Markus Wagner: Best Practice Smart Startup Incubation – Dos and Donts aus der Startup Gründung Wien
1. Smart Web Company Incubation –
i5invest
(Markus Wagner, m.wagner@i5invest.com, www.i5invest.com)
2. About i5invest – REALIZE ECONOMIC SUCCESS
• Early stage investor in Austria (invest)
• We start (incubate) and grow (internationalize)
companies
• We build (inspire, innovate) ideas & companies in
Austria and grow them internationally
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3. Top 10 Learnings – building a startup business
1. Team up with the best/team members you
know/complementary people/experienced pros
2. Better a small peace of success than a huge of a failure
3. Don’t wait until your product is perfect
4. Talk-talk-talk about your company/products
5. Sell-sell-sell generate revenues – best funding ever!
6. Don’t rely on viral, PR, social media (SEO, CPA, …)
7. Launch fast, A/B testing, try out, learn, mutate, adopt
8. Look for experienced investors (execs, managers,
experts, …) expertise, money, network, credibility
9. Do it, don’t wait, don’t think about it, try it out
10. Build companies that earn money
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4. Top 10 Learnings – smart startup investing
• Whenever we supported “hands-on” Success
• Lead investments only in areas of your expertise
• Active angel investments require your personal time
• Startups: Lack of time, lack of money, lack of revenues
• Sweet spot: 1 billion $ versus 20 mln $ exit?
• Team is key, you need to like them!
• Don’t raise too much money, don’t raise to little
• Team up & share if necessary
• Sales, Sales, Sales, Revenues, Revenues, Revenues
• As operational non-active angel:
1. Spread your risk
2. Find active lead angels with domain expertise & time availability
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5. About i5invest – REALIZE ECONOMIC SUCCESS
• Service or Product? Feature or Company?
• How to enter the market? How can you defend it?
• Time-to-market? Funding to break-even? Market size?
• Who will buy you? How many options do you have?
• Do you love it? Passion? Best team ever?
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6. How it works
We support in:
• International Business
help ideas Network
to grow • Innovation Management
• Product Strategy
• Go-to-Market Strategy
• Business Planning
Venture 1 Venture 2 Venture 3 Venture 4 Venture 5 • HR
• Marketing + PR
Development Development Development Development Development
• Company Setup
Project Project Project Project Project
Management Management Management Management Management • Business development
Product Product Product Product Product • Corporate development
Management Management Management Management Management
• Legal + Patents
• Funding/Public Funding
• Accounting, Finance
• IT Dev. & Operations
• Office Infrastructure
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7. Want to join a startup? Traineeship?
i5 Summer Academy 2012:
•1/Woche Presentation
•2/Woche Know-How Transfer Lunch
•Brainstorms
•Business Model Evaluations
•Business Model Brainstorms
•Job Rotation
•Incubation, Investment, performance
marketing know-how, social media,
…
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