With the ever growing number of digital data sources that agencies have to manage and analyze for their clients, it’s becoming increasingly difficult to collate and extract actionable insights. Digital analytics can be a gold mine for finding opportunities, not only for lead generation but to also give clear indications on what is and isn’t working in your strategy. We’re frequently asked by agencies “How do we manage all our clients’ digital marketing data in a simplified way?”. To help answer this question we’ve teamed up with NinjaCat, a leader in reporting, monitoring and call tracking software for agencies. Together we show how advanced analytics help agencies create a superior social media and digital strategy for their clients. We uncover the pain points agencies are facing in terms of data overload and how NinjaCat and Sendible can help overcome these hurdles, alongside building a strategy and gaining a holistic view of your clients’ digital analytics. Discover the tools and strategy your agency needs to decipher the storm of data to help your clients succeed. This webinar covers: - Pain points: The issues agencies face with Big Data. - Streamline: The importance of meaningful and organized data. - Centralize: How to create an agency data hub. - KPIs: Create goals, that you can monitor and measure. - Software: See the analytics features from NinjaCat and Sendible in action. If you’re a digital agency that’s looking to increase productivity in managing your clients’ analytics and implement a data-driven strategy, then this webinar is a must. View the full video at www.youtube.com/sendible

1. 19th July 2017
Presented by:
Paul Deraval, Founder & CEO, NinjaCat
Luke Knight, Partnerships Manager, Sendible
How to Decipher Big Data to Enhance Your
Client’s Social Media Performance

2. Agenda
• Review: Leave us a G2Crowd review to receive a gift: bit.ly/reviewsendible
• Pain points: The issues agencies face with Big Data.
• Streamline: The importance of meaningful and organized data.
• Centralize: How to create an agency data hub.
• KPIs: Create goals, that you can monitor and measure.
• Software: See the analytics features from NinjaCat and Sendible in action.
• Q&A.
• Your gift.
@sendible #sendiblelive
@ninjacatppc

3. Speakers
Paul Deraval
Founder & CEO
Luke Knight
Partnerships Manager

4. Agency Pain Points
• The evolving agency business model
• An overwhelming amount of data
• Struggling with multiple data sources
• Keeping track of customers across different channels
• Trouble defining attribution and assessing the touchpoints
• Getting customers to complete their purchase/engagement

5. Agency Pain Points Continued
• Creating a single customer view
• Managing the customer database
• Lacking time to test and optimize campaigns
• Struggling to prove the ROI of marketing activities and vanity metrics
• Having enough client budget
• Battling to keep up with marketing technology
• Defining a mobile marketing strategy

6. Facts
• 88% of marketers want to know how to measure their return on investment for social media
activities. (Hubspot)
• 59% of marketers rely on total lead volume as a top metric. (Hubspot)
• 61% of companies state that Big Data is driving revenue because it is able to deliver deep
insights into customer behavior. (Business2Community)
• 62% of marketers said the main issues they face generating enough traffic and leads. (HubSpot
State of in bound 2017)

7. Evolve and Streamline
Evolve
• Data-driven consultancies that thrive on complexity are on the rise
• Increasing number of consultancies and system integrators
• Larger gap between creative agencies and data driven agencies
Streamline
• Improving control and focus on budget
• Easier to discover what is working
• Using data modeling projects to create successful campaigns
• Introducing a lookalike modeling approach
• Becoming more agile
• Showing transparency to their clients

8. Sendible’s Powerful Reporting
• Detailed pre-made reports
• 200+ reporting modules
• Cheat sheets to easily explain the results
• Schedule reports by email
• Use report live links
• Share reports with colleagues and clients
• Includes Google Analytics

9. Important Reporting Data
• Best performing networks
• Best time to post
• Network demographics
• Most engaging types of content
• Top posts
• Most engaged users/influencers
• Compare social media activity to
website traffic

10. Manage and Predict
Gain a holistic view of your
social media strategy.
• Quickly edit your strategy to make improvements
• Visualize what your team are doing
• See sent, draft and scheduled posts
• Reschedule successful posts
• Filter by user, network and campaign
• Add new posts directly to the calendar
• Share and collaborate tasks with other users or
clients

11. Monitor & React
Monitor the entire
social web including
news sites and blogs.
React to positive or
negative mentions as
they happen.

12. Innovate With Our API
Some examples:
• An iPhone app for clients to oversee the work you’re doing for them
• A new workflow for clients to easily share assets/content with your agency
• Build a unique report that combines key metrics from multiple sources
By combining multiple applications, you can
come up with a unique offering that adds more
value than both systems would’ve been able to
provide individually.
Connect Sendible to a huge range of other SaaS solutions through our API

13. Benefits of White Labelling
• Completely own branded dashboard
• Stand out from other agencies
• Create a new revenue stream
• Manage multiple clients with ease
• Collaborate with clients
• Quickly scale your agency
• Create your own bespoke solution

14. Managing Multiple Clients
• Allocate different user types
• Assign different user permissions
• Create workflows
• Share services
• Send for approval
• Create private and shared content libraries
• Allow your prospects to have a trial

15. Client Connect
• Allow your clients to add social
media accounts
• No need to request access
information via insecure means
• Requires a very basic understanding
of HTML
• Customize the CSS styling

16. Content Writing Service

17. Your Gift
Everyone that reviewed us during the webinar is getting:
1 x 500-Word Article Credits
(Added to your account in the next 24 hours - check for
email)
What are article credits?

18. Any Questions?
Sendible
311 Ballards Lane,
Finchley
London, N12 8LY
(UK) (+44) 203 869 9438
(US) (+1) 646 569 9029
(AUS) +61) 283 104 596
@sendible /sendible/sendible
sendible.com/freetrial
go.ninjacat.io/requestdemo