1.
19th July 2017
Presented by:
Paul Deraval, Founder & CEO, NinjaCat
Luke Knight, Partnerships Manager, Sendible
How to Decipher Big Data to Enhance Your
Client’s Social Media Performance

2.
Agenda
• Review: Leave us a G2Crowd review to receive a gift: bit.ly/reviewsendible
• Pain points: The issues agencies face with Big Data.
• Streamline: The importance of meaningful and organized data.
• Centralize: How to create an agency data hub.
• KPIs: Create goals, that you can monitor and measure.
• Software: See the analytics features from NinjaCat and Sendible in action.
• Q&A.
• Your gift.
@sendible #sendiblelive
@ninjacatppc

3.
Speakers
Paul Deraval
Founder & CEO
Luke Knight
Partnerships Manager

4.
Agency Pain Points
• The evolving agency business model
• An overwhelming amount of data
• Struggling with multiple data sources
• Keeping track of customers across different channels
• Trouble defining attribution and assessing the touchpoints
• Getting customers to complete their purchase/engagement

5.
Agency Pain Points Continued
• Creating a single customer view
• Managing the customer database
• Lacking time to test and optimize campaigns
• Struggling to prove the ROI of marketing activities and vanity metrics
• Having enough client budget
• Battling to keep up with marketing technology
• Defining a mobile marketing strategy

6.
Facts
• 88% of marketers want to know how to measure their return on investment for social media
activities. (Hubspot)
• 59% of marketers rely on total lead volume as a top metric. (Hubspot)
• 61% of companies state that Big Data is driving revenue because it is able to deliver deep
insights into customer behavior. (Business2Community)
• 62% of marketers said the main issues they face generating enough traffic and leads. (HubSpot
State of in bound 2017)

7.
Evolve and Streamline
Evolve
• Data-driven consultancies that thrive on complexity are on the rise
• Increasing number of consultancies and system integrators
• Larger gap between creative agencies and data driven agencies
Streamline
• Improving control and focus on budget
• Easier to discover what is working
• Using data modeling projects to create successful campaigns
• Introducing a lookalike modeling approach
• Becoming more agile
• Showing transparency to their clients

8.
Sendible’s Powerful Reporting
• Detailed pre-made reports
• 200+ reporting modules
• Cheat sheets to easily explain the results
• Schedule reports by email
• Use report live links
• Share reports with colleagues and clients
• Includes Google Analytics

9.
Important Reporting Data
• Best performing networks
• Best time to post
• Network demographics
• Most engaging types of content
• Top posts
• Most engaged users/influencers
• Compare social media activity to
website traffic

10.
Manage and Predict
Gain a holistic view of your
social media strategy.
• Quickly edit your strategy to make improvements
• Visualize what your team are doing
• See sent, draft and scheduled posts
• Reschedule successful posts
• Filter by user, network and campaign
• Add new posts directly to the calendar
• Share and collaborate tasks with other users or
clients

11.
Monitor & React
Monitor the entire
social web including
news sites and blogs.
React to positive or
negative mentions as
they happen.

12.
Innovate With Our API
Some examples:
• An iPhone app for clients to oversee the work you’re doing for them
• A new workflow for clients to easily share assets/content with your agency
• Build a unique report that combines key metrics from multiple sources
By combining multiple applications, you can
come up with a unique offering that adds more
value than both systems would’ve been able to
provide individually.
Connect Sendible to a huge range of other SaaS solutions through our API

13.
Benefits of White Labelling
• Completely own branded dashboard
• Stand out from other agencies
• Create a new revenue stream
• Manage multiple clients with ease
• Collaborate with clients
• Quickly scale your agency
• Create your own bespoke solution

14.
Managing Multiple Clients
• Allocate different user types
• Assign different user permissions
• Create workflows
• Share services
• Send for approval
• Create private and shared content libraries
• Allow your prospects to have a trial

15.
Client Connect
• Allow your clients to add social
media accounts
• No need to request access
information via insecure means
• Requires a very basic understanding
of HTML
• Customize the CSS styling

16.
Content Writing Service

17.
Your Gift
Everyone that reviewed us during the webinar is getting:
1 x 500-Word Article Credits
(Added to your account in the next 24 hours - check for
email)
What are article credits?

18.
Any Questions?
Sendible
311 Ballards Lane,
Finchley
London, N12 8LY
(UK) (+44) 203 869 9438
(US) (+1) 646 569 9029
(AUS) +61) 283 104 596
@sendible /sendible/sendible
sendible.com/freetrial
go.ninjacat.io/requestdemo