Catch the video with narrative text at the SEOcopywriting.com blog: http://bit.ly/14QWVpV. Are you boring your readers with dry, technical content? Or writing over their heads, using big, important-sounding words? Avoid getting the yawn response! Here are tips for writing content that has a friendly, approachable tone and feel that connects with readers and builds trust. Even if you're in the medical or legal professions, you can project an accessible online presence that will attract and convert your readers!