Search Engine Optimization is being broad with everyday! Every business owners are having a team for Search Engine Optimization. When you are sleeping your competitors are working! So what should you do? How became successful with minimum effort and investment?

1. How to do
more SEO by
doing less?

2. Search Engine Optimization is being broad with everyday! Every business owners
are having a team for Search Engine Optimization. When you are sleeping your
competitors are working! So what should you do? How became successful with
minimum effort and investment?
In this white paper, I am thinking I should talk more to reduce the stuffs. No doubt
Search Engine Optimization is essential but in the era of eminence I would say to
work with shrewdly, and use Pareto Principle for your SEO stuffs.
Let’s talk what are the essential points to do more SEO by doing less.

3. Build a
great
website

4. Search Engine Optimization is something about the user experiences in now days.
Build the Great websites with high quality Content. Now the question is how to build
a website? Well, few points are listed down, and I hope these will help you.
Make it responsive: Responsive websites are the need of the time. Mobile has
become the sell place. So make sure your website should work for every platform.
Navigation should Be clear: Clear navigation always helps users to travel one
place to another; Navigation should be clear and easy.
Use Proper Color combination: The Color Combinations should be based on the
audience. It should be eye catching

5. Work with
the
Content

6. Content is something which represents the brand, work with the content (it could
be graphics, Videos, Text, PDF slide shares). Make it sharable and reach to your
audience. A striking and useful content always gets the natural shares, and it
eventually enhances the number of links.

7. Optimize
the
Landing
pages
Landing page optimization is the key of any successful Business. A landing page
should have the main heading, content part, information collection, CTA and offers.
Apart from these a Landing page should be optimize for the users. Make it
attractive, Put the real information, and convince the users to perform the
operation. Few things are listed downside where you should focus

9. 1. Title optimization
2. Page description
3. Heading Tag Optimizations
4. Image Optimization
• Size of image
• Alt attribute
• Format Of Image
1. Content Optimization
2. Use Bold, Italic and underlines
3. Outbound Links Optimization
4. Internal Links distribution
5. Remove Duplicate content or use Canonicalization
6. Page structure

10. Speed Up
the website

11. Download time is an important part of user experience. As a user hate waiting long
for a piece of information. Website visitors tend to care more about speed than
another thing we want to add to our websites. Page loading time is becoming a
more important factor when it comes to search engine rankings. Fast and optimized
pages lead to higher visitor engagement, retention, and conversions.
Where to check the Speed? https://developers.google.com/speed/pagespeed/

12. URL
structure

13. Moz has written in details about the URL structure, how URL Structure should be.
1. Use hyphens to separate words when necessary for readability. They should
not use underscores, spaces, or any other characters to separate words. Overuse of
hyphens in URLs can be seen as spammy, so it’s best to use caution and limit
hyphen use in URLs when possible.
2. Never be longer than 2,048 characters; otherwise Internet Explorer won’t be
able to load the page.
3. Avoid the use of parameters, if possible. If parameters need to be used, they
should be limited to two or less.

14. Submit the
sitemap

15. Create the Sitemap for your Users (html) as well as for Robots (xml). Google is
friendly with xml sitemaps and it is the fastest method for indexing. After Creating
your sitemap upload it into the Google webmaster.
Use structured data :
Structured data has designed to give sense to the search results. Structured data
normally appears in SERPs.
Google is friendly with microdata, but there are two other acceptable.. Structured
Data Markup Helpera tool from Google can show you how to add microdata to your
site.
Microdata (recommended)
Microformats
RDFa
Remove Broken Links
Do not ignore the broken links at your webpage. These broken links will not only
effect on the ranking but also effect on the reputation of your website and the trust.
There are several tools which can help you to identify on site errors, few of them
are listed down.
1. SEO tool Kit
2. Website auditor
3. Broken Link Checker

16. Do
branding
instead of
Link
building

17. There is a misconception about SEO, people are still building links for their
domains! Well I would recommend doing the branding Instead of focusing on link
building. Google is working hard to make the internet spam free, and if you are still
in link building, I would say it is not very far that your website get punished.
Build Public relations
Public relations are something which pays for long. Communicate with your
followers, listeners and with those who are appreciating your efforts.
How to build Public Relations?
1. Talk to your followers
2. Connect with the Geeks
3. Take interviews
4. Write PRs
5. Talk about the growing trends
Get subscribers
The rate of returning visitors is one of the most important indicators of a great
website. People use to revisit a website only if they like it, and if you are getting
returning visitors at your website it usually means that the website is doing
something good. To engage your audience, I would suggest using the subscriber
forms so that your users can be in relay.
Use Long tail keywords:
Long tail Keywords produces higher conversion rate and high return on Investments
although they are not trendy.
So How to get the Log Keywords:
1. There are several tools available on internet by which one can easily
track the Long tail keywords.

18. 2. Apart from these tools you can use Auto suggest from Google
3. Look For Related search results
Control the Out Bound links :
Probably your website can have few outbound links. Check them and optimize
them. (Use rel=”Nofollow”)
Response Code Optimization
Sometime it can happen that your website may return an error. (4xx, 5xx,).
Optimize these errors for UX.
Keep Blogging :
Keep writing blogs about your product, services and the recent trends. This will not
only help you to enhance the SERP but also drive the unique traffic and will help
you in branding.

19. Build Links
Intelligentl
y

20. Finally I would say that link building is not dead yet, but of course the spam links
are dead. If you are working for Linkbuilding, try to build the links with quality.
What you should follow when you are building links ?
I) Links should be related
II) It should not be paid
III) Don’t ignore the No-follow Links
IV) Use proper content
V) Ignore the spam websites
VI) Do not do Forums and blog comments (Until it is not related)
VII) Go social
VIII) Do articles
IX) Share White papers
X) Take interviews
XI) Check broken Links
XII) Reverse engineering
I hope this article is going to help you, No matter if you are a website owner or a
digital Marketing expert! If you like the article please shares it with other too. If I
am missing anything please feel free to write us. Absolutely, I will add those points
too. Thank you for your time and reading this article. You are the source, why I am
writing! I would thank to all of my readers who are reading me.
Sources: http://www.sudhanshu-seo.com/seo-less/
http://www.waseoconsultant.com/effective-seo-link-building-tactics-2014/