3. Issues you may be facing
Backlog of critical marketing/sales/communications
needs, with no budget for additional headcount/benefits.
Overloaded with information/input, with not enough time
to process it all.
Numerous “fire-fighting” distractions from core strategic
responsibilities.
Generating good ideas, but falling short on execution due
to lack of time, fragmented and/or junior-level resources.
Confusion over rapidly-changing media environment and
where to optimally focus your effort and resources.
4. I will help you…
Free up time for more strategic responsibilities
Complete critical projects on time and budget
Eliminate fragmented messaging and establish a
clear line of sight to your customers
Execute seamlessly
Establish a sensible media balance
Without the overhead/cost of a new hire,
benefits and training
5. I will save you significant time and money…
With my:
Short learning curve
Process efficiency
Extensive cross-industry/cross-discipline experience
and expertise (25+ years)
Ability to project-manage suppliers and critical
details/deadlines
Multiple skill sets
Agency creativity and quality, without the agency
overhead
6. “Steve brings a wide array of creative and business
competencies to help his clients address their marketing
and communications needs. He is a seasoned executive
who can manage all aspects of a marketing program,
from strategy development to final implementation.”
Mary Wiatr
Deloitte
7. I provide unique value to my clients…
As an:
Idea generator and communicator
Strategic marketing adviser
Creative problem-solver
Business and speech writer
Creative director and project manager
Award-winning photographer
And have over 15 years experience communicating and marketing
“Lean” business improvement to internal and external audiences
8. “An important part of the value that Steve provides
is his ability to quickly understand the core issues
and translate that understanding into creative ideas,
perceptive copy and targeted, strategically‐sound
solutions that are precisely executed.”
Kevan Pickens
Publisher, The Golfer
9. An example
Anand Sharma is a pioneer in Lean
business improvement who speaks
frequently at events around the
world, as an industry thought-leader.
While he was in a taxi in Beijing, I
spent 15 minutes on the phone
discussing ideas and concepts for his
next major presentation.
I translated those ideas into a 45-
minute PowerPoint presentation with
speaker notes that he delivered
virtually unchanged.
The audience evaluation score was
9.8 out of 10.
10. “Steve has a unique ability to quickly grasp
virtually any message or topic,
condense it down to its essence
and communicate it in media
that are consistently creative,
well‐researched and visually distinctive.”
Anand Sharma
CEO and founder, TBM Consulting Group
11. The truth is…
Anybody can do this stuff, just not necessarily very well
Advertising
Brochures, direct mail
Consulting
Copywriting
Design
Photography
Presentations
Press releases
Promotions and incentives
“My nephew’s great
Social media with computers. He can
Video do our website and he’ll
Websites, e-campaigns work for peanuts.”
Without a communicator, you’ll get what you pay for
12. 30,000-foot view
My focus is to help you achieve your business goals
Grow your business
Identify and capture new
opportunities
Highlight and capitalize on
competitive advantages
Strengthen your brand
Increase awareness
Get closer to your customers
Capitalize on each customer/
prospect touch point
13. “Steve became an integral part of the marketing team
at GE Real Estate, working seamlessly with senior leaders
throughout the organization. He made the effort to thoroughly
understand each aspect of our business and how it interacted
with our customers. He developed a comprehensive sales
presentation for my business, which required very little of my
time. I really appreciated that.”
Skip Wells
Managing Director, GE Real Estate
15. How I work with you
Flexibly
– On a project basis
– On retainer
– “Embedded” with your team, on or off site
A specific service or turnkey
– For example, just concepts and copywriting… or
– I can translate those ideas into virtually any deliverable
through Ellis Marketing, my “virtual agency” network of
senior-level creative and technical resources
– We provide the impact, quality and execution of a major
agency… without the costly agency overhead… delivering
added value and savings to you
16. Work examples - web
I’ve been working on websites and e-marketing
since 1994, when just 22 million people in the world were online
21. Work examples – new ideas
Steve proposed the idea of a million-
dollar putt at The Skins Game, which was
subsequently implemented by Gillette.
“Recognizing that the event might be
getting old, the pooh‐bahs at the Skins
Game tried to spice things up. Five cars
were added to the booty, which didn't rev
a lot of engines. However, the inaugural
Gillette Putting Challenge was one of
the highlights of the weekend.”
Sports Illustrated
22. Work examples – new ideas
Steve proposed the idea to Gillette of an in-pack collectible phone
card promotion for their disposable razors. This became the world’s
largest phone card promotion ever, with over 4,000,000 cards
distributed in Gillette razor packages.
26. More client comments
“I've worked with Steve on a variety of web-related and marketing projects for GE Real
Estate. He was responsible for content development, strategic planning and project
management. What has struck me the most about working with Steve is the time and
effort he puts into learning about every aspect of the client's business. Although not an
employee of the client, his knowledge of their business, brand, market, audience and
industry was substantial. The end results were solutions that not only worked for the
client, but maintained a strong loyalty between us.”
Joseph Notovitz, President/CEO, Notovitz Communications
“I had the opportunity to work with Steve on a series of videos he produced for us in
Brazil and Argentina. Steve is high-level competent professional, easy to deal with and
delivers exactly what the customer wants.”
Marco Antonio Nascimento, Partner & Consultant Director, EPR Américas
“Steve helped produce a video that profiled our agency. His extensive experience and
expertise in video production and marketing resulted in a product that continues to be
used and deliver results four years later. The success of this video was a direct result of
Steve’s ability to capture and present the essence of our organization. He has the
ability to manage a project logistically, creatively and cost effectively.”
LouAnn Bloomer, Founder and CEO, TBICO
27. More client comments
“Steve is a creative and artistic web developer, an intelligent writer and an excellent
communicator. He listens well, anticipates questions, understands tight budgets and
time constraints and delivers as contracted. His photographer's eye lends a interesting
angle to his designs. He turned the often tense and tedious aspects of building a
complex website into a reasonable and enjoyable process. I highly recommend him!”
Marty O'Connell, Director, IECA Foundation
“I always found Steve to be an incredibly dedicated, disciplined and imaginative
marketer. Dedicated to making sure the client received the highest quality work
possible. Disciplined, in seeing that the work was done to the highest standards, on
time, and within a budget that could make all parties happy. And, most of all,
imaginative. Steve never settled for the way things were, always looking for a better or
bolder solution to the clients' needs.”
Larry Durst, Creative Director, Clarion Marketing & Communications
“Within minutes of your email blast going out, my phone started ringing and email
responses started pouring in from customers we hadn’t heard from in ages. The
message was so compelling that people were eager to find out more.”
Managing Director, GE Real Estate
28. Communicating ideas – the essence of marketing
Marketing without
communicating
effectively is like
fishing without a
hook.
I quickly drill down to the essence of your product or service
and translate complex business concepts
into clear, easily-understood communications
29. I hope we can connect
Steve Ellis
Ellis Ideas
1451 North Peters Lane
Stratford, CT 06614
203-292-3101
203-247-4912 (cell)
steve@ellisideas.com
www.ellisideas.com
Skype: ellisideas
Twitter: @ellisideas
30. Clearly differentiating and communicating
what is best about your business…
and the value you provide.
Thank you!
