PURPOSE different Two species exist  Bos taurus  Bos indicus http://regentsprep.org/Regents/biology/units/heredity/shorthorn.jpg ELB, ANSC 101 4
  • 5. Bos taurus vs. Bos indicus http://iserramar.globo.com/webcountry/criadores/bovinos.htm http://iserramar.globo.com/webcountry/criadores/bovinos.htm ELB, ANSC 101 5
  • 6. What traits do we want to emphasize? Beef Dairy  Growth rate  Milk production  Feed efficiency  Fertility (feed:gain)  Temperament  Milking ability of cows?  Milk composition  Fertility  Polledness?  Temperament  Color pattern?  Polledness?  Color pattern? ELB, ANSC 101 6
  • 7. Phases of Beef Production Cow-Calf  Forage abundant (TX, MO, OK)  Commercial producers  Seedstock (Purebred) producers http://www.breedingcattlepage.com/Iashorthorns/fieldday.htm ELB, ANSC 101 7
  • 8. Phase II Beef Production Stocker-Yearling  Intermediary step  Emphasis on frame growth  Replacement heifers  Utilize crop residue* Photo Courtesy, Purdue University ELB, ANSC 101 8
  • 9. Phase III Beef Production Feedlot (Finishing)  Grain (concentrate) ration  Rapid growth  Harvest at 1000-1300 pounds+  What is “finished?” USDA Economic Research Service Photo ELB, ANSC 101 9
  • 10. Cattle tidbits Age at puberty: 12-15 months* Age at weaning 5-7 months Gestation length: 283 days Goal: breed heifers at 15 months of age ELB, ANSC 101 10
  • 11. Beef Industry Various “phases” Horizontal integration Very little vertical integration NCBA (National Cattlemen’s Beef Association) Beef check-off ELB, ANSC 101 11
  • 12. The Dairy Industry Milk & dairy products Secondary product: beef Production, processing, distribution of milk LABOR: 2 or 3 milkings/day typical Facility cost, capital investment ELB, ANSC 101 12
  • 14. Dairy Industry Shift from smaller to larger farms Marketing genetics vs. marketing milk Little vertical integration National Milk Producers Federation Milk check-off ELB, ANSC 101 14
  • 16. The Poultry Industry Dual purpose: meat and eggs Other poultry products? Chicken, turkey, duck, goose . . . ? Feed efficiency and growth rate! ELB, ANSC 101 16
  • 17. Growth and Feed Efficiency ELB, ANSC 101 17
  • 18. More birds Ratites  Flat, “raft-like” keel bones  Include Camelus struthio (ostrich), Dromaius novaehollandiae (emu), as well as cassowary and rhea  1995, 1,200 ostriches “processed” in US  1998, 100,000 ostriches processed in US  2006? Adapted from ELB, ANSC 101 Doerr, 2000 18
  • 19. Ostriches Meat Oil, feathers, leather Large capital outlay for upstart Markets? Nutrition research: Dr. Roselina Angel ELB, ANSC 101 19
  • 20. The Poultry Industry Vertically integrated Egg producers (breeders) Broiler producers (breeders) Perdue Farms, MD Holly Farms Breeds of less importance ELB, ANSC 101 20
  • 21. Chicken Tidbits Hatch time: ~21 days Precocious young Hens begin to lay ~18 weeks of age Broilers reach harvest weight 4-6 weeks* ELB, ANSC 101 21
  • 23. Industry Highlights of 20 years Check-off programs to promote products? Inexpensive meat: chicken Poultry production vertically integrated Competition to improve efficiency ELB, ANSC 101 23
  • 24. Next Time . . . Delving deeper into the livestock industry Sheep Hogs Horses ELB, ANSC 101 24

Notas del editor

  1. For this class, poultry included. USDA typically separates poultry out. Horses questionable as to where they fit. Are they agriculture? Other species? Bison, ostriches, emus, etc.
  2. Do dairy and beef cattle belong to the same genus and species? Yes.
  3. Why emphasize milking ability of cows for beef? Milking ability of cow affects weaning weight of calf How do we measure fertility? Calf crop, age at puberty, generation interval, etc. Are there concerns about selecting for traits such as polledness or color pattern? Other traits can be “concentrated” if they are linked. Example: dwarfism in Polled Hereford cattle.
  4. Cow-Calf: 16 states have 75% of brood cow numbers in US Commercial producers: crossbreds to maximize heterosis for beef production Purebreds to provide genetics to enable production of a superior product. Known “gene carriers” among purebred bulls
  5. Cheap feed source Renewable resource? Add “cheap” gain to cattle
  6. Finished: of sufficient fat content to produce tender, juicy, flavorful meat. Feeding endpoint. Retained ownership: cow-calf producer hires contract feeder to feed cattle to slaughter weight, then sells fed cattle to packers. Contract feeding in areas where LOTS of grain (Midwest—TX, KS, etc.)
  7. Puberty correlated w/breed. Larger breeds, later maturity Age at weaning affected by available feed resources, cow health, etc. Want heifers to calve first time as 2-year-olds.
  8. Horizontal integration: pass products from one company to another to produce final product. More than one entity controls inputs from conception to consumption. NCBA: Umbrella organization for state producer groups. Voice for beef producers in Washington, provides consumers info, etc. Beef check-off: per-head assessment to promote beef, do research, and to educate the public about beef
  9. Carousel milker unit. Note cleanliness of area. Also, note height of milkers to height of worker.
  10. Milk check-off funds: Milk Jug 1% milk as part of McDonald’s Happy Meals. Got Milk? ad campaign Cal Ripken, Daisy Fuentes, Williams (tennis star) sisters, etc.
  11. Milk grades “control” what milk used for. Grade A fluid milk (consumption). Grade B processing to other products.
  12. Fancy birds for show VERY minimal part of poultry industry. Birds have the best feed:gain ratio of any animal we deal with. LT 2:1 feed:gain.
  13. 2005: approximately 100,000 ostriches processed
  14. Chicken, major part of remarks Broiler producers originally byproduct of egg production. “Cull” egg layers. Seedstock producers within each category of production. “Company” breeds
  15. Precocious young: no maternal rearing required Hatcheries: temp and humidity controlled environment Broilers harvest weight: ~5 lbs. Harvest age VERY genetics dependent!