This is just a glimpse of what is happening in Indonesia, online retailers and marketplace. Datas are a bit old ;). Well..if you have the latest one, feel free to let me know

1. Seno Pramuadji
Digital & Social Media Strategist
E-Commerce

2. INTERNET USER*in millions
59,6
72,7
83,6
93,4
Source: eMarketer, 2013
2012 2013 2014 2015
DID YOU
KNOW?

3. DEMOGRAPHIC by AGE DID YOU
KNOW?
9,9 %
11,6 %
10,9 %
9,1 %
14,2 %
11,8 %
10,9 %
10,1 %
6%
3,1 %
Source: : APJII,
Profil Internet
Indonesia,
Des 2012
INTERNET USER IS DOMINATED
By YOUNGER GENERATION
12 – 34 years old (58,4 %)

4. EMERGING INTERNET MARKET
ARE VERY YOUNG.
UNDER 35 yo
Source:
Comscore
Media
Metrix, 2013
Globally,
Women are More Likely to Visit Family, Home, and Retail Sites;
Men Gravitate Towards Sports, Auto, and Technology

5. INDONESIANS
SPENT
+3 HOURS
ON INTERNET/DAY
Source: Nielsen, eMarketer, 2012

6. 23 77SMARTPHONE
FEATURE PHONE
Source: Nielsen, Sept 2013

7. Source: We Are Social SG JAN 2014

8. SMARTPHONE USERS SEARCH
FOR LOCAL INFO BY PHONE
14
Source: We Are Social SG JAN 2014

9. 14SMARTPHONEUSERSRESEARCH FORPRODUCT
Source: We Are Social SG JAN 2014

10. SMARTPHONE USERS
PURCHASE ONLINE
by PHONE
57
Source: We Are Social SG JAN 2014

11. DIGITAL
BUYERS

12. 3,1
4,6
5,9
7,4*
2012 2013 2014 2015
6,7%
8%
9%
10%
digital buyers in Indonesia
percentage of Internet user
* In millions
HIGHLIGHT on ONLINE PURCHASE
Source: eMarketer Jan 2013

13. $1.04
$1.79
$2.60
$3.56
2012 2013 2014 2015
13.3%
9.8%
7% 6.7%
B2C E-COMMERCE SALES
percentage of CHANGE
* In millions
B2C SALES
Source: eMarketer Jan 2013

14. MOST USED E-COMMERCE SITES
50
49,2
19,5
13,6
8,9
8,5
FACEBOOK
KASKUS
GROUPON
OLX
LIVINGSOCIAL
AMAZON
Source: Veritrans & Dailysocial, 2012
EBAY
TOKOPEDIA
BHINNEKA
BLIBLI
11.9
5.5
4.7
3.8

15. REASONS NOT TO BUY ONLINE
34.6
21.5
13.8
12.7
9.3
6.0
FEAR OF FRAUD
ITEM CAN’T BE SEEN DIRECTLY
HIGH PRICES
NOT INTERESTED
ITEM’S QUALITY NOT GURANTEED
DONT KNOW HOW
Source: Veritrans & Dailysocial, 2012
NOT PRACTICAL
ITEMS DONT MATCH THE OFFER
ITEMS DONT MATCH THE PICTURE
PROCESS IS TOO LONG
ITEMS ARE NOT IN ACCORDANCE TO ANYONE’S LIKING
5.2
4.7
4.1
4.0
2.4

16. ONLINE
CONSUMER
IS GROWING
INDONESIA
11
Source: Survei Index E-Commerce, Rakuten 2013

17. THE AVERAGE MONEY SPENT
in INDONESIA
USD239 or
IDR 2,3M
Source: Survei Index E-Commerce, Rakuten 2013

18. 54,1
USE SMARTPHONES
TO SHOP ONLINE(in past 3 months)

19. 78SHARE PRODUCT VIA SOCIAL MEDIA
14ONLINE SHOPPING BY HP/TABLET/GADGET
INDONESIAN LIKES TO..
28SHOPPERS STILL BUY ON STORE/OFFLINE
Source: Survei Index E-Commerce, Rakuten 2013

20. CLOTHING
HANDPHONE
TICKET FOR
TRIP/SHOW
NOTEBOOK
BAGS
BOOKS
ELECTRONIC
GADGET
SHOES
COSMETIC
BOOKING
TOYS
female male
MOST BOUGHT PRODUCT IN PERCENT
71,1 39,1
39,1
39,1
39,1
11
9,0
8,8
39,1
2,1
8,7
3,8
11,1
5,2
2,2
0,8
5,0
0,3
4,8
4,7
0,3
4,6 Source: APJII2012

21. PAYMENT ONLINE
70
41
30
24
15
BANK TRANSFER
KLIK BCA
CREDIT CARD
CASH on DELIVERY
MANDIRI INTERNET
Source: Veritrans & Dailysocial

26. https://econsultancy.com/blog/65285-10-ways-to-increase-customer-
engagement-in-ecommerce

27. QUESTIONS?

28. THANK YOU
Seno Pramuadji
Digital & Social Media Stategist ;)
Twitter: @seno_pramuadji
www.about.me/senopramuadji