2015 can be a record year for your digital marketing efforts. But, Google's radical changes in 2014 - algorithm updates, Answer Boxes, Knowledge Graph - can be overwhelming to hardworking search marketers. Learn from some of the best SEOs whose experience creates success for themselves and others, everyday. SEMrush is proud to host these respected experts in a roundtable discussion about the top challenges we'll face and dynamic solutions for SEO in 2015. Who should attend: Inbound Marketers who must deliver the right content to the right person at the right time. SEOs and Content Marketers who must interpret social signals and court influence to get ahead. Enterprise SEOs who must undertake large-scale operations and commit resources. Affiliate marketers who must perform for every dollar they earn. Agency leaders who must plan and sell the right services, and their managers in the trenches. Linkbuilders who must evaluate link sources and prove their effectiveness. Content Marketers whose every article must be fresh, useful and comprehensive. Social Media Marketers who must demonstrate their contribution to traffic and SEO. Website and E-Commerce managers who must squeeze every possible conversion. Each of our guests will have their own webinar to expand upon their individual topic, but you'll take away some great methods, insights, tips and cautions from this lively forum. Come, join your search peers and professionals -- and bring your own questions for our distinguished panel! Don't miss, register now!

1. #SEO2015#SEO2015
2015
WHATS NEW IN
SEO TRENDS
2015A roundtable discussion on
the future of digital marketing
Steve Rayson
Brian MasseyNick Garner
Nicole Munoz
Nicholas Chimonas

2. #SEO2015
Michael Stricker
Marketing Director,
SEMrush
Your Host:Your Host:

3. #SEO2015
Your Panelists:Your Panelists:
Brian Massey
The Conversion Scientist
Blogger on all things CRO
@bmassey

4. #SEO2015
Your Panelists:Your Panelists:
Nicholas Chimonas
Director of R&D PageOnePower
Cutting-edge National link builder
@NChimonas

5. #SEO2015
Your Panelists:Your Panelists:
Nick Garner
Founder, CSO: 90 Digital
PR and SEO Data Wizard
@Nickgarner

6. #SEO2015
Your Panelists:Your Panelists:
Nicole Munoz
CEO: Start Ranking Now
Author, Blogger, and Marketing Strategist
@NicoleMunoz

7. #SEO2015
Your Panelists:Your Panelists:
Steve Rayson
Director: BuzzSumo
Startup and Marketing Tech Enthusiast
@anderspink

8. #SEO2015
Q&A:Q&A:

9. #SEO2015
QWhat will be the most important signals to
observe about a piece of content that can most
positively influence rank?

10. #SEO2015
QWhat will be the most important signals to
observe about a piece of content that can most
positively influence rank?
Steve Rayson
“I don’t look just at numbers,
I look at authority.”

11. #SEO2015
QCan we definitively state that social signals are merely
inferential for SEO or do you think that Google is actually
using social signals as part of their algorithm for rank?

12. #SEO2015
QCan we definitively state that social signals are merely
inferential for SEO or do you think that Google is actually
using social signals as part of their algorithm for rank?
Brian Massey
“We’re going to continue to
use the social as if it was one
of the primary contributors to
our growing search traffic.”

13. #SEO2015
QWhat changes can we expect in
marketing automation or email in 2015?

14. #SEO2015
Nicole Munoz
“We’re going to see more
personalization—
—and that would be the dynamic
personalization based upon the
behaviour of the visitor on the site.”
QWhat changes can we expect in
marketing automation or email in 2015?

15. #SEO2015
QWhat minimal investment in SEO do
you recommend for small companies?

16. #SEO2015
Nicole Munoz
“It comes down to the competition,
A niche, a national level, a local level—
is there a lot of competition?
QWhat minimal investment in SEO do
you recommend for small companies?
Some keywords are going to be
more competitive. So,
it’s going to be different
based upon each industry.”

17. #SEO2015
QWill link building continue to reign
supreme as an SEO factor for Google in
2015 and what about beyond?

