2. It’s a content revolution that marketers and writers are simultaneously
thrilled and scared about.

3. It’s increasingly clear that we’ll be relying on more content-centric strategies to
bolster our SEO toolsets, and that means putting more emphasis on holistic
strategies for developing that content.

4.  Step 1: Clarify Your Branding Goals
 Step 2: Do a Company-Wide Content Survey
 Step 3: Identify Your Content Marketing Goals
 Step 4: Build A Content Roadmap
 Step 5: Scale The Strategy to Your Budget
 BONUS: Download our Free Content Calendar
Template

5. “Branding is inexplicably linked to the type of content that you slap that company logo
on.”
Learn more.

6. “Find out what type of content you’re currently producing, things you have
produced in the past, and what you have planned for the future.”
Learn more.

7. You want to place your content where it gets the most bang for your buck, which
means identifying the channels that will actually drive valuable traffic back to your
website.
Learn more.

8. “Develop a content calendar for three, six, or 12 months out to help you visualize how
your resources are being spent and how your overall strategy is evolving.”
Download our free Content Roadmap.

9. “A blog, published at least three times a week, is a good place to start.”
Learn more.