Video content marketing 4 elements of an effective strategy

Video content marketing 4 elements of an effective
strategy
In this file, you can ref free useful materials about video content
marketing 4 elements of an effective strategy and other materials for
video marketing such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
I know, I know, you’re an eCommerce business owner. You’re not a
copywriter. An SEOer (only God know’s what it is they do). And for the
love of all that is good and righteous, if you hear one more thing about
content marketing you’re going to explode.
I feel your frustration.
But it doesn’t matter.
Because the fact is, if you’re a small eCommerce business, unless you
have a nice, healthy advertising budget, content marketing is your only
real way to get in front of the eyes of your audience en-masse.
But the benefits far out-way the cost. Let me explain…
Video marketing. Free pdf download examples Page 1

…by consistently providing valuable free content, you let your prospects
get acquainted with your brand and your products in a low risk way,
while building trust. Well executed content marketing allows you to
offer a more in-depth and richer brand experience, while drawing your
prospects deeper into your sales funnel. And if you get it right, quickly
helps you turn likes into customers, and customers into fans. And let’s
not forget all the SEO benefits you can enjoy from content marketing
when done right.
Many new eCommerce business owners go about their eCommerce
marketing in a haphazard way. They take the spaghetti and wall
approach. And their bank accounts remain empty as they wait to see
what sticks.
I’m here to save you some time, pain, and profit.
Keep reading to discover the key elements you need in your eCommerce
marketing strategy and execution, if you want to stand any chance of
making an impact in 2014.
6 must have elements for your e-commerce marketing strategy in 2014
1. Embrace video. Do it now.
Not every product can be fully explained and presented in a flat image.
Some products reallycome to life when you see them in motion, in
action. If you sell a product that requires some explanation of the
features, and of course the benefits, then adding an explainer video to
your sales pages, is a no brainer.

Yes, it will take some time and financial investment, but if you want to
compete in this crowded eCommerce space, you’re going to have to go
the extra mile.
While this content is free, is works as both an educational asset (less
questions t0 your support desk), and helps to give your brand even more
trust and credibility.
2. Have a FAQ page. Otherwise, spend the first three hours of each
day answering the same question… in triplicate
Don’t be that store owner who forgets to include a FAQ section
somewhere on their website, that is unless you like answering the same
question, again, and again, and… As lazy and impatient as us net
surfers apparently are, when genuinely interested in a product we will
take a look around your site to see if you have an FAQ section if we
have additional questions.
But wait…ohhh…you don’t have one?
So now, I have to email you and unless you get back to me
instantaneously, when you do finally get back to me, my finger – which
had previously hovering over your buy now button – will be wholly
occupied doing something else.
Fail.
Have a FAQ page, but be creative about it. Think about how you can use
your FAQ page to build on your overall brand messaging and customer
experience. Ask yourself questions like, “how can I make my FAQ a
further opportunity to really communicate with my people?

3. Don’t skimp on the images. But don’t plagiarise them either
There’s no getting away from the fact that people like pretty pictures.
We’re an aesthetically minded species, and how things look, actually
does matter.
As an eCommerce business selling physical a product, this presents a
perfect opportunity for you to give your prospects and social media
followers a wonderful visual experience with your brand.
Spend the time to have custom images created for your blog
posts. Optimise your images for Pinterest. Get busy creating that
custom graphic just for Facebook, because the bottom line is, the days
when you could get away with some shabby stock image, are over! Pay
for high quality images if need be, companies like, this, this and this, all
supply great images for reasonable prices.
Not sure how to turn your brand into a visual feast for the senses? Get on
Pinterest, Instagram and Facebook, and look at what the businesses with
biggest and most engaged followings are doing. They don’t even have to
be in your industry. What you’re looking for is commonality in
strategy, and as consumers are so visually lead, I bet you’ll find going
heavy and high-end on the images, is one of them!
4. Know what you’re trying to achieve. Have S.M.A.R.T. goals
This means real, measurable, time limited goals, designed to grow sales,
increase registered users and boost your growth profit margin. Anything
else is a waste of time.

One of the quickest and most effective ways to do that is to decide to
position yourself as a an authority in at least one particular area of your
niche. Take the time (and budget if necessary) to focus on creating
exceptional content that answers the questions, fears and apprehensions
your ideal customer has.
Where possible, aim to become to go to guy in your industry,
the thought-leader, trailblazer and trusted advisor. When you
become crystal clear about how your content ties into your overall
business objectives, you’re then able to set benchmarks and deadlines
that areS.M.A.R.T, and keep you focused and motivated.
5. Know your audience as well as you know yourself ( actually,
better!)
Let me give you a heads up. If you don’t have an intimate knowledge of
your target audience, the people who are going to take out their hard
earned cash, and give it to you…you’re screwed.
The only way to make sure you are serving up products, messaging,
product descriptions and social engagement that really resonates with
your target audience… is to do your research.
So many eCommerce business owners neglect this crucial part of the
business as they get caught up in web design and warehouse space.
Spend time on the blogs and forums your target buyer hang out at. Learn
their language, pain points and frustrations.
· Do interviews

· Run polls
· Listen to podcasts
· Give away products for review
Basically, everything in your power to get your hands on as much
information and target market data as you can. And here’s why…
…it’s that intimate knowledge of your ideal buyer that will give you the
edge over your competition. While their branding is bland, and their
product descriptions copied straight from the manufacturers website.
With your in depth knowledge of your buyer, you’ll be able to deliver a
product range with the right visual imagery and, the right words, to hit a
home run.
If you don’t already have a clear idea of your target customer, then take
advantage of myFREE short video course and worksheet, The Ultimate
Customer Avatar. With a little time investment on your part, you may
discover the findings that come out of creating this profile and finally
getting clear about who you are really marketing to, may change the way
you do business forever!
6. Know your channels of communication, and keep them open
Social media is a beautiful thing. With just the click of a button we can
share, care, and be part of online communities. However, if you’re going
to include social media marketing in your eCommerce marketing
strategy (and you’re crazy if you don’t), then you’re going to have go a
little deeper than your average bear.

Think about all the different social and distributions channels there
are? Identify a small handful (let’s say 4, just to get you started) that you
can consistently contribute to, but more importantly, are where your
target buyer is to be found.
Then think about all the different ways you can contribute to these
marketing channels, never forgetting to keep your overall business
objective in mind, which is to make your prospects: know, trust and like
you…so they will buy from you.
There are no shortage of ways your brand can contribute relevant
engaging content to the plethora of marketing channels out there.
· Quality blog content and press releases
· Guest posts and offsite article contributions
· White papers and short guides
· Podcasts and video marketing
· Mobile applications and free training
The question you need to ask yourself is “how much of your marketing
budget, and how many man hours can you dedicate to marketing your
business through these distributions channels?”. While I encourage
consistency, quality is better than quantity. So if you can only deliver
one high quality piece of content every 10 days, this is better than
flooding your followers with low value content.
So tell me?

What’s your eCommerce marketing strategy for 2014 looking like? Does
it contain these elements? Have you come to the same realisation, and
already put your new strategy in motion?
I’d love to hear your thoughts on these strategies, and the successes, or
indeed failures, you may be experiencing with them.
If we’re not friends on social media, I’d love if you came over and said
hi – you’ll find my buttons on the right. Want more content like this?
join my mailing list so you don’t miss a post.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to

your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.

Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Video content marketing 4 elements of an effective strategy

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Video content marketing 4 elements of an effective strategy