18. #SEO2015
They will add more and more layers.
Now that Twitter has their deal to be
crawled by Google, perhaps there will
be a little bit more social signals”
QWill link building continue to reign
supreme as an SEO factor for Google in
2015 and what about beyond?
Nick Chimonas
I think it’s very unlikely that links are
going to go away. All of the (Google)
Algorithms will continue to be advanced.

19. #SEO2015
QWill link building continue to reign
supreme as an SEO factor for Google in
2015 and what about beyond?
It’s not that links don’t matter anymore
there is just a whole bunch of other factors
that we need to be paying attention to.”
Nicole Munoz
“I completely agree, it’s not that your
links are worthless there’s just less
weight per factor.

20. #SEO2015
QWill traffic acquisition become more difficult
in 2015 and how will that affect conversion
optimization?

21. #SEO2015
Brian Massey
QWill traffic acquisition become more difficult
in 2015 and how will that affect conversion
optimization?
“Experience is becoming more and more
a factor in terms of your ability to rank
—So, increasing engagement is going
to be more and more important.
Have a site that is anticipating your
visitors needs and giving it to them.
That’s conversion optimization.”

22. #SEO2015
QWhat tips can you offer those who work
primarily in very competitive industries now?

23. #SEO2015
QWhat tips can you offer those who work
primarily in very competitive industries now?
Get your conversion optimization sorted out!
If they convert you’ve got more
money to work with.
Conversion, engagement, ground
zero; then it’s the links..”
Nick Garner
“Google quality rate explicitly says
what they look for in a trusted website.
that’s ground zero for good online brand.

24. #SEO2015
QWhat form of user engagement is important
for a website in general?

25. #SEO2015
QWhat form of user engagement is important
for a website in general?
Steve Rayson
“You’ve got to make them
take action on your site.
You have to look at your sector. What type
of content gets shares There is a tipping
point, as soon as five influencers share a
piece of content, it then breaks out and it
almost goes viral. We’ve looked at that quite
consistently across millions of articles.”

26. #SEO2015
QWill the old TLDs such as .gov, .edu, continue to be
attractive link sources? And will new TLDs such as .ninja,
ever grow to have any genuine value as link sources in 2015?

27. #SEO2015
—I think it could be more valuable because it is
a .gov it is trusted by people and earns links. So
inherently a lot of the .gov sites are older and
have built up a link profile very naturally and so
that might be valuable, but I don’t think Google
is saying oh it’s a .gov so it’s more trusted.”
QWill the old TLDs such as .gov, .edu, continue to be
attractive link sources? And will new TLDs such as .ninja,
ever grow to have any genuine value as link sources in 2015?
Nicholas Chimonas
“I really don’t think it’s more valuable
simply because it is a .gov—

28. #SEO2015
QWill content marketing continue to fill the
pipeline for B2B?

29. #SEO2015
QWill content marketing continue to fill the
pipeline for B2B?
Nicole Munoz
“Create content with keywords and
headlines that answer questions.
Move people through the buying stage.
Publish that content, promote that
content, and optimize it, doing it very
strategically. That’s the huge difference
between just content marketing and
inbound marketing.”

30. #SEO2015
QWill I need to prepare better to welcome more
mobile conversion opportunities on my site in 2015?

31. #SEO2015
QWill I need to prepare better to welcome more
mobile conversion opportunities on my site in 2015?
Brian Massey
“The mobile traffic is the fastest-growing
segment compared to desktop. So, clearly
we can’t ignore it in 2015.
We’ve got a conversion problem on a growing
traffic segment that screams ‘opportunity’
for us. You need to address this growing
audience, we need to figure out new strategies
for helping them buy and enter data and this
year is going to be golden in terms of new
technologies we can apply to that.”

32. #SEO2015
Michael Stricker
@radioMS
Steve Rayson
Brian MasseyNick Garner
Nicole Munoz
Nicholas Chimonas
Thank You!Thank You!

33. #SEO2015
Poll:Poll:

34. #SEO2015