SlideShare una empresa de Scribd logo
1 de 28
By: Rebecca Babicz
 Twitter: @Bebabz
I’ve been working in the Internet
   Marketing industry for just two years..




*Not actually me.
This is me:
 I am the Social Media Manager at SEO.com
 I write for the SEO.com Blog
 I wrote the 10 Step Guide For Pinterest Marketing
 eBook for small business owners.
I have a dozen of go-to blogs I read
on daily basis…
And have seen some pretty
influential speakers..

                                  Danny Sullivan




 Rand Fishskin




                        Peter Shankman



      Duane Forrester
Plus I work with some pretty smart
people at SEO.com..




       Check out the State of SEO: The
       Experts Weigh in Blog Series:

                    Part 1
                    Part 2
                    Part 3
I’ve learned a lot and want to share
that information with you!




(Secrets aren’t that fun anyway)
In my 102 Things I’ve Learned About
 Internet Marketing blog post, I talk
 about:
 Search Engine Optimization
 Social Media
 Images
 Google+
 Facebook
 Twitter
 Content Marketing
 Link- Building
 Quora
 Inbound Marketing Execution
 Mobile & Local SEO
This slideshare won’t be 102 slides.

 So don’t worry.
 Let’s get started
Internet Marketing is an extremely new industry!




                  Google’s 4th Birthday Logo

   How cute
Google is just 14 years old!
In human years, Google would be a bratty teenager!
But Google is wise beyond its years
And constantly changing.
And so is Facebook,
Twitter, Pinterest, Content,
SEO and Internet
Marketing as a whole.
It’s important to stay on top of these
changes so you competitors don’t
leave you in the dust!
Did you know Engagement is the
most important thing to track on
social media?
Your website should be shareable
on:

     •Facebook
     •Twitter
     •Pinterest
     •LinkedIn
     •Google+
Sharing is Caring
 Making your website on social media will help
 spread your content and help with SEO
Don’t underestimate the power of
your employees
 Your employees are the secret to creating great
  content and spreading that content socially to the
  right audience.
Humans are Visual Creatures
 Images drive traffic and sales
 They are the first thing people
  see on a page
 They help the reader digest
  written content
 THEY ARE IMPORTANT.
People of the world are doing two
things:
 They are becoming more social
 They are becoming more reliant on their
 Smartphones.
Don’t ignore the mobile space.
 Mobile SEO should no longer be an afterthought.
 By 2015, 2 billion people worldwide are expected
 to own smartphones and Mobile local search is
 predicted to surpass local desktop search by
 2015.
If content is king; then context is
God.
 Create cool content that people want to share
  instead of “great” content that just fills up
  your site and social feeds.
 Search engines REALLY DO respond to
  unique, useful content.
Things don’t happen overnight.
 There’s no quick and easy way to gain a following
 on Twitter or rank #1 in Google. Internet
 marketing is a marathon; not a sprint.
Want more internet marketing tips?

 Read: 102 Things I’ve Leaned About Internet
 Marketing

 And contact SEO.com today!


 Internet Marketing is a big mountain for your
 company to climb on its own. With support from
 an agency, you’ll have the ability to reach new
 heights.

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102 things I've Learned about Internet Marketing

  • 1. By: Rebecca Babicz Twitter: @Bebabz
  • 2. I’ve been working in the Internet Marketing industry for just two years.. *Not actually me.
  • 3. This is me:  I am the Social Media Manager at SEO.com  I write for the SEO.com Blog  I wrote the 10 Step Guide For Pinterest Marketing eBook for small business owners.
  • 4. I have a dozen of go-to blogs I read on daily basis…
  • 5. And have seen some pretty influential speakers.. Danny Sullivan Rand Fishskin Peter Shankman Duane Forrester
  • 6. Plus I work with some pretty smart people at SEO.com.. Check out the State of SEO: The Experts Weigh in Blog Series: Part 1 Part 2 Part 3
  • 7. I’ve learned a lot and want to share that information with you! (Secrets aren’t that fun anyway)
  • 8. In my 102 Things I’ve Learned About Internet Marketing blog post, I talk about:  Search Engine Optimization  Social Media  Images  Google+  Facebook  Twitter  Content Marketing  Link- Building  Quora  Inbound Marketing Execution  Mobile & Local SEO
  • 9. This slideshare won’t be 102 slides.  So don’t worry.  Let’s get started
  • 10. Internet Marketing is an extremely new industry! Google’s 4th Birthday Logo How cute
  • 11. Google is just 14 years old!
  • 12. In human years, Google would be a bratty teenager!
  • 13. But Google is wise beyond its years
  • 15. And so is Facebook, Twitter, Pinterest, Content, SEO and Internet Marketing as a whole.
  • 16. It’s important to stay on top of these changes so you competitors don’t leave you in the dust!
  • 17. Did you know Engagement is the most important thing to track on social media?
  • 18. Your website should be shareable on: •Facebook •Twitter •Pinterest •LinkedIn •Google+
  • 19. Sharing is Caring  Making your website on social media will help spread your content and help with SEO
  • 20. Don’t underestimate the power of your employees  Your employees are the secret to creating great content and spreading that content socially to the right audience.
  • 21. Humans are Visual Creatures
  • 22.  Images drive traffic and sales  They are the first thing people see on a page  They help the reader digest written content  THEY ARE IMPORTANT.
  • 23.
  • 24. People of the world are doing two things:  They are becoming more social  They are becoming more reliant on their Smartphones.
  • 25. Don’t ignore the mobile space.  Mobile SEO should no longer be an afterthought.  By 2015, 2 billion people worldwide are expected to own smartphones and Mobile local search is predicted to surpass local desktop search by 2015.
  • 26. If content is king; then context is God.  Create cool content that people want to share instead of “great” content that just fills up your site and social feeds.  Search engines REALLY DO respond to unique, useful content.
  • 27. Things don’t happen overnight.  There’s no quick and easy way to gain a following on Twitter or rank #1 in Google. Internet marketing is a marathon; not a sprint.
  • 28. Want more internet marketing tips?  Read: 102 Things I’ve Leaned About Internet Marketing  And contact SEO.com today!  Internet Marketing is a big mountain for your company to climb on its own. With support from an agency, you’ll have the ability to reach new heights.