When it comes to email marketing, we completely understand how valuable your list is. BUT you don't want to go about growing your list the wrong way (buying, sharing, etc). Read on to see our top 6 tips on how you can easily grow your email list while following email best practices! Custora Report: http://blog.custora.com/2013/06/e-commerce-customer-acquisition-snapshot

1. 6 Tips to Authentically [Grow]
Your Email List

2. Email acquisition is an
important part of any
email marketing program.

3. A report by Custora showed
that email acquisition
quadrupled from 2009-2013!!

4. These 6 steps will help you:
- Acquire new customers
- Reduce churn
- Nurture existing customers

5. #1. Optimize Your Opt-In

6. - Make your opt-in form visible
- Don’t ask for too much
information
- Provide incentives
- Disclose everything
- Provide credentials to earn
their trust

7. #2. Create Multiple
Opportunities for Sign-UP

8. Place sign-up opportunities on:
- Thank you pages
(after they fill out a form)
- Blog
- Website
- Landing page
- Live events

9. #3. Create
a Stellar
welcome
email

10. - Make it personal
- Say thank you(!)
- Spark user engagement
- Deliver your email right away
- Provide incentives
- Gather additional information

11. #4. Develop Valuable Email Content

12. - Write addictive subject lines
- Get to the point
- Dress your email to impress
- Personalize your messaging

13. #5. Implement
an Email
Preference
center

14. - Reduce unsubscribe, complaint/
spam reports
- Showcase your email offerings
- Implement segmentation strategies

15. #6. Focus on Email
Deliverability

16. - Use strong permission practices
- Eliminate inactives
- Focus on high-value customers
- Test before you send
- Monitor your engagement rates

17. For a more detailed
explanation for each of these
tips, download our guide
How to Authentically Grow
Your Email List!

18. Happy emailing!